Clam chowder Audience in United States

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Clam chowder has an estimated audience of 360,034 people in United States. 60.7% are female, 39.3% are male, average age 43.0. Top regions: California, Massachusetts, Texas. Top brand affinities: Alaska, Stamp collecting, Israel, Historic site, Jingoism.

The average Clam chowder fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Alaska, Stamp collecting, Israel, with strongest over-indexing on Alaska (2.1× the country average). Demographically, the Clam chowder audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Clam chowder fans

Demographic split for Clam chowder audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.0
Estimated audience size360,034

Audience persona

The typical Clam chowder fan in United States is more female, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Clam chowder in United States
RegionReachAffinity
California100,9562.55×
Massachusetts23,8183.36×
Texas22,4060.72×
Florida21,6710.89×
New York19,7350.98×
Washington18,5612.57×
Oregon9,9532.41×
Pennsylvania8,1890.68×
Illinois8,1860.68×
North Carolina7,9010.73×
Georgia7,2340.65×
New Jersey6,9150.76×
Virginia6,7250.77×
Ohio6,6050.6×
Arizona6,4940.88×
Michigan6,2820.67×
Connecticut4,7731.32×
Nevada4,4851.29×
Colorado4,4240.78×
Maryland4,1520.67×
Tennessee4,0080.55×
Indiana3,9950.61×
Wisconsin3,7980.7×
Missouri3,5880.62×
South Carolina3,5810.66×
Utah3,4441.07×
Minnesota3,2670.63×
Maine2,6692.07×
Hawaii2,4501.58×
Rhode Island2,3892.08×
Alabama2,3630.47×
Oklahoma2,3590.59×
Kentucky2,3490.52×
Louisiana2,2950.49×
New Hampshire2,2111.56×
Idaho2,1271.18×
Kansas1,6700.59×
Iowa1,6130.54×
Alaska1,6062.09×
Arkansas1,5650.53×
Mississippi1,3550.46×
New Mexico1,2490.69×
Nebraska1,0990.61×
Washington, District of Columbia9940.92×
Montana9850.99×
West Virginia8090.48×
Vermont7991.26×
Delaware6170.62×
South Dakota4370.52×
Wyoming4220.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Clam chowder audience
BrandAffinityCategory
Alaska2.1×Travel & Leisure
Stamp collecting5.69×Home & Garden
Israel2.07×Travel & Leisure
Historic site3.38×Arts & Culture
Jingoism1.67×Politics & Society
Fairy godmother5.72×Literature
Product design1.5×Business & Career
Governor of Michigan5.63×Politics & Society
Goop3.91×Internet & Social Media
Unique Gifts1.59×Shopping
Meals on Wheels3.72×Food & Beverages
Mathcore4.69×Music & Radio
Layne Staley3.67×Music & Radio
Wok3.63×Food & Beverages
Hibachi4.31×Food & Beverages
Cherish (group)5.94×Music & Radio
Nurse education1.76×Kids & Family
Justice1.54×Politics & Society
JDSU1.62×Business & Career
Hipster4.95×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Clam chowder audience
TraitClusterScore
Urban LifestyleOPEN1.73
IndulgenceJOY1.65
Quality AwarenessPREMIUM1.61
SustainabilityBALANCE1.43
TravellingTHRILL1.37
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Clam chowder
CountryShare
United States64.2%
Japan7.7%
Sweden3.5%

See Clam chowder audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Clam chowder have in United States?

Clam chowder has an estimated audience of 360,034 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Clam chowder fans?

60.7% of Clam chowder fans are female, 39.3% are male, with an average age of 43.0 years.

Which brands do Clam chowder fans like most?

Clam chowder fans show strongest brand affinity for Alaska (2.1×), Stamp collecting (5.69×), and Israel (2.07×) over the country average.

Where do Clam chowder fans live in United States?

Clam chowder fans in United States are most concentrated in California (reach 100,956), Massachusetts (reach 23,818), and Texas (reach 22,406). These three regions account for the largest share of the active audience.

What other brands do Clam chowder fans also like?

Beyond Clam chowder itself, the audience over-indexes on Stamp collecting (5.69×), Israel (2.07×), Historic site (3.38×), and Jingoism (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Clam chowder. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.