Classroom Audience in United States

Classroom logo

Classroom has an estimated audience of 7,698,795 people in United States. 72.2% are female, 27.8% are male, average age 41.9. Top regions: New York, California, Texas. Top brand affinities: Goop, Whataburger, Vocal harmony, Historic site, Jesse Plemons.

The average Classroom fan in United States is 41.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Goop, Whataburger, Vocal harmony, with strongest over-indexing on Goop (5.47× the country average). Demographically, the Classroom audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Touchpoint

Demographics of Classroom fans

Demographic split for Classroom audience in United States
MetricValue
Female72.2%
Male27.8%
Average age41.9
Estimated audience size7,698,795

Audience persona

The typical Classroom fan in United States is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Classroom in United States
RegionReachAffinity
New York2,396,1115.57×
California1,111,1691.31×
Texas738,2151.12×
New Jersey454,8612.32×
Florida396,7750.76×
Illinois365,0361.42×
Massachusetts227,2441.5×
Ohio224,5470.95×
Pennsylvania220,0280.85×
Georgia205,8170.87×
Michigan177,1090.88×
Arizona148,8600.95×
North Carolina145,3930.63×
Connecticut142,0401.84×
Louisiana138,0211.39×
Kentucky124,1101.29×
Washington110,3820.71×
Missouri105,5460.85×
Indiana104,7540.74×
South Carolina104,4560.9×
Wisconsin99,9360.86×
Arkansas99,4001.57×
Virginia92,9030.5×
Tennessee91,1020.59×
Colorado85,6470.71×
Minnesota75,5880.69×
Oklahoma72,5560.85×
Hawaii67,3522.04×
Maryland66,4410.5×
Alabama59,1280.55×
Kansas56,0910.92×
Oregon54,9620.62×
Iowa54,0520.85×
Mississippi50,9040.8×
New Mexico37,7370.98×
Nebraska35,2490.91×
Nevada34,2860.46×
New Hampshire33,0151.09×
Rhode Island31,8461.3×
Montana30,1421.41×
Utah29,4000.43×
Idaho27,5780.71×
Maine21,0750.76×
West Virginia15,6960.44×
South Dakota12,0310.68×
Washington, District of Columbia10,9170.47×
North Dakota10,8710.69×
Vermont7,7740.58×
Alaska6,5710.4×
Wyoming6,1430.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Classroom audience
BrandAffinityCategory
Goop5.47×Internet & Social Media
Whataburger1.5×Food & Beverages
Vocal harmony3.68×Music & Radio
Historic site3.38×Arts & Culture
Jesse Plemons2.72×Movies & TV
Wok4.93×Food & Beverages
Throne of Glass5.47×Literature
Grinch2.97×Movies & TV
Governor of Michigan5.47×Politics & Society
Fairy godmother5.47×Literature
Hibachi5.47×Food & Beverages
Google Home4.5×Technology & Electronics
Mathcore5.1×Music & Radio
Grace Slick5.47×Music & Radio
WFTS-TV3.8×Movies & TV
Solo climbing4.19×Sports
JDSU1.86×Business & Career
Home staging3.15×Home & Garden
headspace5.47×Health
Nebraska Cornhuskers football2.06×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Classroom audience
TraitClusterScore
Family OrientationCONSERVATISM1.31
Need for SecurityCONSERVATISM1.21
Price SensitivityPREMIUM1.18
Community OrientationOPEN1.17
Career OrientationPOWER1.15
CreativityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Classroom
CountryShare
United States34.7%
United Kingdom6.4%
Japan3.7%

See Classroom audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Classroom have in United States?

Classroom has an estimated audience of 7,698,795 people in United States, concentrated in New York and California.

What is the gender split and age of Classroom fans?

72.2% of Classroom fans are female, 27.8% are male, with an average age of 41.9 years.

Which brands do Classroom fans like most?

Classroom fans show strongest brand affinity for Goop (5.47×), Whataburger (1.5×), and Vocal harmony (3.68×) over the country average.

Where do Classroom fans live in United States?

Classroom fans in United States are most concentrated in New York (reach 2,396,111), California (reach 1,111,169), and Texas (reach 738,215). These three regions account for the largest share of the active audience.

What other brands do Classroom fans also like?

Beyond Classroom itself, the audience over-indexes on Whataburger (1.5×), Vocal harmony (3.68×), Historic site (3.38×), and Jesse Plemons (2.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Classroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.