Client Audience in United States
Client has an estimated audience of 527,007 people in United States. 43.9% are female, 56.1% are male, average age 35.9. Top regions: California, Texas, Florida. Top brand affinities: Salman Khan, Winemaking, Stay at Home Mum, Home construction, Corona (band).
The average Client fan in United States is 35.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Salman Khan, Winemaking, Stay at Home Mum, with strongest over-indexing on Salman Khan (20× the country average). Demographically, the Client audience skews more male with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Client fans
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 35.9 |
| Estimated audience size | 527,007 |
Audience persona
The typical Client fan in United States is more male, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Salman Khan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 69,924 | 1.21× |
| Texas | 54,446 | 1.2× |
| Florida | 44,753 | 1.25× |
| New York | 38,222 | 1.3× |
| Georgia | 21,077 | 1.3× |
| Illinois | 19,610 | 1.12× |
| Pennsylvania | 17,967 | 1.01× |
| North Carolina | 16,582 | 1.05× |
| Ohio | 15,667 | 0.96× |
| New Jersey | 15,100 | 1.13× |
| Virginia | 14,596 | 1.14× |
| Michigan | 13,371 | 0.97× |
| Tennessee | 11,324 | 1.07× |
| Maryland | 10,958 | 1.21× |
| Arizona | 10,940 | 1.02× |
| Massachusetts | 10,385 | 1× |
| Washington | 10,215 | 0.97× |
| Indiana | 9,425 | 0.98× |
| Louisiana | 8,986 | 1.32× |
| Missouri | 8,971 | 1.06× |
| South Carolina | 8,830 | 1.11× |
| Alabama | 8,555 | 1.16× |
| Minnesota | 8,491 | 1.12× |
| Colorado | 8,334 | 1× |
| Wisconsin | 7,241 | 0.91× |
| Oregon | 5,957 | 0.99× |
| Kentucky | 5,942 | 0.9× |
| Oklahoma | 5,918 | 1.01× |
| Connecticut | 5,446 | 1.03× |
| Mississippi | 5,240 | 1.21× |
| Nevada | 5,126 | 1.01× |
| Arkansas | 4,534 | 1.04× |
| Kansas | 4,166 | 1× |
| Utah | 4,118 | 0.87× |
| Iowa | 3,868 | 0.89× |
| New Mexico | 2,437 | 0.92× |
| Nebraska | 2,325 | 0.88× |
| Idaho | 2,302 | 0.87× |
| West Virginia | 2,099 | 0.86× |
| Washington, District of Columbia | 1,911 | 1.21× |
| Hawaii | 1,870 | 0.83× |
| Maine | 1,668 | 0.88× |
| New Hampshire | 1,530 | 0.74× |
| Rhode Island | 1,510 | 0.9× |
| Delaware | 1,496 | 1.03× |
| Montana | 1,050 | 0.72× |
| North Dakota | 921 | 0.85× |
| Alaska | 844 | 0.75× |
| South Dakota | 812 | 0.67× |
| Vermont | 703 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Salman Khan | 20× | Movies & TV |
| Winemaking | 9.01× | Food & Beverages |
| Stay at Home Mum | 25.73× | Kids & Family |
| Home construction | 2.7× | Home & Garden |
| Corona (band) | 10.67× | Music & Radio |
| Home equity | 3.59× | Home & Garden |
| Home Delivery | 4.8× | Food & Beverages |
| Ayrton Senna | 13.19× | Sports |
| Elsword | 20× | Games |
| John Havlicek | 18.62× | Sports |
| Historic site | 4.9× | Arts & Culture |
| Mothercare | 3.45× | Kids & Family |
| Steampunk | 5× | Fashion & Accessoires |
| Israel | 2× | Travel & Leisure |
| Building envelope | 8.5× | Home & Garden |
| Home staging | 4.47× | Home & Garden |
| Monmouth County, New Jersey | 7.61× | Travel & Leisure |
| Nipsey Hussle | 4.53× | Music & Radio |
| Monogram | 2.94× | Home & Garden |
| Guy Fieri | 2.89× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.64 |
| LGBTQ+ Identity | OPEN | 1.82 |
| Tradition | CONSERVATISM | 1.74 |
| Mindfulness | BALANCE | 1.53 |
| Early Adopter Mentality | POWER | 1.42 |
| Sustainability | BALANCE | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 25.0% |
| United States | 21.9% |
| Japan | 9.1% |
See Client audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
Frequently asked questions
How many fans does Client have in United States?
Client has an estimated audience of 527,007 people in United States, concentrated in California and Texas.
What is the gender split and age of Client fans?
43.9% of Client fans are female, 56.1% are male, with an average age of 35.9 years.
Which brands do Client fans like most?
Client fans show strongest brand affinity for Salman Khan (20×), Winemaking (9.01×), and Stay at Home Mum (25.73×) over the country average.
Where do Client fans live in United States?
Client fans in United States are most concentrated in California (reach 69,924), Texas (reach 54,446), and Florida (reach 44,753). These three regions account for the largest share of the active audience.
What other brands do Client fans also like?
Beyond Client itself, the audience over-indexes on Winemaking (9.01×), Stay at Home Mum (25.73×), Home construction (2.7×), and Corona (band) (10.67×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Client. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.