Closed captioning Audience in United States

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Closed captioning has an estimated audience of 388,742 people in United States. 60.1% are female, 39.9% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Dog breed, JDSU.

The average Closed captioning fan in United States is 38.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Closed captioning audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Topic

Demographics of Closed captioning fans

Demographic split for Closed captioning audience in United States
MetricValue
Female60.1%
Male39.9%
Average age38.9
Estimated audience size388,742

Audience persona

The typical Closed captioning fan in United States is more female, around 38.9 years old, with strong Career Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Closed captioning in United States
RegionReachAffinity
California47,0001.1×
Texas28,9600.87×
New York26,6621.23×
Florida25,5610.97×
Pennsylvania14,4841.11×
Illinois14,2991.1×
Georgia12,2081.02×
North Carolina12,0971.03×
Ohio11,4560.96×
Michigan10,9871.08×
Virginia10,7921.14×
Massachusetts9,8471.29×
New Jersey9,1750.93×
Washington9,1401.17×
Maryland8,2621.24×
Tennessee8,0781.04×
Arizona7,5200.95×
Indiana7,2991.03×
Colorado6,8191.11×
Missouri6,1700.98×
Wisconsin6,1451.05×
Minnesota5,8791.06×
Alabama5,7271.05×
South Carolina5,3960.92×
Oregon5,3231.19×
Louisiana4,8550.97×
Kentucky4,3680.9×
Oklahoma4,1570.96×
Connecticut3,5960.92×
Iowa3,4051.06×
Nevada3,3740.9×
Arkansas3,1460.98×
Kansas3,0300.99×
Mississippi2,9460.92×
Utah2,9430.85×
Hawaii1,7521.05×
New Mexico1,7200.88×
Nebraska1,6930.87×
Idaho1,6900.87×
Washington, District of Columbia1,6651.42×
West Virginia1,6510.91×
New Hampshire1,4530.95×
Rhode Island1,4201.15×
Maine1,3840.99×
Montana9710.9×
Delaware8750.82×
South Dakota7860.87×
Vermont6640.97×
North Dakota6530.82×
Alaska6460.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Closed captioning audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
Dog breed1.87×Pets & Animals
JDSU3.53×Business & Career
The Historian16.48×Literature
Passaic County, New Jersey8.43×Travel & Leisure
Eurail16.57×Cars & Mobility
Monogram2.77×Home & Garden
Noodle (Gorillaz)2.33×Music & Radio
Wikia2.2×Internet & Social Media
Kendra Scott1.78×Fashion & Accessoires
Parral, Chihuahua8.99×Travel & Leisure
Layne Staley3.55×Music & Radio
Home Bargains6.66×Shopping
Corona (band)3.1×Music & Radio
Grinch2.14×Movies & TV
Grammarly2.37×Business & Career
Home staging2.61×Home & Garden
Winemaking2.24×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Closed captioning audience
TraitClusterScore
Career OrientationPOWER2.13
PatriotismCONSERVATISM1.69
Need for SecurityCONSERVATISM1.5
IndividualismJOY1.44
Risk AppetiteTHRILL1.44
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Closed captioning
CountryShare
United States41.1%
Philippines7.8%
India5.9%

See Closed captioning audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Closed captioning have in United States?

Closed captioning has an estimated audience of 388,742 people in United States, concentrated in California and Texas.

What is the gender split and age of Closed captioning fans?

60.1% of Closed captioning fans are female, 39.9% are male, with an average age of 38.9 years.

Which brands do Closed captioning fans like most?

Closed captioning fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.62×) over the country average.

Where do Closed captioning fans live in United States?

Closed captioning fans in United States are most concentrated in California (reach 47,000), Texas (reach 28,960), and New York (reach 26,662). These three regions account for the largest share of the active audience.

What other brands do Closed captioning fans also like?

Beyond Closed captioning itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.62×), Dog breed (1.87×), and JDSU (3.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Closed captioning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.