Commonwealth Audience in United States

Commonwealth logo

Commonwealth has an estimated audience of 437,262 people in United States. 58.1% are female, 41.9% are male, average age 39.9. Top regions: California, Texas, Virginia. Top brand affinities: Alaska, Governor of Michigan, Goop, Fairy godmother, Elsword.

The average Commonwealth fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Virginia. Top brand affinities include Alaska, Governor of Michigan, Goop, with strongest over-indexing on Alaska (2.51× the country average). Demographically, the Commonwealth audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Extroversion, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party · Subtype: Record label

Demographics of Commonwealth fans

Demographic split for Commonwealth audience in United States
MetricValue
Female58.1%
Male41.9%
Average age39.9
Estimated audience size437,262

Audience persona

The typical Commonwealth fan in United States is more female, around 39.9 years old, with strong Extroversion tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Commonwealth in United States
RegionReachAffinity
California59,2251.23×
Texas44,0101.17×
Virginia32,9213.09×
New York28,5981.17×
Pennsylvania26,4911.8×
Florida22,4440.76×
Massachusetts21,7932.53×
Michigan20,4101.79×
Nevada17,5624.15×
Kentucky13,3072.43×
Illinois13,2040.91×
North Carolina12,1510.92×
Ohio10,8160.8×
Maryland8,7481.16×
Washington8,5870.98×
Georgia8,3430.62×
New Jersey8,1620.73×
Arizona7,3510.82×
Indiana6,6250.83×
Missouri6,2700.89×
Oregon6,0351.2×
Tennessee6,0280.69×
Wisconsin4,6070.7×
Connecticut4,3360.99×
Colorado4,2740.62×
Minnesota4,1180.66×
South Carolina3,9140.6×
Washington, District of Columbia3,7532.86×
Alabama3,6250.59×
Louisiana3,3900.6×
Utah2,8910.74×
Oklahoma2,5170.52×
Iowa2,3700.66×
Mississippi2,0410.57×
Kansas2,0300.59×
Arkansas1,7060.47×
Nebraska1,5670.71×
New Hampshire1,5580.9×
Hawaii1,3880.74×
West Virginia1,3670.67×
Rhode Island1,2920.93×
Maine1,2460.8×
Idaho1,0910.5×
New Mexico1,0420.48×
Delaware6980.58×
Montana6220.51×
Vermont5740.75×
Alaska5420.58×
South Dakota4160.41×
North Dakota4060.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Commonwealth audience
BrandAffinityCategory
Alaska2.51×Travel & Leisure
Governor of Michigan4.71×Politics & Society
Goop3.33×Internet & Social Media
Fairy godmother4.1×Literature
Elsword8.02×Games
Wok3.17×Food & Beverages
Noodle (Gorillaz)1.7×Music & Radio
Hibachi3.58×Food & Beverages
headspace4.24×Health
Google Home2.94×Technology & Electronics
Cherish (group)4.58×Music & Radio
Home staging2.11×Home & Garden
Hipster3.86×Politics & Society
Zoo Tycoon (series)8.02×Games
Grinch1.6×Movies & TV
Jeep Wagoneer2.19×Cars & Mobility
Historic site1.62×Arts & Culture
Grace Slick3.15×Music & Radio
El Paso County, Colorado4.52×Travel & Leisure
HydraFacial2.84×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Commonwealth audience
TraitClusterScore
ExtroversionTHRILL1.36
Quality AwarenessPREMIUM1.34
IndividualismJOY1.32
Urban LifestyleOPEN1.3
Family OrientationCONSERVATISM1.29
DIY MentalityTHRILL1.28

Worldwide distribution

Worldwide audience distribution share by country for Commonwealth
CountryShare
United States30.4%
Germany14.0%
Canada13.6%

See Commonwealth audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Commonwealth have in United States?

Commonwealth has an estimated audience of 437,262 people in United States, concentrated in California and Texas.

What is the gender split and age of Commonwealth fans?

58.1% of Commonwealth fans are female, 41.9% are male, with an average age of 39.9 years.

Which brands do Commonwealth fans like most?

Commonwealth fans show strongest brand affinity for Alaska (2.51×), Governor of Michigan (4.71×), and Goop (3.33×) over the country average.

Where do Commonwealth fans live in United States?

Commonwealth fans in United States are most concentrated in California (reach 59,225), Texas (reach 44,010), and Virginia (reach 32,921). These three regions account for the largest share of the active audience.

What other brands do Commonwealth fans also like?

Beyond Commonwealth itself, the audience over-indexes on Governor of Michigan (4.71×), Goop (3.33×), Fairy godmother (4.1×), and Elsword (8.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Commonwealth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.