Contact sport Audience in United States

Contact sport logo

Contact sport has an estimated audience of 597,500 people in United States. 26.9% are female, 73.1% are male, average age 34.2. Top regions: California, New York, Texas. Top brand affinities: Dog breed, Natural rubber, Bank account, Home construction, 3D printing.

The average Contact sport fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Dog breed, Natural rubber, Bank account, with strongest over-indexing on Dog breed (1.6× the country average). Demographically, the Contact sport audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Risk Appetite, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Contact sport fans

Demographic split for Contact sport audience in United States
MetricValue
Female26.9%
Male73.1%
Average age34.2
Estimated audience size597,500

Audience persona

The typical Contact sport fan in United States is more male, around 34.2 years old, with strong Risk Appetite tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Contact sport in United States
RegionReachAffinity
California81,2061.24×
New York60,7861.82×
Texas49,0470.95×
Florida32,8310.81×
Illinois22,5951.14×
Pennsylvania19,3630.96×
North Carolina18,0601×
Georgia17,9130.97×
New Jersey17,0021.12×
Virginia16,3981.13×
Michigan14,7080.94×
Ohio14,1320.77×
Massachusetts13,7811.17×
Washington12,3541.03×
Maryland11,7991.15×
Arizona10,4130.85×
Indiana9,0170.83×
Tennessee8,9630.75×
Missouri7,5580.78×
Colorado7,5290.8×
Kentucky7,1930.96×
Oregon6,9671.02×
Minnesota6,6780.78×
Wisconsin6,2020.69×
Connecticut6,2001.03×
Alabama5,8330.7×
South Carolina5,6950.63×
Louisiana5,6600.73×
Oklahoma5,3330.8×
Utah5,0100.94×
Mississippi4,7750.97×
Nevada4,0540.7×
Kansas3,9870.85×
Arkansas3,6360.74×
Iowa3,2920.67×
Hawaii2,8151.1×
West Virginia2,4400.88×
Nebraska2,2720.76×
Alaska2,2481.76×
New Mexico2,1090.7×
Idaho2,0800.69×
Washington, District of Columbia2,0281.13×
Montana1,9591.18×
Rhode Island1,9411.02×
South Dakota1,9341.4×
North Dakota1,8831.53×
New Hampshire1,8560.79×
Wyoming1,8222.06×
Maine1,7910.84×
Vermont1,7631.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Contact sport audience
BrandAffinityCategory
Dog breed1.6×Pets & Animals
Natural rubber2.41×Cars & Mobility
Bank account2.71×Business & Career
Home construction1.56×Home & Garden
3D printing2.65×Technology & Electronics
Minnesota1.79×Travel & Leisure
Litter box2.09×Pets & Animals
Alaska1.57×Travel & Leisure
Sin Embargo MX19.15×News
Justice2.16×Politics & Society
Nebraska1.91×Travel & Leisure
Biblical inspiration5.82×Politics & Society
iPEC Coaching12×Business & Career
N1 road (South Africa)2.41×Travel & Leisure
Mount Pinatubo14.03×
Irrigation sprinkler4.96×Home & Garden
Acoustic music2.22×Music & Radio
Sinaloa1.74×Travel & Leisure
Ellen Burstyn4.29×Movies & TV
Notre Dame Fighting Irish football2.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Contact sport audience
TraitClusterScore
Risk AppetiteTHRILL3.28
ExtroversionTHRILL1.91
Sports ActivityPOWER1.9
Luxury OrientationPREMIUM1.76
Healthy LifestyleBALANCE1.61
Early Adopter MentalityPOWER1.6

Worldwide distribution

Worldwide audience distribution share by country for Contact sport
CountryShare
United States18.3%
United Kingdom15.2%
Australia14.1%

See Contact sport audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Contact sport have in United States?

Contact sport has an estimated audience of 597,500 people in United States, concentrated in California and New York.

What is the gender split and age of Contact sport fans?

26.9% of Contact sport fans are female, 73.1% are male, with an average age of 34.2 years.

Which brands do Contact sport fans like most?

Contact sport fans show strongest brand affinity for Dog breed (1.6×), Natural rubber (2.41×), and Bank account (2.71×) over the country average.

Where do Contact sport fans live in United States?

Contact sport fans in United States are most concentrated in California (reach 81,206), New York (reach 60,786), and Texas (reach 49,047). These three regions account for the largest share of the active audience.

What other brands do Contact sport fans also like?

Beyond Contact sport itself, the audience over-indexes on Natural rubber (2.41×), Bank account (2.71×), Home construction (1.56×), and 3D printing (2.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Contact sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.