A data profile of the people who buy, follow and care about Coparenting in United States — modelled from more than twelve digital signal sources. Coparenting has an estimated audience of 913,543 people in United States.
The average Coparenting fan in United States is 38.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Quotation, Susan Sarandon, Psychology Today, with strongest over-indexing on Quotation (7.14× the country average).
Demographically, the Coparenting audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Coparenting fan in United States is more female, around 38.0 years old, with strong Need for Security tendencies and a notable affinity for Quotation.
The key figures that characterise the Coparenting profile in United States.
61.9% are female, 38.1% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 38.0 |
| Estimated audience size | 913,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 24% | |
| 30-39 | 24% | |
| 40-49 | 19% | |
| 50+ | 15% |
of the worldwide Coparenting audience comes from United States.
| Country | Share |
|---|---|
| United States | 76.0% |
| Canada | 8.0% |
| United Kingdom | 2.6% |
Where the Coparenting audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~2K | 1.11× | |
| 02 | South Dakota | ~2K | 1.08× | |
| 03 | North Dakota | ~2K | 1.08× | |
| 04 | Vermont | ~2K | 1.08× | |
| 05 | Montana | ~3K | 1.04× | |
| 06 | California | ~100K | 1.03× | |
| 07 | Delaware | ~3K | 1.03× | |
| 08 | Oklahoma | ~10K | 1.02× | |
| 09 | Hawaii | ~4K | 1.02× | |
| 10 | Alabama | ~10K | 1.01× | |
| 11 | Louisiana | ~10K | 1.01× | |
| 12 | Arkansas | ~8K | 1.01× | |
| 13 | Rhode Island | ~3K | 1.01× | |
| 14 | Mississippi | ~8K | 1.00× | |
| 15 | Nebraska | ~5K | 1.00× | |
| 16 | West Virginia | ~4K | 1.00× | |
| 17 | Maine | ~3K | 1.00× | |
| 18 | Virginia | ~20K | 0.99× | |
| 19 | Nevada | ~9K | 0.99× | |
| 20 | Kansas | ~7K | 0.99× | |
| 21 | Washington, District of Columbia | ~3K | 0.99× | |
| 22 | Maryland | ~20K | 0.98× | |
| 23 | Idaho | ~4K | 0.98× | |
| 24 | New Mexico | ~4K | 0.98× | |
| 25 | New Hampshire | ~4K | 0.98× | |
| 26 | Georgia | ~30K | 0.97× | |
| 27 | Kentucky | ~10K | 0.97× | |
| 28 | Texas | ~80K | 0.96× | |
| 29 | South Carolina | ~10K | 0.96× | |
| 30 | Oregon | ~10K | 0.96× | |
| 31 | Tennessee | ~20K | 0.95× | |
| 32 | Missouri | ~10K | 0.95× | |
| 33 | Colorado | ~10K | 0.95× | |
| 34 | Connecticut | ~9K | 0.95× | |
| 35 | Iowa | ~7K | 0.95× | |
| 36 | North Carolina | ~30K | 0.94× | |
| 37 | Washington | ~20K | 0.94× | |
| 38 | Indiana | ~20K | 0.94× | |
| 39 | Wisconsin | ~10K | 0.94× | |
| 40 | Utah | ~8K | 0.94× | |
| 41 | Minnesota | ~10K | 0.93× | |
| 42 | Arizona | ~20K | 0.92× | |
| 43 | Ohio | ~30K | 0.91× | |
| 44 | Michigan | ~20K | 0.91× | |
| 45 | Florida | ~60K | 0.90× | |
| 46 | Illinois | ~30K | 0.90× | |
| 47 | New Jersey | ~20K | 0.90× | |
| 48 | New York | ~50K | 0.89× | |
| 49 | Massachusetts | ~20K | 0.89× | |
| 50 | Pennsylvania | ~30K | 0.88× |
The strongest cross-interests of the Coparenting audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stepmom | Kids & Family | 55.66× | ||
| 02 | Private law | Business & Career | 21.51× | ||
| 03 | Legal separation | Kids & Family | 17.78× | ||
| 04 | Susan Sarandon | Movies & TV | 14.43× | ||
| 05 | Family law | Kids & Family | 9.75× | ||
| 06 | Julia Roberts | Movies & TV | 7.49× | ||
| 07 | Quotation | Business & Career | 7.14× | ||
| 08 | Ed Harris | Movies & TV | 6.50× | ||
| 09 | Psychology Today | Health | 5.03× | ||
| 10 | Parenting | Kids & Family | 2.31× | ||
| 11 | Infant | Kids & Family | 2.29× | ||
| 12 | Child | Kids & Family | 1.98× | ||
| 13 | Happiness | Health | 1.97× | ||
| 14 | Gift | Shopping | 1.94× | ||
| 15 | Woman | Kids & Family | 1.90× | ||
| 16 | Education | Business & Career | 1.89× | ||
| 17 | United States | Travel & Leisure | 1.73× | ||
| 18 | Beverages | Food & Beverages | 1.67× | ||
| 19 | Fitness and wellness | Sports | 1.57× | ||
| 20 | Restaurants | Food & Beverages | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.73× | |
| Family Orientation | CONSERVATISM | 1.72× | |
| Individualism | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.91× | |
| Design Affinity | PREMIUM | 0.94× | |
| Indulgence | JOY | 1.03× |
Coparenting has an estimated audience of 913,543 people in United States, concentrated in California and Texas.
61.9% of Coparenting fans are female, 38.1% are male, with an average age of 38.0 years.
Coparenting fans show strongest brand affinity for Quotation (7.14×), Susan Sarandon (14.43×), and Psychology Today (5.03×) over the country average.
Coparenting fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Coparenting itself, the audience over-indexes on Susan Sarandon (14.43×), Psychology Today (5.03×), Family law (9.75×), and Legal separation (17.78×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Coparenting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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