Cosmopolitanism Audience in United States
Cosmopolitanism has an estimated audience of 377,732 people in United States. 90.5% are female, 9.5% are male, average age 42.1. Top regions: California, New York, Texas. Top brand affinities: Governor of Michigan, Goop, Fairy godmother, Wok, Grinch.
The average Cosmopolitanism fan in United States is 42.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Governor of Michigan, Goop, Fairy godmother, with strongest over-indexing on Governor of Michigan (6.96× the country average). Demographically, the Cosmopolitanism audience skews more female with an average age of 42.1, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Cosmopolitanism fans
| Metric | Value |
|---|---|
| Female | 90.5% |
| Male | 9.5% |
| Average age | 42.1 |
| Estimated audience size | 377,732 |
Audience persona
The typical Cosmopolitanism fan in United States is more female, around 42.1 years old, with strong Design Affinity tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 52,801 | 1.27× |
| New York | 32,926 | 1.56× |
| Texas | 22,400 | 0.69× |
| Florida | 16,736 | 0.65× |
| Illinois | 15,097 | 1.2× |
| Massachusetts | 13,940 | 1.87× |
| Pennsylvania | 13,414 | 1.05× |
| Ohio | 10,958 | 0.94× |
| North Carolina | 10,795 | 0.95× |
| Virginia | 9,990 | 1.09× |
| Michigan | 9,125 | 0.92× |
| Georgia | 8,854 | 0.76× |
| New Jersey | 8,606 | 0.9× |
| Washington | 7,658 | 1.01× |
| Maryland | 6,877 | 1.06× |
| Indiana | 6,623 | 0.96× |
| Colorado | 5,933 | 1× |
| Wisconsin | 5,528 | 0.97× |
| Minnesota | 5,305 | 0.98× |
| Connecticut | 5,256 | 1.39× |
| Tennessee | 5,001 | 0.66× |
| Alabama | 4,764 | 0.9× |
| Missouri | 4,685 | 0.77× |
| Arizona | 4,535 | 0.59× |
| Oregon | 4,453 | 1.03× |
| Kentucky | 3,587 | 0.76× |
| South Carolina | 3,361 | 0.59× |
| Nevada | 3,093 | 0.85× |
| Washington, District of Columbia | 2,984 | 2.63× |
| Utah | 2,909 | 0.86× |
| Louisiana | 2,776 | 0.57× |
| Oklahoma | 2,713 | 0.65× |
| Iowa | 2,331 | 0.75× |
| Rhode Island | 2,243 | 1.87× |
| Maine | 1,921 | 1.42× |
| New Hampshire | 1,858 | 1.25× |
| Arkansas | 1,820 | 0.58× |
| Kansas | 1,786 | 0.6× |
| Nebraska | 1,625 | 0.86× |
| Hawaii | 1,492 | 0.92× |
| West Virginia | 1,450 | 0.82× |
| Mississippi | 1,366 | 0.44× |
| Idaho | 1,190 | 0.63× |
| New Mexico | 1,164 | 0.61× |
| Vermont | 1,135 | 1.71× |
| Delaware | 1,033 | 0.99× |
| Alaska | 965 | 1.19× |
| North Dakota | 875 | 1.13× |
| Montana | 841 | 0.8× |
| South Dakota | 830 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 6.96× | Politics & Society |
| Goop | 5.02× | Internet & Social Media |
| Fairy godmother | 5.82× | Literature |
| Wok | 4.91× | Food & Beverages |
| Grinch | 2.71× | Movies & TV |
| headspace | 6.18× | Health |
| Hibachi | 4.95× | Food & Beverages |
| Google Home | 4.01× | Technology & Electronics |
| Hipster | 5.55× | Politics & Society |
| Cherish (group) | 6.19× | Music & Radio |
| Grace Slick | 4.77× | Music & Radio |
| Kendra Scott | 1.6× | Fashion & Accessoires |
| TV Fanatic | 5.56× | Movies & TV |
| Historic site | 2.18× | Arts & Culture |
| Harlow | 5.9× | Travel & Leisure |
| El Paso County, Colorado | 6.34× | Travel & Leisure |
| Vocal harmony | 2.23× | Music & Radio |
| Elsword | 7.94× | Games |
| Mathcore | 3.84× | Music & Radio |
| Noodle (Gorillaz) | 1.68× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.52 |
| Urban Lifestyle | OPEN | 1.47 |
| Quality Awareness | PREMIUM | 1.45 |
| Family Orientation | CONSERVATISM | 1.41 |
| Community Orientation | OPEN | 1.36 |
| Extroversion | THRILL | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 26.3% |
| United States | 10.9% |
| Netherlands | 9.6% |
See Cosmopolitanism audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cosmopolitanism have in United States?
Cosmopolitanism has an estimated audience of 377,732 people in United States, concentrated in California and New York.
What is the gender split and age of Cosmopolitanism fans?
90.5% of Cosmopolitanism fans are female, 9.5% are male, with an average age of 42.1 years.
Which brands do Cosmopolitanism fans like most?
Cosmopolitanism fans show strongest brand affinity for Governor of Michigan (6.96×), Goop (5.02×), and Fairy godmother (5.82×) over the country average.
Where do Cosmopolitanism fans live in United States?
Cosmopolitanism fans in United States are most concentrated in California (reach 52,801), New York (reach 32,926), and Texas (reach 22,400). These three regions account for the largest share of the active audience.
What other brands do Cosmopolitanism fans also like?
Beyond Cosmopolitanism itself, the audience over-indexes on Goop (5.02×), Fairy godmother (5.82×), Wok (4.91×), and Grinch (2.71×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cosmopolitanism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.