Crushed red pepper Audience in United States

Crushed red pepper logo

Crushed red pepper has an estimated audience of 326,031 people in United States. 71.8% are female, 28.2% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Goop, Governor of Michigan, Fairy godmother, Elsword.

The average Crushed red pepper fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Goop, Governor of Michigan, with strongest over-indexing on Alaska (1.61× the country average). Demographically, the Crushed red pepper audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Crushed red pepper fans

Demographic split for Crushed red pepper audience in United States
MetricValue
Female71.8%
Male28.2%
Average age41.0
Estimated audience size326,031

Audience persona

The typical Crushed red pepper fan in United States is more female, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Crushed red pepper in United States
RegionReachAffinity
California29,8160.83×
Texas28,2211.01×
Florida20,2310.92×
New York18,0920.99×
Kansas13,2245.15×
Missouri12,9022.46×
Illinois11,4531.05×
North Carolina9,5250.97×
Pennsylvania9,0890.83×
Georgia8,8680.88×
Ohio8,4670.84×
Massachusetts8,3571.3×
New Jersey8,0830.97×
Michigan7,8210.92×
Virginia7,4010.93×
Indiana6,9131.16×
Tennessee5,9440.91×
Washington5,6960.87×
Maryland5,5961×
Arizona5,3270.8×
Wisconsin4,6680.95×
Colorado4,6630.91×
South Carolina4,3860.89×
Minnesota4,2480.91×
Louisiana3,5890.85×
Kentucky3,4870.85×
Alabama3,4780.76×
Oklahoma3,4360.95×
Connecticut3,2050.98×
Oregon3,1160.83×
Utah2,5630.88×
Arkansas2,5620.95×
Nevada2,3400.74×
Mississippi2,3070.86×
Iowa1,9980.74×
Idaho1,4130.86×
Nebraska1,3170.81×
Rhode Island1,2721.23×
New Mexico1,1740.72×
Washington, District of Columbia1,1551.18×
New Hampshire1,0650.83×
Maine1,0550.9×
Hawaii1,0500.75×
West Virginia1,0200.67×
Delaware8480.94×
Alaska5430.78×
Montana5330.59×
North Dakota4830.72×
Vermont4790.84×
South Dakota4380.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Crushed red pepper audience
BrandAffinityCategory
Alaska1.61×Travel & Leisure
Goop3.8×Internet & Social Media
Governor of Michigan4.62×Politics & Society
Fairy godmother4.64×Literature
Elsword9.75×Games
Historic site2.51×Arts & Culture
headspace4.79×Health
Wok3.28×Food & Beverages
Zoo Tycoon (series)9.75×Games
Google Home3.13×Technology & Electronics
Hibachi3.8×Food & Beverages
Cam Ward1.73×Sports
Mathcore3.6×Music & Radio
Home staging2.34×Home & Garden
Grinch1.79×Movies & TV
Jesse Plemons1.53×Movies & TV
Urban horticulture1.54×Home & Garden
Cherish (group)4.66×Music & Radio
Grace Slick3.61×Music & Radio
Sailor1.98×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Crushed red pepper audience
TraitClusterScore
Urban LifestyleOPEN1.58
IndulgenceJOY1.52
Healthy LifestyleBALANCE1.41
SustainabilityBALANCE1.4
ExtroversionTHRILL1.32
Early Adopter MentalityPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Crushed red pepper
CountryShare
United States61.6%
Germany27.0%
South Africa1.4%

See Crushed red pepper audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Crushed red pepper have in United States?

Crushed red pepper has an estimated audience of 326,031 people in United States, concentrated in California and Texas.

What is the gender split and age of Crushed red pepper fans?

71.8% of Crushed red pepper fans are female, 28.2% are male, with an average age of 41.0 years.

Which brands do Crushed red pepper fans like most?

Crushed red pepper fans show strongest brand affinity for Alaska (1.61×), Goop (3.8×), and Governor of Michigan (4.62×) over the country average.

Where do Crushed red pepper fans live in United States?

Crushed red pepper fans in United States are most concentrated in California (reach 29,816), Texas (reach 28,221), and Florida (reach 20,231). These three regions account for the largest share of the active audience.

What other brands do Crushed red pepper fans also like?

Beyond Crushed red pepper itself, the audience over-indexes on Goop (3.8×), Governor of Michigan (4.62×), Fairy godmother (4.64×), and Elsword (9.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Crushed red pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.