Cycling infrastructure Audience in United States
Cycling infrastructure has an estimated audience of 386,255 people in United States. 34.8% are female, 65.2% are male, average age 44.5. Top regions: Alabama, Tennessee, South Carolina. Top brand affinities: Arrietty, Gumbal, Product design, Barclays Center, Minnesota.
The average Cycling infrastructure fan in United States is 44.5 years old, more male, and lives primarily in Alabama. The audience is concentrated in Alabama, Tennessee, South Carolina. Top brand affinities include Arrietty, Gumbal, Product design, with strongest over-indexing on Arrietty (38.66× the country average). Demographically, the Cycling infrastructure audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Travelling, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 28 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Cycling infrastructure fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 44.5 |
| Estimated audience size | 386,255 |
Audience persona
The typical Cycling infrastructure fan in United States is more male, around 44.5 years old, with strong Travelling tendencies and a notable affinity for Arrietty.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Alabama | 8,271 | 1.53× |
| Tennessee | 7,879 | 1.02× |
| South Carolina | 7,823 | 1.35× |
| Indiana | 7,622 | 1.08× |
| Florida | 7,325 | 0.28× |
| Texas | 7,283 | 0.22× |
| North Carolina | 7,088 | 0.61× |
| Ohio | 7,059 | 0.59× |
| Georgia | 7,030 | 0.59× |
| Michigan | 7,027 | 0.7× |
| Wisconsin | 6,990 | 1.2× |
| Illinois | 6,810 | 0.53× |
| California | 6,735 | 0.16× |
| Arizona | 6,731 | 0.85× |
| Pennsylvania | 6,702 | 0.52× |
| Connecticut | 6,646 | 1.72× |
| Nevada | 6,600 | 1.77× |
| Oregon | 6,516 | 1.47× |
| Utah | 6,477 | 1.87× |
| Virginia | 6,435 | 0.68× |
| Maryland | 6,403 | 0.96× |
| New Jersey | 6,387 | 0.65× |
| Minnesota | 6,245 | 1.13× |
| New York | 6,199 | 0.29× |
| Massachusetts | 6,181 | 0.81× |
| Washington | 6,034 | 0.78× |
| Colorado | 6,017 | 0.99× |
| Washington, District of Columbia | 4,244 | 3.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Arrietty | 38.66× | Movies & TV |
| Gumbal | 18.97× | Cars & Mobility |
| Product design | 3.2× | Business & Career |
| Barclays Center | 19.13× | Sports |
| Minnesota | 2.58× | Travel & Leisure |
| Embroidery Library | 20× | Home & Garden |
| Alaska | 1.99× | Travel & Leisure |
| A Streetcar Named Desire (1951 film) | 11.36× | Movies & TV |
| GILT | 11.4× | Shopping |
| Keen (shoe company) | 5.66× | Fashion & Accessoires |
| Natural rubber | 1.76× | Cars & Mobility |
| Jesse Plemons | 2.79× | Movies & TV |
| Pro-Ject | 3.3× | Music & Radio |
| N1 road (South Africa) | 3.28× | Travel & Leisure |
| Bank account | 1.78× | Business & Career |
| Eden Lake | 5.92× | Movies & TV |
| Northrop Grumman | 4.28× | Business & Career |
| UK garage | 3.38× | Music & Radio |
| Home staging | 3.11× | Home & Garden |
| JDSU | 1.78× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.6 |
| Need for Security | CONSERVATISM | 1.54 |
| Early Adopter Mentality | POWER | 1.49 |
| Quality Awareness | PREMIUM | 1.43 |
| Risk Appetite | THRILL | 1.42 |
| Sports Activity | POWER | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| United Kingdom | 12.2% |
| Italy | 10.5% |
See Cycling infrastructure audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Cycling infrastructure have in United States?
Cycling infrastructure has an estimated audience of 386,255 people in United States, concentrated in Alabama and Tennessee.
What is the gender split and age of Cycling infrastructure fans?
34.8% of Cycling infrastructure fans are female, 65.2% are male, with an average age of 44.5 years.
Which brands do Cycling infrastructure fans like most?
Cycling infrastructure fans show strongest brand affinity for Arrietty (38.66×), Gumbal (18.97×), and Product design (3.2×) over the country average.
Where do Cycling infrastructure fans live in United States?
Cycling infrastructure fans in United States are most concentrated in Alabama (reach 8,271), Tennessee (reach 7,879), and South Carolina (reach 7,823). These three regions account for the largest share of the active audience.
What other brands do Cycling infrastructure fans also like?
Beyond Cycling infrastructure itself, the audience over-indexes on Gumbal (18.97×), Product design (3.2×), Barclays Center (19.13×), and Minnesota (2.58×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Cycling infrastructure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.