Daily Record (Scotland) Audience in United States
Daily Record (Scotland) has an estimated audience of 384,840 people in United States. 61.9% are female, 38.1% are male, average age 43.7. Top brand affinities: Mackenzie Foy, Justice, Penn & Teller, Elsword, Rajasthan.
Top brand affinities include Mackenzie Foy, Justice, Penn & Teller, with strongest over-indexing on Mackenzie Foy (13.86× the country average). Demographically, the Daily Record (Scotland) audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Risk Appetite.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Daily Record (Scotland) fans
| Metric | Value |
|---|---|
| Female | 61.9% |
| Male | 38.1% |
| Average age | 43.7 |
| Estimated audience size | 384,840 |
Audience persona
The typical Daily Record (Scotland) fan in United States is more female, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Mackenzie Foy.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mackenzie Foy | 13.86× | Fashion & Accessoires |
| Justice | 2.72× | Politics & Society |
| Penn & Teller | 7.39× | Movies & TV |
| Elsword | 13.86× | Games |
| Rajasthan | 13.86× | Travel & Leisure |
| Google Analytics | 3.77× | Internet & Social Media |
| Zoo Tycoon (series) | 13.86× | Games |
| Kerala | 4.32× | Travel & Leisure |
| Sailor | 3.06× | Travel & Leisure |
| Sinaloa | 2.11× | Travel & Leisure |
| Pro-Ject | 2.17× | Music & Radio |
| Kendra Scott | 1.53× | Fashion & Accessoires |
| Home staging | 2.27× | Home & Garden |
| MK | 1.51× | Music & Radio |
| Emperor Entertainment Group | 4.26× | Business & Career |
| Corona (band) | 2.02× | Music & Radio |
| HydraFacial | 2.82× | Beauty & Wellness |
| UK garage | 1.82× | Music & Radio |
| Voter registration | 1.59× | Politics & Society |
| Hebe | 2.13× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.16 |
| Risk Appetite | THRILL | 1.15 |
| Early Adopter Mentality | POWER | 1.15 |
| Quality Awareness | PREMIUM | 1.14 |
| Urban Lifestyle | OPEN | 1.13 |
| Luxury Orientation | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 66.5% |
| United States | 11.6% |
| Spain | 4.5% |
See Daily Record (Scotland) audiences in other countries
- Daily Record (Scotland) — Germany
- Daily Record (Scotland) — United Kingdom
- Daily Record (Scotland) — France
- Daily Record (Scotland) — Italy
- Daily Record (Scotland) — Spain
- Daily Record (Scotland) — Brazil
- Daily Record (Scotland) — Japan
- Daily Record (Scotland) — South Korea
- Daily Record (Scotland) — India
More News audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Daily Record (Scotland). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.