Dawn of the Dead (2004 film) Audience in United States

Dawn of the Dead (2004 film) logo

Dawn of the Dead (2004 film) has an estimated audience of 826,686 people in United States. 33.5% are female, 66.5% are male, average age 34.8. Top regions: California, Texas, Florida. Top brand affinities: Simon Pegg, Tom Cruise, Monsters, Superman, Shrek.

The average Dawn of the Dead (2004 film) fan in United States is 34.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Simon Pegg, Tom Cruise, Monsters, with strongest over-indexing on Simon Pegg (67.55× the country average). Demographically, the Dawn of the Dead (2004 film) audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

Demographics of Dawn of the Dead (2004 film) fans

Demographic split for Dawn of the Dead (2004 film) audience in United States
MetricValue
Female33.5%
Male66.5%
Average age34.8
Estimated audience size826,686

Audience persona

The typical Dawn of the Dead (2004 film) fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Simon Pegg.

Top regions in United States

Top regions ranked by reach for Dawn of the Dead (2004 film) in United States
RegionReachAffinity
California112,5621.24×
Texas87,8131.24×
Florida46,7430.84×
New York44,3460.96×
Pennsylvania33,3851.2×
Illinois31,8761.16×
Ohio28,0531.1×
North Carolina23,1690.93×
Georgia22,9810.9×
Michigan22,0261.02×
Arizona21,5511.28×
Washington18,3051.1×
Virginia18,1540.9×
New Jersey18,0910.86×
Indiana16,9811.12×
Tennessee16,8481.02×
Missouri14,7931.11×
Massachusetts14,3230.88×
Colorado13,9431.07×
Kentucky13,1431.27×
Wisconsin12,4411×
Maryland12,2570.86×
Oregon11,7441.24×
Oklahoma11,2941.23×
Minnesota11,1720.94×
South Carolina10,0370.81×
Alabama9,9260.86×
Nevada9,3991.18×
Louisiana9,3300.88×
Arkansas7,3051.07×
Kansas7,2081.11×
Utah7,0190.95×
Connecticut7,0160.85×
Iowa6,8601.01×
Mississippi5,8060.85×
New Mexico5,3671.29×
West Virginia4,5811.19×
Idaho4,2131.02×
Nebraska3,8450.93×
New Hampshire2,9830.92×
Maine2,7610.93×
Hawaii2,4770.7×
Rhode Island2,3880.91×
Montana2,2660.99×
Alaska1,9821.12×
Washington, District of Columbia1,8440.74×
Delaware1,7970.79×
South Dakota1,7130.9×
North Dakota1,5520.91×
Wyoming1,1060.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dawn of the Dead (2004 film) audience
BrandAffinityCategory
Simon Pegg67.55×Movies & TV
Tom Cruise11.35×Movies & TV
Monsters20×Movies & TV
Superman3.47×Movies & TV
Shrek14.25×Movies & TV
Anime and manga fandom7.14×Literature
28 Days Later11.69×Movies & TV
Guardians of the Galaxy (film)11.81×Movies & TV
The Matrix (franchise)17.77×Movies & TV
Jurassic World9.03×Movies & TV
Zombieland18.25×Movies & TV
Kia Sportage18.97×Cars & Mobility
Pirates of the Caribbean (film series)13.27×Movies & TV
Rachel McAdams10.29×Movies & TV
Pulp Fiction11.91×Movies & TV
Zootopia10.43×Movies & TV
Back to the Future12.15×Movies & TV
Rachel Weisz13.36×Movies & TV
Finding Nemo14.52×Movies & TV
Collectible card game7.13×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dawn of the Dead (2004 film) audience
TraitClusterScore
PatriotismCONSERVATISM1.89
LGBTQ+ IdentityOPEN1.34
Convenience OrientationPREMIUM1.29
Urban LifestyleOPEN1.27
TraditionCONSERVATISM1.26
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for Dawn of the Dead (2004 film)
CountryShare
United States46.5%
United Kingdom8.0%
India5.2%

See Dawn of the Dead (2004 film) audiences in other countries

More Horror audiences in United States

Frequently asked questions

How many fans does Dawn of the Dead (2004 film) have in United States?

Dawn of the Dead (2004 film) has an estimated audience of 826,686 people in United States, concentrated in California and Texas.

What is the gender split and age of Dawn of the Dead (2004 film) fans?

33.5% of Dawn of the Dead (2004 film) fans are female, 66.5% are male, with an average age of 34.8 years.

Which brands do Dawn of the Dead (2004 film) fans like most?

Dawn of the Dead (2004 film) fans show strongest brand affinity for Simon Pegg (67.55×), Tom Cruise (11.35×), and Monsters (20×) over the country average.

Where do Dawn of the Dead (2004 film) fans live in United States?

Dawn of the Dead (2004 film) fans in United States are most concentrated in California (reach 112,562), Texas (reach 87,813), and Florida (reach 46,743). These three regions account for the largest share of the active audience.

What other brands do Dawn of the Dead (2004 film) fans also like?

Beyond Dawn of the Dead (2004 film) itself, the audience over-indexes on Tom Cruise (11.35×), Monsters (20×), Superman (3.47×), and Shrek (14.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dawn of the Dead (2004 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.