Rascasse Audience Intelligence

Dawn of the Dead (2004 film) Audience in United States

A data profile of the people who buy, follow and care about Dawn of the Dead (2004 film) in United States — modelled from more than twelve digital signal sources. Dawn of the Dead (2004 film) has an estimated audience of 747,222 people in United States.

#38among Horror in United States#2403among Movie / TV Show / Series in United States#5334in Movies & TV

The average Dawn of the Dead (2004 film) fan in United States is 34.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Simon Pegg, Monsters, Rachel McAdams, with strongest over-indexing on Simon Pegg (58.32× the country average).

Demographically, the Dawn of the Dead (2004 film) audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dawn of the Dead (2004 film) fan in United States is more male, around 34.8 years old, with strong Patriotism tendencies and a notable affinity for Simon Pegg.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dawn of the Dead (2004 film) profile in United States.

Audience size
747K
in United States
Gender
33.5%♀
66.5% male
Age
34.8
average years
Country rank
#28705
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dawn of the Dead (2004 film) viewers

33.5% are female, 66.5% are male, average age 34.8.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Dawn of the Dead (2004 film) audience in United States
MetricValue
Female33.5%
Male66.5%
Average age34.8
Estimated audience size747,222
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Dawn of the Dead (2004 film) audience in United States
Age bracketShare%
16-1935%
20-2918%
30-3915%
40-4916%
50+16%
Fig. 04

Worldwide distribution

44.5%

of the worldwide Dawn of the Dead (2004 film) audience comes from United States.

Worldwide audience distribution share by country for Dawn of the Dead (2004 film)
CountryShare
United States44.5%
United Kingdom8.0%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dawn of the Dead (2004 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Dawn of the Dead (2004 film) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~6K1.38×
02West Virginia~5K1.23×
03Oklahoma~10K1.22×
04Pennsylvania~30K1.21×
05Texas~80K1.18×
06Kentucky~10K1.18×
07Arizona~20K1.16×
08Nevada~9K1.15×
09California~100K1.14×
10Oregon~10K1.14×
11Kansas~7K1.11×
12Alaska~2K1.11×
13Washington~20K1.10×
14Missouri~10K1.10×
15Illinois~30K1.06×
16Ohio~30K1.06×
17Indiana~20K1.06×
18Colorado~10K1.06×
19Maine~3K1.03×
20Montana~2K1.03×
21Michigan~20K1.02×
22Iowa~7K1.02×
23Arkansas~7K1.02×
24Idaho~4K1.01×
25Tennessee~20K0.98×
26Wisconsin~10K0.98×
27South Dakota~2K0.98×
28Nebraska~4K0.95×
29New Hampshire~3K0.95×
30North Dakota~2K0.94×
31Vermont~1K0.94×
32Virginia~20K0.93×
33Rhode Island~2K0.93×
34Utah~7K0.92×
35Delaware~2K0.92×
36New York~40K0.91×
37Minnesota~10K0.91×
38Alabama~10K0.91×
39Louisiana~10K0.91×
40Mississippi~6K0.91×
41North Carolina~20K0.90×
42Connecticut~7K0.90×
43Georgia~20K0.86×
44Massachusetts~10K0.86×
45Maryland~10K0.86×
46South Carolina~10K0.84×
47Hawaii~3K0.84×
48New Jersey~20K0.83×
49Florida~50K0.81×
50Washington, District of Columbia~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Dawn of the Dead (2004 film), United States
0.71×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dawn of the Dead (2004 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dawn of the Dead (2004 film) audience
#·InterestCategoryAffinity×
01Simon PeggMovies & TV58.32×
02Freddy vs. JasonMovies & TV30.05×
0328 Days LaterMovies & TV23.65×
04The Matrix (franchise)Movies & TV23.45×
05ZombielandMovies & TV20.73×
06MonstersMovies & TV19.82×
07MegamindMovies & TV19.62×
08Rachel McAdamsMovies & TV19.10×
09Cate BlanchettMovies & TV17.69×
10Tom CruiseMovies & TV14.95×
11Brie LarsonMovies & TV14.93×
12ShrekMovies & TV12.81×
13Pirates of the Caribbean (film series)Movies & TV12.40×
14Pulp FictionMovies & TV12.17×
15ZootopiaMovies & TV11.52×
16Anne HathawayMovies & TV10.19×
17Graphic novelLiterature9.23×
18Emma WatsonMovies & TV9.09×
19Adam SandlerMovies & TV6.69×
20SupermanMovies & TV2.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dawn of the Dead (2004 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dawn of the Dead (2004 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.06×
SpiritualityBALANCE1.62×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dawn of the Dead (2004 film) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.56×
DIY MentalityTHRILL0.61×
Quality AwarenessPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dawn of the Dead (2004 film) have in United States?

Dawn of the Dead (2004 film) has an estimated audience of 747,222 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dawn of the Dead (2004 film) viewers?

33.5% of Dawn of the Dead (2004 film) fans are female, 66.5% are male, with an average age of 34.8 years.

03

Which brands do Dawn of the Dead (2004 film) fans like most?

Dawn of the Dead (2004 film) fans show strongest brand affinity for Simon Pegg (58.32×), Monsters (19.82×), and Rachel McAdams (19.1×) over the country average.

04

Where do Dawn of the Dead (2004 film) fans live in United States?

Dawn of the Dead (2004 film) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Dawn of the Dead (2004 film) fans also like?

Beyond Dawn of the Dead (2004 film) itself, the audience over-indexes on Monsters (19.82×), Rachel McAdams (19.1×), Tom Cruise (14.95×), and 28 Days Later (23.65×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dawn of the Dead (2004 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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