Dawn of the Planet of the Apes Audience in United States

Dawn of the Planet of the Apes has an estimated audience of 440,900 people in United States. 32.1% are female, 67.9% are male, average age 30.1. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Guardians of the Galaxy (film), Jurassic World, Google Maps, Micro Center.

The average Dawn of the Planet of the Apes fan in United States is 30.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Guardians of the Galaxy (film), Jurassic World, with strongest over-indexing on Kia Sportage (27.41× the country average). Demographically, the Dawn of the Planet of the Apes audience skews more male with an average age of 30.1, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Science Fiction & Fantasy

Demographics of Dawn of the Planet of the Apes fans

Demographic split for Dawn of the Planet of the Apes audience in United States
MetricValue
Female32.1%
Male67.9%
Average age30.1
Estimated audience size440,900

Audience persona

The typical Dawn of the Planet of the Apes fan in United States is more male, around 30.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Dawn of the Planet of the Apes in United States
RegionReachAffinity
California64,5761.33×
Texas54,2381.43×
Florida27,6720.93×
New York22,9490.93×
Illinois15,9941.09×
Georgia14,2381.05×
North Carolina14,1821.07×
Pennsylvania13,5730.91×
Ohio12,4640.92×
Arizona11,7041.3×
Michigan11,5681×
New Jersey11,2611×
Virginia10,6150.99×
Washington10,0011.13×
Tennessee8,9871.02×
Indiana8,6611.08×
Colorado7,9821.15×
Massachusetts7,8720.91×
Missouri7,3541.03×
Maryland7,1800.95×
Wisconsin6,3600.96×
Oklahoma6,1631.26×
South Carolina6,1220.92×
Minnesota5,9910.95×
Alabama5,7860.94×
Louisiana5,5600.98×
Kentucky5,4320.98×
Oregon5,4021.07×
Utah5,1791.31×
Nevada5,0441.18×
Connecticut3,9900.9×
Kansas3,8991.12×
Arkansas3,8221.05×
Iowa3,5450.98×
Mississippi3,3270.92×
Idaho2,6951.22×
New Mexico2,6551.2×
Nebraska2,2231.01×
Hawaii1,6710.88×
West Virginia1,5330.75×
New Hampshire1,3160.76×
Maine1,2430.79×
Rhode Island1,1710.83×
Montana1,1260.92×
Washington, District of Columbia1,0750.81×
Delaware1,0270.84×
Alaska9571.01×
South Dakota8720.86×
North Dakota7460.82×
Wyoming5630.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dawn of the Planet of the Apes audience
BrandAffinityCategory
Kia Sportage27.41×Cars & Mobility
Guardians of the Galaxy (film)14.66×Movies & TV
Jurassic World11.21×Movies & TV
Google Maps4.29×Internet & Social Media
Micro Center8.86×Shopping
Superman2.87×Movies & TV
Beetlejuice4.92×Movies & TV
Indeed.com4.06×Business & Career
Anime and manga fandom6×Literature
Capital One3.71×Business & Career
Twin Peaks7.48×Movies & TV
Ant-Man (film)18.76×Movies & TV
Collectible card game7.57×Games
Shrek9.83×Movies & TV
Henry Cavill8.43×Movies & TV
Houston Astros6.48×Sports
Disneyland Paris8.67×Travel & Leisure
Autism Awareness6.81×Health
Doctor Strange11.29×Literature
Honda HR-V18.28×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dawn of the Planet of the Apes audience
TraitClusterScore
Early Adopter MentalityPOWER1.68
LGBTQ+ IdentityOPEN1.58
Urban LifestyleOPEN1.42
ExtroversionTHRILL1.42
Risk AppetiteTHRILL1.31
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Dawn of the Planet of the Apes
CountryShare
United States37.2%
India10.2%
United Kingdom7.4%

See Dawn of the Planet of the Apes audiences in other countries

More Science Fiction & Fantasy audiences in United States

Frequently asked questions

How many fans does Dawn of the Planet of the Apes have in United States?

Dawn of the Planet of the Apes has an estimated audience of 440,900 people in United States, concentrated in California and Texas.

What is the gender split and age of Dawn of the Planet of the Apes fans?

32.1% of Dawn of the Planet of the Apes fans are female, 67.9% are male, with an average age of 30.1 years.

Which brands do Dawn of the Planet of the Apes fans like most?

Dawn of the Planet of the Apes fans show strongest brand affinity for Kia Sportage (27.41×), Guardians of the Galaxy (film) (14.66×), and Jurassic World (11.21×) over the country average.

Where do Dawn of the Planet of the Apes fans live in United States?

Dawn of the Planet of the Apes fans in United States are most concentrated in California (reach 64,576), Texas (reach 54,238), and Florida (reach 27,672). These three regions account for the largest share of the active audience.

What other brands do Dawn of the Planet of the Apes fans also like?

Beyond Dawn of the Planet of the Apes itself, the audience over-indexes on Guardians of the Galaxy (film) (14.66×), Jurassic World (11.21×), Google Maps (4.29×), and Micro Center (8.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dawn of the Planet of the Apes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.