Deerfield, Massachusetts Audience in United States

Deerfield, Massachusetts logo

Deerfield, Massachusetts has an estimated audience of 403,578 people in United States. 67.4% are female, 32.6% are male, average age 43.0. Top regions: Illinois, Texas, Florida. Top brand affinities: Alaska, Israel, Justice, Sailor, Elsword.

The average Deerfield, Massachusetts fan in United States is 43.0 years old, more female, and lives primarily in Illinois. The audience is concentrated in Illinois, Texas, Florida. Top brand affinities include Alaska, Israel, Justice, with strongest over-indexing on Alaska (3.96× the country average). Demographically, the Deerfield, Massachusetts audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Quality Awareness, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Deerfield, Massachusetts fans

Demographic split for Deerfield, Massachusetts audience in United States
MetricValue
Female67.4%
Male32.6%
Average age43.0
Estimated audience size403,578

Audience persona

The typical Deerfield, Massachusetts fan in United States is more female, around 43.0 years old, with strong Quality Awareness tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Deerfield, Massachusetts in United States
RegionReachAffinity
Illinois90,9196.76×
Texas58,0771.67×
Florida32,6871.2×
Massachusetts22,7132.86×
New York22,6951.01×
Wisconsin20,5873.39×
California13,3980.3×
Ohio11,9650.96×
Pennsylvania9,1660.67×
New Hampshire8,9405.62×
North Carolina8,0000.66×
New Jersey7,9070.77×
Michigan7,4460.71×
Delaware7,2446.51×
Connecticut5,6841.4×
Georgia5,4970.44×
Tennessee4,7350.58×
Virginia4,6230.47×
Iowa4,5071.36×
Indiana3,8860.53×
Maryland3,5910.52×
Kansas3,5371.11×
Missouri3,2940.51×
Colorado2,8010.44×
South Carolina2,6150.43×
Minnesota2,3980.41×
Mississippi2,2920.69×
Washington1,6750.21×
Kentucky1,5110.3×
Oklahoma1,4750.33×
Alabama1,4630.26×
Arizona1,4040.17×
Maine1,2870.89×
Rhode Island1,2420.97×
Vermont1,2311.74×
Nebraska1,1590.57×
Louisiana1,0070.19×
Oregon9900.21×
Arkansas9320.28×
Utah8590.24×
Washington, District of Columbia7620.63×
Nevada5740.15×
West Virginia5130.27×
South Dakota4890.52×
Hawaii2610.15×
Idaho2530.12×
New Mexico2010.1×
Montana1880.17×
Alaska1480.17×
North Dakota1430.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Deerfield, Massachusetts audience
BrandAffinityCategory
Alaska3.96×Travel & Leisure
Israel2.16×Travel & Leisure
Justice2.93×Politics & Society
Sailor4×Travel & Leisure
Elsword12.48×Games
Rajasthan12.48×Travel & Leisure
Tuscany3.7×Travel & Leisure
Emperor Entertainment Group5.97×Business & Career
Jeep Wagoneer2.51×Cars & Mobility
Urban horticulture1.56×Home & Garden
Home staging2.25×Home & Garden
Food quality5.76×Food & Beverages
Golden Gate11.24×Games
Fairy godmother2.45×Literature
Kento Yamazaki3.54×Movies & TV
UK garage1.71×Music & Radio
Hebe2.04×Home & Garden
Bull Terrier (Miniature)9.83×Pets & Animals
HydraFacial2.44×Beauty & Wellness
Meals on Wheels1.71×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Deerfield, Massachusetts audience
TraitClusterScore
Quality AwarenessPREMIUM1.35
Urban LifestyleOPEN1.26
DIY MentalityTHRILL1.24
Family OrientationCONSERVATISM1.22
Community OrientationOPEN1.16
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Deerfield, Massachusetts
CountryShare
United States89.5%
Italy6.3%
United Kingdom2.9%

See Deerfield, Massachusetts audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Deerfield, Massachusetts have in United States?

Deerfield, Massachusetts has an estimated audience of 403,578 people in United States, concentrated in Illinois and Texas.

What is the gender split and age of Deerfield, Massachusetts fans?

67.4% of Deerfield, Massachusetts fans are female, 32.6% are male, with an average age of 43.0 years.

Which brands do Deerfield, Massachusetts fans like most?

Deerfield, Massachusetts fans show strongest brand affinity for Alaska (3.96×), Israel (2.16×), and Justice (2.93×) over the country average.

Where do Deerfield, Massachusetts fans live in United States?

Deerfield, Massachusetts fans in United States are most concentrated in Illinois (reach 90,919), Texas (reach 58,077), and Florida (reach 32,687). These three regions account for the largest share of the active audience.

What other brands do Deerfield, Massachusetts fans also like?

Beyond Deerfield, Massachusetts itself, the audience over-indexes on Israel (2.16×), Justice (2.93×), Sailor (4×), and Elsword (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Deerfield, Massachusetts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.