Defenceman Audience in United States
Defenceman has an estimated audience of 577,552 people in United States. 22.7% are female, 77.3% are male, average age 39.7. Top brand affinities: Minnesota, Alaska, Nebraska, WESH, nbc chicago.
Top brand affinities include Minnesota, Alaska, Nebraska, with strongest over-indexing on Minnesota (2.02× the country average). Demographically, the Defenceman audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Individualism.
Category: Sports · Type: Topic
Demographics of Defenceman fans
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 39.7 |
| Estimated audience size | 577,552 |
Audience persona
The typical Defenceman fan in United States is more male, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for Minnesota.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 2.02× | Travel & Leisure |
| Alaska | 1.72× | Travel & Leisure |
| Nebraska | 1.82× | Travel & Leisure |
| WESH | 2.96× | Movies & TV |
| nbc chicago | 3.2× | Movies & TV |
| ABC 7 Chicago | 2.41× | Movies & TV |
| Sinaloa | 1.52× | Travel & Leisure |
| Sailor | 1.88× | Travel & Leisure |
| Google Analytics | 1.84× | Internet & Social Media |
| WFTV | 2.01× | Movies & TV |
| Graham Greene | 2.03× | Literature |
| WESH 2 News | 1.51× | Movies & TV |
| Cultural studies | 3.59× | Business & Career |
| WSVN | 2.01× | Movies & TV |
| Better Off Dead (film) | 2.72× | Movies & TV |
| Jonathan Davis | 2.11× | Music & Radio |
| Life of Pi | 1.84× | Movies & TV |
| Grover Cleveland | 1.66× | Politics & Society |
| ABC TV | 1.98× | Movies & TV |
| Laguna (province) | 1.77× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.33 |
| Individualism | JOY | 1.31 |
| DIY Mentality | THRILL | 1.3 |
| Luxury Orientation | PREMIUM | 1.19 |
| Need for Security | CONSERVATISM | 1.18 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.1% |
| Spain | 34.0% |
| Italy | 15.1% |
See Defenceman audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Defenceman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.