Dentifrice Audience in United States

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Dentifrice has an estimated audience of 340,862 people in United States. 64.6% are female, 35.4% are male, average age 40.5. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Eli Lilly, Historic site, Mathcore, WCCO-TV.

The average Dentifrice fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Eli Lilly, Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dentifrice audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Dentifrice fans

Demographic split for Dentifrice audience in United States
MetricValue
Female64.6%
Male35.4%
Average age40.5
Estimated audience size340,862

Audience persona

The typical Dentifrice fan in United States is more female, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dentifrice in United States
RegionReachAffinity
California39,2311.05×
Florida24,4201.06×
Texas23,6070.81×
New York23,5981.24×
Pennsylvania14,0691.23×
Illinois11,3831×
Ohio10,4220.99×
New Jersey10,3891.2×
North Carolina9,4840.92×
Virginia8,7591.05×
Georgia8,5960.82×
Massachusetts8,2701.23×
Michigan7,9440.89×
Washington7,7951.14×
Tennessee7,1801.05×
Indiana6,6821.07×
Arizona6,2120.89×
Maryland5,8351×
Missouri5,3650.98×
Wisconsin4,6760.91×
Kentucky4,6331.08×
Minnesota4,6100.94×
Oregon4,2841.1×
Colorado3,9560.74×
Alabama3,8160.8×
Louisiana3,5870.82×
South Carolina3,2490.63×
Connecticut3,2200.94×
Utah3,0631×
Nevada2,7410.83×
Iowa2,3370.83×
Kansas2,2850.85×
Arkansas2,1510.77×
Oklahoma2,1030.56×
Mississippi1,8440.66×
Nebraska1,6890.99×
West Virginia1,6181.02×
Maine1,3621.12×
Idaho1,3180.77×
Washington, District of Columbia1,2241.19×
New Mexico1,2220.71×
Hawaii1,1750.8×
Montana1,1591.23×
Alaska1,1401.56×
Rhode Island9840.91×
South Dakota9811.24×
Vermont9681.62×
North Dakota9551.36×
New Hampshire9410.7×
Wyoming9241.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dentifrice audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Eli Lilly27.15×Health
Historic site10.07×Arts & Culture
Mathcore17.5×Music & Radio
WCCO-TV14.58×Movies & TV
Google Home11.67×Technology & Electronics
Goop7.64×Internet & Social Media
Governor of Michigan10.09×Politics & Society
Vocal harmony5.43×Music & Radio
Fairy godmother8.86×Literature
The Historian16.48×Literature
headspace9.62×Health
Hibachi7.4×Food & Beverages
Grinch3.76×Movies & TV
Cherish (group)9.98×Music & Radio
Wok5.95×Food & Beverages
Grace Slick7.28×Music & Radio
Hipster7.91×Politics & Society
Elsword13.31×Games
TV Fanatic8.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dentifrice audience
TraitClusterScore
Luxury OrientationPREMIUM1.81
Family OrientationCONSERVATISM1.46
IndulgenceJOY1.35
Healthy LifestyleBALANCE1.34
Price SensitivityPREMIUM1.3
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Dentifrice
CountryShare
United States22.1%
Philippines17.2%
France16.4%

See Dentifrice audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Dentifrice have in United States?

Dentifrice has an estimated audience of 340,862 people in United States, concentrated in California and Florida.

What is the gender split and age of Dentifrice fans?

64.6% of Dentifrice fans are female, 35.4% are male, with an average age of 40.5 years.

Which brands do Dentifrice fans like most?

Dentifrice fans show strongest brand affinity for Keene, New Hampshire (675×), Eli Lilly (27.15×), and Historic site (10.07×) over the country average.

Where do Dentifrice fans live in United States?

Dentifrice fans in United States are most concentrated in California (reach 39,231), Florida (reach 24,420), and Texas (reach 23,607). These three regions account for the largest share of the active audience.

What other brands do Dentifrice fans also like?

Beyond Dentifrice itself, the audience over-indexes on Eli Lilly (27.15×), Historic site (10.07×), Mathcore (17.5×), and WCCO-TV (14.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dentifrice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.