Design thinking Audience in United States

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Design thinking has an estimated audience of 357,177 people in United States. 52.3% are female, 47.7% are male, average age 32.2. Top regions: California, New York, Texas. Top brand affinities: Keene, New Hampshire, Laneige, Mangaka, Nationality, Mathcore.

The average Design thinking fan in United States is 32.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keene, New Hampshire, Laneige, Mangaka, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Design thinking audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Need for Security, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Design thinking fans

Demographic split for Design thinking audience in United States
MetricValue
Female52.3%
Male47.7%
Average age32.2
Estimated audience size357,177

Audience persona

The typical Design thinking fan in United States is balanced, around 32.2 years old, with strong Need for Security tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Design thinking in United States
RegionReachAffinity
California52,6151.34×
New York29,6401.49×
Texas29,2240.95×
Florida21,9530.91×
Massachusetts15,0852.14×
Virginia15,0631.73×
Illinois14,4971.22×
Georgia14,1921.29×
Pennsylvania14,0321.17×
North Carolina12,7361.19×
Michigan11,4411.22×
Ohio10,6100.96×
Washington10,2951.44×
New Jersey10,1001.11×
Maryland8,2841.35×
Colorado8,0471.43×
Indiana7,3601.13×
Arizona6,2890.86×
Minnesota6,2451.22×
Tennessee5,5900.78×
Oregon5,1521.26×
Wisconsin4,8270.9×
Missouri4,7290.82×
Utah3,9871.25×
Connecticut3,7591.05×
Washington, District of Columbia3,7143.46×
South Carolina3,4470.64×
Kentucky2,7770.62×
Alabama2,7660.55×
Louisiana2,4440.53×
Iowa2,3740.81×
Oklahoma2,0350.51×
Arkansas2,0250.69×
Kansas1,9770.7×
New Hampshire1,6571.18×
Nevada1,6500.48×
Idaho1,6190.9×
Hawaii1,5921.04×
Rhode Island1,5791.39×
Nebraska1,3940.78×
Maine1,1070.87×
Mississippi1,0310.35×
West Virginia9020.54×
New Mexico8900.5×
Montana7180.72×
Delaware6800.69×
Vermont6251×
Alaska3860.51×
South Dakota3760.46×
North Dakota2800.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Design thinking audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Laneige20×Beauty & Wellness
Mangaka13.94×Literature
Nationality6.33×Politics & Society
Mathcore17.5×Music & Radio
Product design3.59×Business & Career
Google Home11.65×Technology & Electronics
Jesse Plemons3.99×Movies & TV
Google Photos2.77×Technology & Electronics
Home equity2.09×Home & Garden
The Historian16.48×Literature
UK garage5.59×Music & Radio
Jersey (fabric)20×Fashion & Accessoires
Minnesota1.62×Travel & Leisure
Historic site3.6×Arts & Culture
Natural rubber1.73×Cars & Mobility
Vocal harmony3.7×Music & Radio
Voter registration3.84×Politics & Society
Governor of Michigan5.64×Politics & Society
El Paso County, Colorado9.69×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Design thinking audience
TraitClusterScore
Need for SecurityCONSERVATISM2.62
LGBTQ+ IdentityOPEN2.2
Luxury OrientationPREMIUM1.98
Risk AppetiteTHRILL1.96
Early Adopter MentalityPOWER1.92
Design AffinityPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for Design thinking
CountryShare
Germany17.3%
Japan12.1%
Brazil11.0%

See Design thinking audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Design thinking have in United States?

Design thinking has an estimated audience of 357,177 people in United States, concentrated in California and New York.

What is the gender split and age of Design thinking fans?

52.3% of Design thinking fans are female, 47.7% are male, with an average age of 32.2 years.

Which brands do Design thinking fans like most?

Design thinking fans show strongest brand affinity for Keene, New Hampshire (675×), Laneige (20×), and Mangaka (13.94×) over the country average.

Where do Design thinking fans live in United States?

Design thinking fans in United States are most concentrated in California (reach 52,615), New York (reach 29,640), and Texas (reach 29,224). These three regions account for the largest share of the active audience.

What other brands do Design thinking fans also like?

Beyond Design thinking itself, the audience over-indexes on Laneige (20×), Mangaka (13.94×), Nationality (6.33×), and Mathcore (17.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Design thinking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.