Destino Audience in United States
Destino has an estimated audience of 1,121,465 people in United States. 50.3% are female, 49.7% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, Panama, Combat sport, Spinal muscular atrophy, Sears.
The average Destino fan in United States is 35.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, Panama, Combat sport, with strongest over-indexing on Minnesota (3.53× the country average). Demographically, the Destino audience skews balanced with an average age of 35.2, and over-indexes on personality traits such as Need for Security, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Destino fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 35.2 |
| Estimated audience size | 1,121,465 |
Audience persona
The typical Destino fan in United States is balanced, around 35.2 years old, with strong Need for Security tendencies and a notable affinity for Minnesota.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 190,431 | 1.54× |
| Texas | 146,649 | 1.52× |
| Florida | 139,159 | 1.83× |
| New York | 78,392 | 1.25× |
| Illinois | 61,506 | 1.65× |
| New Jersey | 35,472 | 1.24× |
| Georgia | 34,673 | 1× |
| Pennsylvania | 28,747 | 0.76× |
| North Carolina | 28,020 | 0.83× |
| Massachusetts | 27,186 | 1.23× |
| Virginia | 26,449 | 0.97× |
| Arizona | 21,325 | 0.93× |
| Maryland | 21,105 | 1.09× |
| Ohio | 20,633 | 0.6× |
| Washington | 20,038 | 0.89× |
| Colorado | 17,204 | 0.97× |
| Washington, District of Columbia | 16,825 | 4.99× |
| Indiana | 15,623 | 0.76× |
| Michigan | 15,614 | 0.53× |
| Tennessee | 14,999 | 0.67× |
| Oregon | 14,017 | 1.09× |
| Minnesota | 12,180 | 0.76× |
| Utah | 12,114 | 1.21× |
| South Carolina | 11,923 | 0.71× |
| Connecticut | 11,410 | 1.01× |
| Nevada | 10,941 | 1.01× |
| Louisiana | 10,831 | 0.75× |
| Wisconsin | 10,679 | 0.63× |
| Kentucky | 9,924 | 0.71× |
| Missouri | 9,704 | 0.54× |
| Alabama | 8,843 | 0.56× |
| Idaho | 8,714 | 1.55× |
| Oklahoma | 7,274 | 0.58× |
| Kansas | 6,797 | 0.77× |
| Arkansas | 6,148 | 0.67× |
| New Mexico | 5,290 | 0.94× |
| Iowa | 4,859 | 0.53× |
| Nebraska | 4,830 | 0.86× |
| Mississippi | 4,823 | 0.52× |
| Rhode Island | 3,364 | 0.94× |
| Hawaii | 3,330 | 0.69× |
| West Virginia | 3,240 | 0.62× |
| Alaska | 3,099 | 1.29× |
| New Hampshire | 2,873 | 0.65× |
| Montana | 2,809 | 0.9× |
| South Dakota | 2,559 | 0.99× |
| North Dakota | 2,492 | 1.08× |
| Wyoming | 2,411 | 1.45× |
| Delaware | 2,410 | 0.78× |
| Maine | 2,370 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Minnesota | 3.53× | Travel & Leisure |
| Panama | 4.25× | Travel & Leisure |
| Combat sport | 1.51× | Sports |
| Spinal muscular atrophy | 5.43× | Health |
| Sears | 2.29× | Shopping |
| Isabela (province) | 7.39× | |
| JTV (Indonesia) | 2.4× | |
| iZombie | 6.24× | Movies & TV |
| Penn & Teller | 3.41× | Movies & TV |
| MK | 1.52× | Music & Radio |
| Mad About You | 4.38× | Movies & TV |
| Warning sign | 3.93× | Cars & Mobility |
| Cultural studies | 3.91× | Business & Career |
| Lebanese cuisine | 2.44× | Food & Beverages |
| Waterford | 2.77× | Travel & Leisure |
| Dental hygienist | 2.05× | Health |
| Italian Market, Philadelphia | 4.15× | |
| Mackenzie Foy | 2.29× | Fashion & Accessoires |
| REO Speedwagon | 2.16× | Music & Radio |
| Liberace | 2.15× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.14 |
| Urban Lifestyle | OPEN | 1.05 |
| Travelling | THRILL | 1.04 |
| Extroversion | THRILL | 0.98 |
| Price Sensitivity | PREMIUM | 0.98 |
| Spirituality | BALANCE | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.7% |
| Mexico | 20.3% |
| Spain | 12.0% |
See Destino audiences in other countries
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Frequently asked questions
How many fans does Destino have in United States?
Destino has an estimated audience of 1,121,465 people in United States, concentrated in California and Texas.
What is the gender split and age of Destino fans?
50.3% of Destino fans are female, 49.7% are male, with an average age of 35.2 years.
Which brands do Destino fans like most?
Destino fans show strongest brand affinity for Minnesota (3.53×), Panama (4.25×), and Combat sport (1.51×) over the country average.
Where do Destino fans live in United States?
Destino fans in United States are most concentrated in California (reach 190,431), Texas (reach 146,649), and Florida (reach 139,159). These three regions account for the largest share of the active audience.
What other brands do Destino fans also like?
Beyond Destino itself, the audience over-indexes on Panama (4.25×), Combat sport (1.51×), Spinal muscular atrophy (5.43×), and Sears (2.29×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Destino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.