Detroit Zoo Audience in United States

Detroit Zoo logo

Detroit Zoo has an estimated audience of 338,953 people in United States. 74.4% are female, 25.6% are male, average age 41.9. Top regions: Michigan, Ohio, Indiana. Top brand affinities: Laguna (province), JTV (Indonesia), Kodiak, Alaska, Elsword, Urban Outfitters.

The average Detroit Zoo fan in United States is 41.9 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Indiana. Top brand affinities include Laguna (province), JTV (Indonesia), Kodiak, Alaska, with strongest over-indexing on Laguna (province) (23.08× the country average). Demographically, the Detroit Zoo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

Demographics of Detroit Zoo fans

Demographic split for Detroit Zoo audience in United States
MetricValue
Female74.4%
Male25.6%
Average age41.9
Estimated audience size338,953

Audience persona

The typical Detroit Zoo fan in United States is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Laguna (province).

Top regions in United States

Top regions ranked by reach for Detroit Zoo in United States
RegionReachAffinity
Michigan254,21542.6×
Ohio12,2831.18×
Indiana6,5021.05×
Illinois3,8410.34×
Florida3,4550.15×
New York2,6680.14×
California2,5160.07×
Texas2,3870.08×
Pennsylvania1,7800.16×
Virginia1,4020.17×
North Carolina1,3960.14×
Tennessee1,3300.2×
Georgia1,2690.12×
Kentucky1,2190.29×
Wisconsin1,0880.21×
Washington7030.1×
South Carolina7010.14×
Arizona6960.1×
Massachusetts6790.1×
Maryland6620.11×
Minnesota6540.13×
New Jersey6390.07×
Missouri6330.12×
Colorado5790.11×
Iowa4350.16×
Alabama4330.09×
West Virginia3720.24×
Nevada3410.1×
Louisiana3370.08×
Oregon3200.08×
Oklahoma3180.08×
Kansas3040.11×
Connecticut2910.09×
Hawaii2860.2×
Mississippi2350.08×
Utah2160.07×
Arkansas2150.08×
Maine1930.16×
Nebraska1870.11×
New Hampshire1650.12×
New Mexico1560.09×
Washington, District of Columbia1390.14×
Montana1270.13×
Idaho1200.07×
Rhode Island1160.11×
Alaska1130.16×
North Dakota1040.15×
Vermont800.13×
South Dakota740.09×
Delaware690.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Detroit Zoo audience
BrandAffinityCategory
Laguna (province)23.08×
JTV (Indonesia)11.23×
Kodiak, Alaska13.37×Travel & Leisure
Elsword16.37×Games
Urban Outfitters1.56×Shopping
Israel1.77×Travel & Leisure
Historic site3.37×Arts & Culture
Voter registration3.67×Politics & Society
Kasik9.2×Travel & Leisure
Nebraska2.05×Travel & Leisure
Pro-Ject2.86×Music & Radio
Home staging3.63×Home & Garden
Rajasthan9.94×Travel & Leisure
Justice1.68×Politics & Society
Jeep Wagoneer3.31×Cars & Mobility
Austin Kayak14.32×Shopping
Sinaloa1.82×Travel & Leisure
Life of Pi4.67×Movies & TV
Kappa Sigma7.04×Business & Career
Nebraska Cornhuskers football1.72×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Detroit Zoo audience
TraitClusterScore
Community OrientationOPEN1.66
ExtroversionTHRILL1.39
PatriotismCONSERVATISM1.38
Family OrientationCONSERVATISM1.33
IndividualismJOY1.21
CreativityOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Detroit Zoo
CountryShare
United States85.1%
Canada9.3%
United Kingdom3.6%

See Detroit Zoo audiences in other countries

More Zoo audiences in United States

Frequently asked questions

How many fans does Detroit Zoo have in United States?

Detroit Zoo has an estimated audience of 338,953 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of Detroit Zoo fans?

74.4% of Detroit Zoo fans are female, 25.6% are male, with an average age of 41.9 years.

Which brands do Detroit Zoo fans like most?

Detroit Zoo fans show strongest brand affinity for Laguna (province) (23.08×), JTV (Indonesia) (11.23×), and Kodiak, Alaska (13.37×) over the country average.

Where do Detroit Zoo fans live in United States?

Detroit Zoo fans in United States are most concentrated in Michigan (reach 254,215), Ohio (reach 12,283), and Indiana (reach 6,502). These three regions account for the largest share of the active audience.

What other brands do Detroit Zoo fans also like?

Beyond Detroit Zoo itself, the audience over-indexes on JTV (Indonesia) (11.23×), Kodiak, Alaska (13.37×), Elsword (16.37×), and Urban Outfitters (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.