Rascasse Audience Intelligence

Detroit Zoo Audience in United States

A data profile of the people who buy, follow and care about Detroit Zoo in United States — modelled from more than twelve digital signal sources. Detroit Zoo has an estimated audience of 338,953 people in United States.

#25among Zoo in United States#5209among POI in United States#3749in Travel & Leisure

The average Detroit Zoo fan in United States is 41.9 years old, more female, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, Indiana.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Michigan Lottery, with strongest over-indexing on Detroit Tigers (14.2× the country average).

Demographically, the Detroit Zoo audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Detroit Zoo fan in United States is more female, around 41.9 years old, with strong Patriotism tendencies and a notable affinity for Detroit Tigers.

Category: Travel & Leisure · Type: POI · Subtype: Zoo

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Detroit Zoo profile in United States.

Audience size
339K
in United States
Gender
74.4%♀
25.6% male
Age
41.9
average years
Country rank
#45379
POI in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Detroit Zoo fans

74.4% are female, 25.6% are male, average age 41.9.

Fig. 02

Gender split

74.4%
Female
25.6%
Male
Demographic split for Detroit Zoo audience in United States
MetricValue
Female74.4%
Male25.6%
Average age41.9
Estimated audience size338,953
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Detroit Zoo audience in United States
Age bracketShare%
16-1912%
20-2919%
30-3921%
40-4922%
50+25%
Fig. 04

Worldwide distribution

84.9%

of the worldwide Detroit Zoo audience comes from United States.

Worldwide audience distribution share by country for Detroit Zoo
CountryShare
United States84.9%
Canada9.5%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Detroit Zoo audience in United States is strongest.

Fig. 05

Top regions by affinity

Detroit Zoo fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~300K44.12×
02Ohio~10K0.94×
03Indiana~5K0.83×
04South Dakota<1K0.79×
05Delaware<1K0.75×
06Alaska<1K0.75×
07North Dakota<1K0.74×
08Vermont<1K0.73×
09Montana<1K0.72×
10Idaho~1K0.70×
11Rhode Island<1K0.70×
12New Mexico~1K0.64×
13New Hampshire<1K0.61×
14Mississippi~2K0.60×
15Nebraska~1K0.60×
16Arkansas~2K0.59×
17Maine<1K0.59×
18Hawaii<1K0.56×
19West Virginia<1K0.55×
20Washington, District of Columbia<1K0.55×
21Utah~2K0.52×
22Louisiana~2K0.51×
23Oklahoma~2K0.51×
24Kansas~1K0.51×
25Oregon~2K0.46×
26Nevada~1K0.45×
27Connecticut~2K0.44×
28Iowa~1K0.44×
29Alabama~2K0.43×
30Kentucky~2K0.39×
31South Carolina~2K0.35×
32Missouri~2K0.34×
33Wisconsin~2K0.33×
34Illinois~4K0.32×
35Maryland~2K0.32×
36Colorado~2K0.32×
37Minnesota~2K0.32×
38Arizona~2K0.30×
39Tennessee~2K0.30×
40Washington~2K0.29×
41New Jersey~2K0.28×
42Massachusetts~2K0.28×
43Virginia~2K0.26×
44Georgia~2K0.24×
45North Carolina~2K0.24×
46Pennsylvania~3K0.23×
47Florida~4K0.19×
48New York~3K0.18×
49Texas~4K0.15×
50California~5K0.13×
Fig. 06

Affinity by region

Affinity by region — Detroit Zoo, United States
0.13×1.00×44.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Detroit Zoo audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Detroit Zoo audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports23.34×
02Josh DuhamelFashion & Accessoires20.00×
03Erin AndrewsSports20.00×
04Zoey 101Movies & TV20.00×
05Rosie O'DonnellMovies & TV16.14×
06Jenny SlateMovies & TV15.06×
07Isla FisherMovies & TV14.77×
08Detroit TigersSports14.20×
09Billy CrystalMovies & TV14.10×
10Michigan State UniversityBusiness & Career13.85×
11Norm MacdonaldMovies & TV13.81×
12Michigan LotteryGames12.61×
13BoratMovies & TV12.48×
14John CusackMovies & TV11.26×
15Detroit PistonsSports8.88×
16Dominican RepublicTravel & Leisure7.79×
17Florida LotteryGames7.56×
18Tim HortonSports5.18×
19Detroit LionsSports4.28×
20Dollar TreeShopping2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Detroit Zoo audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Detroit Zoo audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.10×
Community OrientationOPEN2.04×
IndividualismJOY1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Detroit Zoo audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.73×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Detroit Zoo have in United States?

Detroit Zoo has an estimated audience of 338,953 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of Detroit Zoo fans?

74.4% of Detroit Zoo fans are female, 25.6% are male, with an average age of 41.9 years.

03

Which brands do Detroit Zoo fans like most?

Detroit Zoo fans show strongest brand affinity for Detroit Tigers (14.2×), Detroit Red Wings (23.34×), and Michigan Lottery (12.61×) over the country average.

04

Where do Detroit Zoo fans live in United States?

Detroit Zoo fans in United States are most concentrated in Michigan (reach ~300K), Ohio (reach ~10K), and Indiana (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Detroit Zoo fans also like?

Beyond Detroit Zoo itself, the audience over-indexes on Detroit Red Wings (23.34×), Michigan Lottery (12.61×), Detroit Pistons (8.88×), and Josh Duhamel (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Zoo audiences in United States

See Detroit Zoo audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Detroit Zoo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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