Dilly Dally Audience in United States
Dilly Dally has an estimated audience of 313,094 people in United States. 50.6% are female, 49.4% are male, average age 34.5. Top brand affinities: Kappa Sigma, Product design, Steampunk, Collectable, JDSU.
Top brand affinities include Kappa Sigma, Product design, Steampunk, with strongest over-indexing on Kappa Sigma (30.09× the country average). Demographically, the Dilly Dally audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Dilly Dally fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 34.5 |
| Estimated audience size | 313,094 |
Audience persona
The typical Dilly Dally fan in United States is balanced, around 34.5 years old, with strong Pet Ownership tendencies and a notable affinity for Kappa Sigma.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kappa Sigma | 30.09× | Business & Career |
| Product design | 2.5× | Business & Career |
| Steampunk | 5.59× | Fashion & Accessoires |
| Collectable | 1.77× | Kids & Family |
| JDSU | 2.62× | Business & Career |
| 3D printing | 2.15× | Technology & Electronics |
| Staycation | 2.75× | Home & Garden |
| Nebraska Cornhuskers football | 2.96× | Sports |
| Hibachi | 6.2× | Food & Beverages |
| Home staging | 3.12× | Home & Garden |
| Cam Ward | 2.24× | Sports |
| Google Home | 3.76× | Technology & Electronics |
| Jesse Plemons | 1.96× | Movies & TV |
| Vocal harmony | 2.56× | Music & Radio |
| Jaws | 3.06× | Movies & TV |
| Charlamagne Tha God | 5.11× | Movies & TV |
| edureka | 18.82× | Business & Career |
| Noodle (Gorillaz) | 1.8× | Music & Radio |
| Grinch | 1.94× | Movies & TV |
| N1 road (South Africa) | 1.87× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.47 |
| Early Adopter Mentality | POWER | 1.34 |
| Individualism | JOY | 1.18 |
| Urban Lifestyle | OPEN | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| DIY Mentality | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 43.1% |
| United States | 35.6% |
| Canada | 6.4% |
See Dilly Dally audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dilly Dally. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.