Rascasse Audience Intelligence

Disney Aulani Target Market in United States

A data profile of the people who buy, follow and care about Disney Aulani in United States — modelled from more than twelve digital signal sources. Disney Aulani has an estimated audience of 467,621 people in United States.

#99among Hotel in United States#3916among Brand in United States#3079in Travel & Leisure

The average Disney Aulani fan in United States is 45.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Hawaii, Florida.

Top brand affinities include Josh Duhamel, Seth Green, Sophia Bush, with strongest over-indexing on Josh Duhamel (20× the country average).

Demographically, the Disney Aulani audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Disney Aulani fan in United States is more female, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Josh Duhamel.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Disney Aulani profile in United States.

Audience size
468K
in United States
Gender
62.6%♀
37.4% male
Age
45.0
average years
Country rank
#38093
Brand in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Disney Aulani

62.6% are female, 37.4% are male, average age 45.0.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Disney Aulani audience in United States
MetricValue
Female62.6%
Male37.4%
Average age45.0
Estimated audience size467,621
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the Disney Aulani audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3918%
40-4921%
50+37%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Disney Aulani audience comes from United States.

Worldwide audience distribution share by country for Disney Aulani
CountryShare
United States84.5%
Japan4.6%
Canada4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Disney Aulani audience in United States is strongest.

Fig. 05

Top regions by affinity

Disney Aulani customers by region in United States
#RegionReachAffinity×
01Hawaii~50K22.66×
02California~80K1.47×
03Utah~6K1.45×
04Washington~10K1.22×
05Alaska~1K1.21×
06Nevada~5K1.08×
07Idaho~2K0.96×
08Oregon~5K0.95×
09Florida~30K0.87×
10Montana~1K0.84×
11Vermont<1K0.84×
12North Dakota<1K0.83×
13Arizona~8K0.82×
14South Dakota<1K0.81×
15New Mexico~2K0.76×
16Delaware~1K0.75×
17Rhode Island~1K0.74×
18West Virginia~2K0.73×
19New Hampshire~1K0.72×
20Maine~1K0.72×
21Nebraska~2K0.70×
22Washington, District of Columbia~1K0.70×
23Colorado~5K0.68×
24Mississippi~3K0.66×
25Arkansas~3K0.65×
26Iowa~3K0.64×
27Kentucky~4K0.63×
28Oklahoma~3K0.63×
29Kansas~2K0.62×
30Louisiana~4K0.61×
31Connecticut~3K0.58×
32Indiana~5K0.57×
33Wisconsin~4K0.57×
34Alabama~4K0.57×
35Tennessee~5K0.55×
36Missouri~4K0.55×
37Minnesota~4K0.55×
38Illinois~9K0.54×
39South Carolina~4K0.53×
40New Jersey~6K0.52×
41Ohio~7K0.48×
42Michigan~6K0.48×
43Massachusetts~5K0.48×
44Maryland~4K0.48×
45Texas~20K0.47×
46Pennsylvania~8K0.47×
47Georgia~7K0.45×
48North Carolina~7K0.45×
49Virginia~5K0.45×
50New York~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Disney Aulani, United States
0.39×1.00×22.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Disney Aulani audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Disney Aulani audience
#·InterestCategoryAffinity×
01Josh DuhamelFashion & Accessoires20.00×
02Seth GreenMovies & TV20.00×
03Erin AndrewsSports20.00×
04Burial (musician)Music & Radio20.00×
05Sophia BushMovies & TV18.67×
06Rose McGowanMovies & TV16.36×
07Disneyland ParisTravel & Leisure11.18×
08Peter ThielBusiness & Career8.94×
09Mariska HargitayMovies & TV8.80×
10Jennifer Love HewittMovies & TV8.14×
11Hawaiian AirlinesTravel & Leisure8.07×
12Stitch!Movies & TV7.22×
13QVCMovies & TV5.87×
14FedExBusiness & Career3.32×
15Discount storesShopping3.21×
16Mortgage loansBusiness & Career2.80×
17Shopping mallsShopping2.80×
18AirbnbTravel & Leisure2.63×
19IKEAHome & Garden2.47×
20PinterestInternet & Social Media2.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Disney Aulani audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Disney Aulani audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
Quality AwarenessPREMIUM1.83×
Price SensitivityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Disney Aulani audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.80×
TraditionCONSERVATISM0.84×
Risk AppetiteTHRILL0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Disney Aulani's target market in United States?

Disney Aulani's target market in United States covers an estimated 467,621 people, concentrated in California and Hawaii.

02

What is the gender split and age of Disney Aulani customers?

62.6% of the Disney Aulani audience are female, 37.4% are male, with an average age of 45.0 years.

03

Which brands do Disney Aulani fans like most?

Disney Aulani fans show strongest brand affinity for Josh Duhamel (20×), Seth Green (20×), and Sophia Bush (18.67×) over the country average.

04

Where do Disney Aulani fans live in United States?

Disney Aulani fans in United States are most concentrated in California (reach ~80K), Hawaii (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Disney Aulani fans also like?

Beyond Disney Aulani itself, the audience over-indexes on Seth Green (20×), Sophia Bush (18.67×), Disneyland Paris (11.18×), and Erin Andrews (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in United States

See Disney Aulani audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney Aulani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →