Disney Aulani Audience in United States
Disney Aulani has an estimated audience of 495,712 people in United States. 62.6% are female, 37.4% are male, average age 45.0. Top brand affinities: Historic site, Halsey, Oregon, Home staging, Justice, Home equity.
Top brand affinities include Historic site, Halsey, Oregon, Home staging, with strongest over-indexing on Historic site (5.81× the country average). Demographically, the Disney Aulani audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, DIY Mentality.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Disney Aulani fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.0 |
| Estimated audience size | 495,712 |
Audience persona
The typical Disney Aulani fan in United States is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Historic site.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 5.81× | Arts & Culture |
| Halsey, Oregon | 9.75× | Travel & Leisure |
| Home staging | 5.5× | Home & Garden |
| Justice | 2.57× | Politics & Society |
| Home equity | 1.63× | Home & Garden |
| Saving | 2.29× | Business & Career |
| Urban horticulture | 2.58× | Home & Garden |
| Cam Ward | 2.58× | Sports |
| Grinch | 2.67× | Movies & TV |
| Kansas | 1.71× | Travel & Leisure |
| Mothercare | 2.13× | Kids & Family |
| JDSU | 1.87× | Business & Career |
| Nebraska Cornhuskers football | 2.15× | Sports |
| Public speaking | 2.21× | Politics & Society |
| Electrolyte | 2.63× | Health |
| Mortgage insurance | 2.25× | Business & Career |
| Voter registration | 2.28× | Politics & Society |
| Jaws | 2.6× | Movies & TV |
| Cachorro | 2.59× | Pets & Animals |
| Noodle (Gorillaz) | 1.64× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.51 |
| DIY Mentality | THRILL | 1.46 |
| Luxury Orientation | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.37 |
| Community Orientation | OPEN | 1.32 |
| Quality Awareness | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.2% |
| Japan | 4.4% |
| Canada | 2.8% |
See Disney Aulani audiences in other countries
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for Disney Aulani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.