Disney Aulani Audience in United States
Disney Aulani has an estimated audience of 495,712 people in United States. 62.6% are female, 37.4% are male, average age 45.0. Top brand affinities: Disneyland Paris, Josh Duhamel, Stitch!, Christina Hendricks, Planet Fitness.
Top brand affinities include Disneyland Paris, Josh Duhamel, Stitch!, with strongest over-indexing on Disneyland Paris (19.32× the country average). Demographically, the Disney Aulani audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Travelling, DIY Mentality.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Disney Aulani fans
| Metric | Value |
|---|---|
| Female | 62.6% |
| Male | 37.4% |
| Average age | 45.0 |
| Estimated audience size | 495,712 |
Audience persona
The typical Disney Aulani fan in United States is more female, around 45.0 years old, with strong Travelling tendencies and a notable affinity for Disneyland Paris.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Disneyland Paris | 19.32× | Travel & Leisure |
| Josh Duhamel | 20× | Fashion & Accessoires |
| Stitch! | 13.19× | Movies & TV |
| Christina Hendricks | 20× | Movies & TV |
| Planet Fitness | 4.43× | Sports |
| Sophia Bush | 20× | Movies & TV |
| Aaron Paul | 20× | Movies & TV |
| Jennifer Love Hewitt | 11.62× | Movies & TV |
| Seth Green | 19.03× | Movies & TV |
| Hawaiian Airlines | 10.56× | Travel & Leisure |
| Ian Somerhalder | 14.6× | Movies & TV |
| Rose McGowan | 16.87× | Movies & TV |
| Lavazza | 20.26× | Food & Beverages |
| Ben Stiller | 9.83× | Movies & TV |
| Michael Keaton | 12.41× | Movies & TV |
| Burial (musician) | 20× | Music & Radio |
| Mariska Hargitay | 8.55× | Movies & TV |
| Grammarly | 10.94× | Business & Career |
| Alyssa Milano | 10.72× | Movies & TV |
| Do it yourself (DIY) | 2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.51 |
| DIY Mentality | THRILL | 1.46 |
| Luxury Orientation | PREMIUM | 1.43 |
| Design Affinity | PREMIUM | 1.37 |
| Community Orientation | OPEN | 1.32 |
| Quality Awareness | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 86.2% |
| Japan | 4.4% |
| Canada | 2.8% |
See Disney Aulani audiences in other countries
More Hotel audiences in United States
- Hilton Worldwide (14,731,782)
- Marriott Hotels & Resorts (12,130,935)
- Hyatt (6,208,982)
- Holiday Inn (5,971,636)
- Hampton Inn (4,795,510)
How to read this data
Audience size is the estimated number of people in United States who actively search for Disney Aulani. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.