Disney XD Audience in United States

Disney XD logo

Disney XD has an estimated audience of 1,952,518 people in United States. 64.6% are female, 35.4% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Combat sport, Elsword, Dog breed, Huddle (software), Product design.

The average Disney XD fan in United States is 37.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Combat sport, Elsword, Dog breed, with strongest over-indexing on Combat sport (4.06× the country average). Demographically, the Disney XD audience skews more female with an average age of 37.1, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: TV Channel

Demographics of Disney XD fans

Demographic split for Disney XD audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.1
Estimated audience size1,952,518

Audience persona

The typical Disney XD fan in United States is more female, around 37.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for Disney XD in United States
RegionReachAffinity
California246,9971.15×
Texas231,8361.38×
Florida160,5681.21×
New York141,6811.3×
Georgia92,4841.54×
Illinois75,3961.16×
North Carolina67,1281.14×
Pennsylvania62,4540.95×
New Jersey57,9991.17×
Alabama57,9032.12×
Ohio56,2610.94×
Virginia53,4271.12×
Arizona50,4781.27×
Oklahoma49,7832.3×
Michigan48,5290.95×
Kentucky45,6001.86×
Maryland43,0501.28×
Tennessee41,3011.05×
Massachusetts38,5211×
Indiana38,3971.08×
Louisiana36,8421.46×
South Carolina33,1351.13×
Washington31,1670.8×
Missouri29,4970.94×
Arkansas22,4161.39×
Wisconsin21,9030.75×
Minnesota21,5780.77×
Colorado21,2270.69×
Connecticut20,3031.04×
Mississippi20,2791.26×
Nevada18,3920.97×
Oregon17,6440.79×
Iowa13,9240.87×
Utah13,2130.76×
Kansas12,5030.81×
West Virginia7,9030.87×
Nebraska7,7710.79×
Hawaii7,0230.84×
New Mexico6,8650.7×
Idaho5,7210.58×
Washington, District of Columbia5,0810.87×
Rhode Island4,9980.8×
Delaware4,6460.86×
New Hampshire4,5350.59×
Maine4,1470.59×
Alaska3,9620.95×
South Dakota2,8510.63×
Montana2,0720.38×
North Dakota1,9090.48×
Vermont1,3780.4×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Disney XD audience
BrandAffinityCategory
Combat sport4.06×Sports
Elsword32.07×Games
Dog breed2.21×Pets & Animals
Huddle (software)15.74×Technology & Electronics
Product design2.64×Business & Career
Home construction1.72×Home & Garden
Hampton University12.49×Business & Career
Tezz7.29×Movies & TV
Bank account2.44×Business & Career
UK garage5.2×Music & Radio
Arnold Palmer5.6×Sports
Goop4.82×Internet & Social Media
Google Photos2.01×Technology & Electronics
Home staging4.15×Home & Garden
Grinch3.13×Movies & TV
Natural rubber1.6×Cars & Mobility
Nationality1.59×Politics & Society
Justice2.03×Politics & Society
3D printing1.77×Technology & Electronics
Racing1.8×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Disney XD audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.24
Early Adopter MentalityPOWER1.8
ExtroversionTHRILL1.77
Risk AppetiteTHRILL1.38
TraditionCONSERVATISM1.35
Urban LifestyleOPEN1.32

Worldwide distribution

Worldwide audience distribution share by country for Disney XD
CountryShare
United States48.6%
Brazil8.3%
Japan5.0%

See Disney XD audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Disney XD have in United States?

Disney XD has an estimated audience of 1,952,518 people in United States, concentrated in California and Texas.

What is the gender split and age of Disney XD fans?

64.6% of Disney XD fans are female, 35.4% are male, with an average age of 37.1 years.

Which brands do Disney XD fans like most?

Disney XD fans show strongest brand affinity for Combat sport (4.06×), Elsword (32.07×), and Dog breed (2.21×) over the country average.

Where do Disney XD fans live in United States?

Disney XD fans in United States are most concentrated in California (reach 246,997), Texas (reach 231,836), and Florida (reach 160,568). These three regions account for the largest share of the active audience.

What other brands do Disney XD fans also like?

Beyond Disney XD itself, the audience over-indexes on Elsword (32.07×), Dog breed (2.21×), Huddle (software) (15.74×), and Product design (2.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Disney XD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.