Domestic worker Audience in United States

Domestic worker logo

Domestic worker has an estimated audience of 1,530,003 people in United States. 54.7% are female, 45.3% are male, average age 43.2. Top regions: California, New York, Texas. Top brand affinities: Nationality, Jingoism, Sinaloa, Layne Staley, Janitor.

The average Domestic worker fan in United States is 43.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Nationality, Jingoism, Sinaloa, with strongest over-indexing on Nationality (2.18× the country average). Demographically, the Domestic worker audience skews balanced with an average age of 43.2, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Domestic worker fans

Demographic split for Domestic worker audience in United States
MetricValue
Female54.7%
Male45.3%
Average age43.2
Estimated audience size1,530,003

Audience persona

The typical Domestic worker fan in United States is balanced, around 43.2 years old, with strong Family Orientation tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Domestic worker in United States
RegionReachAffinity
California252,8471.5×
New York137,0791.6×
Texas117,8750.9×
Florida97,1880.94×
Illinois55,5971.09×
Georgia52,2591.11×
Pennsylvania50,4470.98×
New Jersey48,6831.25×
Virginia42,9921.15×
North Carolina42,0150.91×
Massachusetts36,9311.23×
Maryland35,2451.34×
Michigan34,0520.85×
Ohio33,2100.7×
Washington31,5091.03×
Tennessee25,2090.82×
Arizona23,1180.74×
Indiana22,9510.82×
Louisiana22,5741.14×
Wisconsin22,0330.96×
South Carolina19,8750.86×
Missouri19,7960.8×
Connecticut19,3871.26×
Colorado18,4000.76×
Alabama18,2890.86×
Minnesota16,7470.76×
Kentucky15,2760.8×
Oregon13,7950.79×
Nevada13,0420.88×
Oklahoma12,6630.75×
Mississippi11,7540.93×
Washington, District of Columbia10,3842.26×
Arkansas10,0250.8×
Iowa9,8700.78×
Utah8,2280.6×
Kansas7,8870.65×
Hawaii7,5331.15×
Nebraska6,2630.82×
New Mexico5,6080.73×
West Virginia5,4340.76×
Maine4,9380.9×
Idaho4,6600.61×
Alaska4,6481.42×
New Hampshire4,4770.74×
Rhode Island4,3240.89×
Montana4,0520.95×
South Dakota3,9991.13×
Vermont3,9491.47×
North Dakota3,8941.24×
Delaware3,8720.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Domestic worker audience
BrandAffinityCategory
Nationality2.18×Politics & Society
Jingoism1.57×Politics & Society
Sinaloa1.54×Travel & Leisure
Layne Staley2.37×Music & Radio
Janitor2.35×Home & Garden
San Pellegrino2.6×Food & Beverages
Enrique Hernández (baseball)4.66×Sports
19 Kids and Counting1.67×Movies & TV
CAC 401.56×Business & Career
Geothermal heating2.69×Home & Garden
Buying and Selling Real Estate2.05×Home & Garden
Grey Eagle, Minnesota11.76×Travel & Leisure
Erie County, New York2.32×Travel & Leisure
Buying a House1.62×Home & Garden
Certified diabetes educator3.03×Business & Career
New Era (Namibia)1.8×News
Brunello Cucinelli1.68×Fashion & Accessoires
Parma2.63×Travel & Leisure
Penn & Teller1.78×Movies & TV
War on Terror1.56×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Domestic worker audience
TraitClusterScore
Family OrientationCONSERVATISM1.78
Career OrientationPOWER1.76
PatriotismCONSERVATISM1.71
DIY MentalityTHRILL1.7
SpiritualityBALANCE1.68
TravellingTHRILL1.62

Worldwide distribution

Worldwide audience distribution share by country for Domestic worker
CountryShare
United States24.8%
Japan9.4%
Italy9.2%

See Domestic worker audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Domestic worker have in United States?

Domestic worker has an estimated audience of 1,530,003 people in United States, concentrated in California and New York.

What is the gender split and age of Domestic worker fans?

54.7% of Domestic worker fans are female, 45.3% are male, with an average age of 43.2 years.

Which brands do Domestic worker fans like most?

Domestic worker fans show strongest brand affinity for Nationality (2.18×), Jingoism (1.57×), and Sinaloa (1.54×) over the country average.

Where do Domestic worker fans live in United States?

Domestic worker fans in United States are most concentrated in California (reach 252,847), New York (reach 137,079), and Texas (reach 117,875). These three regions account for the largest share of the active audience.

What other brands do Domestic worker fans also like?

Beyond Domestic worker itself, the audience over-indexes on Jingoism (1.57×), Sinaloa (1.54×), Layne Staley (2.37×), and Janitor (2.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Domestic worker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.