Dovetail joint Audience in United States
Dovetail joint has an estimated audience of 346,546 people in United States. 39.3% are female, 60.7% are male, average age 41.4. Top regions: California, Washington, Texas. Top brand affinities: Israel, Governor of Michigan, Hipster, Vocal harmony, Wok.
The average Dovetail joint fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Washington, Texas. Top brand affinities include Israel, Governor of Michigan, Hipster, with strongest over-indexing on Israel (2.34× the country average). Demographically, the Dovetail joint audience skews more male with an average age of 41.4, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Dovetail joint fans
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 41.4 |
| Estimated audience size | 346,546 |
Audience persona
The typical Dovetail joint fan in United States is more male, around 41.4 years old, with strong DIY Mentality tendencies and a notable affinity for Israel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 33,406 | 0.88× |
| Washington | 23,014 | 3.31× |
| Texas | 22,257 | 0.75× |
| Florida | 15,703 | 0.67× |
| New York | 15,428 | 0.8× |
| Pennsylvania | 11,329 | 0.97× |
| Illinois | 10,070 | 0.87× |
| North Carolina | 9,739 | 0.93× |
| Ohio | 9,679 | 0.91× |
| Michigan | 9,455 | 1.04× |
| Georgia | 9,179 | 0.86× |
| Virginia | 8,145 | 0.96× |
| Massachusetts | 6,889 | 1.01× |
| Tennessee | 6,873 | 0.99× |
| Indiana | 6,410 | 1.01× |
| Colorado | 6,312 | 1.16× |
| New Jersey | 6,300 | 0.71× |
| Missouri | 6,040 | 1.08× |
| Wisconsin | 5,758 | 1.1× |
| Minnesota | 5,715 | 1.15× |
| Oregon | 5,628 | 1.42× |
| Arizona | 5,546 | 0.78× |
| Maryland | 4,837 | 0.81× |
| Utah | 4,745 | 1.53× |
| Alabama | 4,032 | 0.83× |
| South Carolina | 3,947 | 0.76× |
| Kentucky | 3,897 | 0.9× |
| Oklahoma | 3,886 | 1.01× |
| Connecticut | 3,259 | 0.94× |
| Iowa | 3,217 | 1.13× |
| Louisiana | 3,166 | 0.71× |
| Kansas | 2,954 | 1.08× |
| Arkansas | 2,480 | 0.87× |
| Idaho | 2,172 | 1.25× |
| Mississippi | 2,023 | 0.71× |
| Nevada | 1,957 | 0.58× |
| Nebraska | 1,746 | 1× |
| Maine | 1,571 | 1.27× |
| West Virginia | 1,411 | 0.87× |
| New Hampshire | 1,376 | 1.01× |
| New Mexico | 1,321 | 0.76× |
| Hawaii | 1,245 | 0.84× |
| Rhode Island | 1,235 | 1.12× |
| Montana | 1,125 | 1.17× |
| Washington, District of Columbia | 920 | 0.88× |
| Alaska | 798 | 1.08× |
| South Dakota | 707 | 0.88× |
| North Dakota | 688 | 0.97× |
| Vermont | 663 | 1.09× |
| Delaware | 637 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.34× | Travel & Leisure |
| Governor of Michigan | 5.62× | Politics & Society |
| Hipster | 7.03× | Politics & Society |
| Vocal harmony | 2.86× | Music & Radio |
| Wok | 3.9× | Food & Beverages |
| Grinch | 2.37× | Movies & TV |
| Goop | 3.08× | Internet & Social Media |
| Pro-Ject | 2.35× | Music & Radio |
| Wikia | 1.9× | Internet & Social Media |
| Jaws | 2.8× | Movies & TV |
| Keith Stanfield | 3.29× | Movies & TV |
| Hog Hunting | 1.63× | Sports |
| Cherish (group) | 5.19× | Music & Radio |
| Mathcore | 3.8× | Music & Radio |
| N1 road (South Africa) | 1.95× | Travel & Leisure |
| Hibachi | 3.58× | Food & Beverages |
| South Asian cuisine | 3.83× | Food & Beverages |
| Google Home | 2.73× | Technology & Electronics |
| El Paso County, Colorado | 5.41× | Travel & Leisure |
| Home staging | 2.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.63 |
| Design Affinity | PREMIUM | 1.47 |
| Need for Security | CONSERVATISM | 1.38 |
| Risk Appetite | THRILL | 1.3 |
| Family Orientation | CONSERVATISM | 1.25 |
| Convenience Orientation | PREMIUM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.7% |
| United Kingdom | 11.8% |
| Australia | 5.7% |
See Dovetail joint audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Dovetail joint have in United States?
Dovetail joint has an estimated audience of 346,546 people in United States, concentrated in California and Washington.
What is the gender split and age of Dovetail joint fans?
39.3% of Dovetail joint fans are female, 60.7% are male, with an average age of 41.4 years.
Which brands do Dovetail joint fans like most?
Dovetail joint fans show strongest brand affinity for Israel (2.34×), Governor of Michigan (5.62×), and Hipster (7.03×) over the country average.
Where do Dovetail joint fans live in United States?
Dovetail joint fans in United States are most concentrated in California (reach 33,406), Washington (reach 23,014), and Texas (reach 22,257). These three regions account for the largest share of the active audience.
What other brands do Dovetail joint fans also like?
Beyond Dovetail joint itself, the audience over-indexes on Governor of Michigan (5.62×), Hipster (7.03×), Vocal harmony (2.86×), and Wok (3.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Dovetail joint. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.