Dreadlocks Audience in United States

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Dreadlocks has an estimated audience of 1,706,277 people in United States. 70.1% are female, 29.9% are male, average age 30.3. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Historic site, Bank account.

The average Dreadlocks fan in United States is 30.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Dreadlocks audience skews more female with an average age of 30.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Dreadlocks fans

Demographic split for Dreadlocks audience in United States
MetricValue
Female70.1%
Male29.9%
Average age30.3
Estimated audience size1,706,277

Audience persona

The typical Dreadlocks fan in United States is more female, around 30.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Dreadlocks in United States
RegionReachAffinity
California183,0760.98×
Texas164,2691.12×
Florida139,5481.21×
New York108,6161.14×
Pennsylvania63,9051.11×
Georgia62,4091.19×
Illinois55,8000.98×
North Carolina54,7911.07×
Ohio53,5191.02×
Michigan46,7111.05×
New Jersey43,1380.99×
Virginia42,7781.03×
Massachusetts38,4611.14×
Washington36,2631.06×
Arizona34,5950.99×
Maryland34,4041.17×
Tennessee33,6360.98×
Indiana33,5091.07×
Missouri28,6901.04×
Alabama27,4021.15×
South Carolina26,4171.03×
Colorado26,0670.97×
Louisiana26,0411.18×
Minnesota25,0661.03×
Wisconsin23,1570.9×
Kentucky20,4700.96×
Oklahoma19,8411.05×
Connecticut17,7011.03×
Oregon17,6860.9×
Utah17,0021.11×
Mississippi16,4061.17×
Nevada15,6710.95×
Arkansas15,3671.09×
Iowa14,3041.02×
Kansas12,7200.95×
Idaho8,8341.03×
Nebraska7,7610.91×
New Mexico6,8910.81×
West Virginia6,6580.84×
Hawaii6,1980.85×
New Hampshire5,7750.86×
Rhode Island5,6461.04×
Maine5,4060.88×
Washington, District of Columbia4,4800.87×
Delaware4,4440.94×
Montana3,9930.84×
South Dakota3,5350.9×
Alaska3,4440.94×
North Dakota3,2230.92×
Vermont2,2210.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dreadlocks audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.63×Technology & Electronics
Historic site7.21×Arts & Culture
Bank account3.29×Business & Career
The Historian16.48×Literature
Combat sport1.61×Sports
Vocal harmony4.44×Music & Radio
Harlow11.01×Travel & Leisure
Guitarist (magazine)9.71×Music & Radio
Grinch3.25×Movies & TV
Natural rubber1.65×Cars & Mobility
Goop4.25×Internet & Social Media
South Yorkshire11.01×Travel & Leisure
Litter box1.58×Pets & Animals
Eurail16.57×Cars & Mobility
Governor of Michigan5.48×Politics & Society
Nationality1.54×Politics & Society
Fairy godmother5.37×Literature
TV Fanatic6.81×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dreadlocks audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Early Adopter MentalityPOWER1.59
Luxury OrientationPREMIUM1.59
ExtroversionTHRILL1.42
MindfulnessBALANCE1.35
Healthy LifestyleBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Dreadlocks
CountryShare
United States34.8%
Ukraine5.9%
Mexico4.8%

See Dreadlocks audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Dreadlocks have in United States?

Dreadlocks has an estimated audience of 1,706,277 people in United States, concentrated in California and Texas.

What is the gender split and age of Dreadlocks fans?

70.1% of Dreadlocks fans are female, 29.9% are male, with an average age of 30.3 years.

Which brands do Dreadlocks fans like most?

Dreadlocks fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.63×) over the country average.

Where do Dreadlocks fans live in United States?

Dreadlocks fans in United States are most concentrated in California (reach 183,076), Texas (reach 164,269), and Florida (reach 139,548). These three regions account for the largest share of the active audience.

What other brands do Dreadlocks fans also like?

Beyond Dreadlocks itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.63×), Historic site (7.21×), and Bank account (3.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dreadlocks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.