Drumhead Audience in United States

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Drumhead has an estimated audience of 1,188,391 people in United States. 26.5% are female, 73.5% are male, average age 42.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Springfield, Illinois, Dog breed, Home construction, Morphine (band).

The average Drumhead fan in United States is 42.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Springfield, Illinois, Dog breed, with strongest over-indexing on Israel (12.65× the country average). Demographically, the Drumhead audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Extroversion, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Drumhead fans

Demographic split for Drumhead audience in United States
MetricValue
Female26.5%
Male73.5%
Average age42.9
Estimated audience size1,188,391

Audience persona

The typical Drumhead fan in United States is more male, around 42.9 years old, with strong Extroversion tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Drumhead in United States
RegionReachAffinity
California103,0980.79×
Texas59,3180.58×
Florida43,0880.54×
New York39,7370.6×
Illinois25,1230.63×
Pennsylvania22,7420.57×
North Carolina21,9140.61×
Virginia21,8380.75×
Georgia21,2060.58×
Ohio20,2280.55×
Michigan19,0770.61×
New Jersey18,7860.62×
Tennessee15,4490.65×
Massachusetts14,4490.62×
Indiana14,3700.66×
Maryland13,0370.64×
Washington12,2850.52×
Louisiana12,0610.79×
Arizona11,1670.46×
South Carolina10,6190.59×
Colorado10,4360.56×
Kentucky10,3100.69×
Missouri10,0200.52×
Wisconsin10,0150.56×
Oklahoma9,8210.74×
Mississippi9,7971×
Oregon9,3360.69×
Alabama8,1080.49×
Arkansas8,0340.82×
Minnesota8,0060.47×
West Virginia7,4661.35×
Alaska7,4502.93×
Utah7,3270.69×
Connecticut7,0170.59×
Nevada6,9680.61×
Kansas6,8960.74×
Idaho6,8941.16×
Hawaii6,5861.29×
Iowa6,5470.67×
Montana6,4951.97×
South Dakota6,4112.33×
North Dakota6,2422.56×
New Hampshire6,1521.31×
Wyoming6,0393.43×
Nebraska6,0241.01×
New Mexico5,9921.01×
Rhode Island5,9401.57×
Maine5,9361.39×
Vermont5,8422.8×
Delaware5,3191.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Drumhead audience
BrandAffinityCategory
Israel12.65×Travel & Leisure
Springfield, Illinois49.61×Travel & Leisure
Dog breed2.47×Pets & Animals
Home construction2.83×Home & Garden
Morphine (band)11.39×Music & Radio
Elsword21.25×Games
Keene State College32.59×Business & Career
Nationality1.92×Politics & Society
Corona (band)5.1×Music & Radio
Wikia2.96×Internet & Social Media
Isometric exercise6.69×Sports
Google Photos1.86×Technology & Electronics
Home staging3.79×Home & Garden
Winemaking3.26×Food & Beverages
Days Out With Kids10.59×Travel & Leisure
University of Florida College of Medicine26.18×Business & Career
3D printing1.61×Technology & Electronics
Gush Etzion10.45×Travel & Leisure
Mothercare1.68×Kids & Family
JibJab2.99×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Drumhead audience
TraitClusterScore
ExtroversionTHRILL1.55
Need for SecurityCONSERVATISM1.49
SustainabilityBALANCE1.45
LGBTQ+ IdentityOPEN1.41
Early Adopter MentalityPOWER1.35
TraditionCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for Drumhead
CountryShare
United States37.1%
United Kingdom10.1%
Canada5.2%

See Drumhead audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Drumhead have in United States?

Drumhead has an estimated audience of 1,188,391 people in United States, concentrated in California and Texas.

What is the gender split and age of Drumhead fans?

26.5% of Drumhead fans are female, 73.5% are male, with an average age of 42.9 years.

Which brands do Drumhead fans like most?

Drumhead fans show strongest brand affinity for Israel (12.65×), Springfield, Illinois (49.61×), and Dog breed (2.47×) over the country average.

Where do Drumhead fans live in United States?

Drumhead fans in United States are most concentrated in California (reach 103,098), Texas (reach 59,318), and Florida (reach 43,088). These three regions account for the largest share of the active audience.

What other brands do Drumhead fans also like?

Beyond Drumhead itself, the audience over-indexes on Springfield, Illinois (49.61×), Dog breed (2.47×), Home construction (2.83×), and Morphine (band) (11.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Drumhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.