A data profile of the people who buy, follow and care about Drumhead in United States — modelled from more than twelve digital signal sources. Drumhead has an estimated audience of 1,188,391 people in United States.
The average Drumhead fan in United States is 42.9 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Turntablism, Reverb.com, Roger Taylor (Queen drummer), with strongest over-indexing on Turntablism (14.62× the country average).
Demographically, the Drumhead audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Drumhead fan in United States is more male, around 42.9 years old, with strong Need for Security tendencies and a notable affinity for Turntablism.
The key figures that characterise the Drumhead profile in United States.
26.5% are female, 73.5% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 42.9 |
| Estimated audience size | 1,188,391 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Drumhead audience comes from United States.
| Country | Share |
|---|---|
| United States | 37.1% |
| United Kingdom | 10.1% |
| Canada | 5.2% |
Where the Drumhead audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alaska | ~3K | 1.33× | |
| 02 | North Dakota | ~3K | 1.29× | |
| 03 | Vermont | ~3K | 1.27× | |
| 04 | South Dakota | ~3K | 1.22× | |
| 05 | Montana | ~4K | 1.19× | |
| 06 | Delaware | ~4K | 1.12× | |
| 07 | Rhode Island | ~4K | 1.08× | |
| 08 | West Virginia | ~6K | 1.07× | |
| 09 | Maine | ~5K | 1.07× | |
| 10 | Hawaii | ~5K | 1.05× | |
| 11 | New Hampshire | ~5K | 1.05× | |
| 12 | Idaho | ~6K | 1.04× | |
| 13 | Mississippi | ~10K | 1.01× | |
| 14 | New Mexico | ~6K | 1.01× | |
| 15 | Washington, District of Columbia | ~4K | 1.01× | |
| 16 | Nebraska | ~6K | 1.00× | |
| 17 | Arkansas | ~9K | 0.97× | |
| 18 | Louisiana | ~10K | 0.95× | |
| 19 | Oklahoma | ~10K | 0.95× | |
| 20 | Kansas | ~9K | 0.95× | |
| 21 | Iowa | ~9K | 0.94× | |
| 22 | Alabama | ~20K | 0.93× | |
| 23 | South Carolina | ~20K | 0.92× | |
| 24 | Kentucky | ~10K | 0.92× | |
| 25 | Utah | ~10K | 0.92× | |
| 26 | Oregon | ~10K | 0.91× | |
| 27 | Connecticut | ~10K | 0.91× | |
| 28 | Nevada | ~10K | 0.91× | |
| 29 | Indiana | ~20K | 0.90× | |
| 30 | Wisconsin | ~20K | 0.90× | |
| 31 | Tennessee | ~20K | 0.88× | |
| 32 | Maryland | ~20K | 0.88× | |
| 33 | Missouri | ~20K | 0.87× | |
| 34 | Colorado | ~20K | 0.87× | |
| 35 | California | ~100K | 0.86× | |
| 36 | Minnesota | ~10K | 0.86× | |
| 37 | Virginia | ~20K | 0.85× | |
| 38 | Arizona | ~20K | 0.85× | |
| 39 | Massachusetts | ~20K | 0.85× | |
| 40 | Michigan | ~30K | 0.84× | |
| 41 | New Jersey | ~30K | 0.84× | |
| 42 | Washington | ~20K | 0.84× | |
| 43 | Georgia | ~30K | 0.82× | |
| 44 | North Carolina | ~30K | 0.82× | |
| 45 | Pennsylvania | ~30K | 0.81× | |
| 46 | Illinois | ~30K | 0.81× | |
| 47 | Ohio | ~30K | 0.81× | |
| 48 | Texas | ~80K | 0.78× | |
| 49 | New York | ~50K | 0.75× | |
| 50 | Florida | ~60K | 0.74× |
The strongest cross-interests of the Drumhead audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Xylophone | Music & Radio | 71.89× | ||
| 02 | Roger Taylor (Queen drummer) | Music & Radio | 36.92× | ||
| 03 | American Musical Supply | Shopping | 24.99× | ||
| 04 | ITV (TV channel) | Movies & TV | 20.00× | ||
| 05 | Canasta | Games | 19.28× | ||
| 06 | Sheila E. | Music & Radio | 18.72× | ||
| 07 | Reverb.com | Shopping | 17.38× | ||
| 08 | GarageBand | Music & Radio | 16.84× | ||
| 09 | Turntablism | Music & Radio | 14.62× | ||
| 10 | Sennheiser | Technology & Electronics | 10.34× | ||
| 11 | CD player | Technology & Electronics | 10.09× | ||
| 12 | School of Rock | Movies & TV | 9.90× | ||
| 13 | Eddie Van Halen | Music & Radio | 9.68× | ||
| 14 | AC/DC | Music & Radio | 8.13× | ||
| 15 | Master class | Business & Career | 7.67× | ||
| 16 | High-end audio | Technology & Electronics | 6.55× | ||
| 17 | David Bowie | Music & Radio | 6.25× | ||
| 18 | Percussion instrument | Music & Radio | 5.99× | ||
| 19 | NASDAQ | Business & Career | 2.78× | ||
| 20 | Musical instrument | Music & Radio | 2.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.72× | |
| Tradition | CONSERVATISM | 1.57× | |
| Patriotism | CONSERVATISM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.80× | |
| Creativity | OPEN | 0.83× | |
| Community Orientation | OPEN | 0.83× |
Drumhead has an estimated audience of 1,188,391 people in United States, concentrated in California and Texas.
26.5% of Drumhead fans are female, 73.5% are male, with an average age of 42.9 years.
Drumhead fans show strongest brand affinity for Turntablism (14.62×), Reverb.com (17.38×), and Roger Taylor (Queen drummer) (36.92×) over the country average.
Drumhead fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.
Beyond Drumhead itself, the audience over-indexes on Reverb.com (17.38×), Roger Taylor (Queen drummer) (36.92×), Master class (7.67×), and American Musical Supply (24.99×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Drumhead. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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