Drury Outdoors Audience in United States
Drury Outdoors has an estimated audience of 380,786 people in United States. 48.5% are female, 51.5% are male, average age 38.5. Top regions: Missouri, Wisconsin, Iowa. Top brand affinities: Vocal harmony, Assassin's Creed II, edureka, Governor of Michigan, Historic site.
The average Drury Outdoors fan in United States is 38.5 years old, balanced, and lives primarily in Missouri. The audience is concentrated in Missouri, Wisconsin, Iowa. Top brand affinities include Vocal harmony, Assassin's Creed II, edureka, with strongest over-indexing on Vocal harmony (9.3× the country average). Demographically, the Drury Outdoors audience skews balanced with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of Drury Outdoors fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 38.5 |
| Estimated audience size | 380,786 |
Audience persona
The typical Drury Outdoors fan in United States is balanced, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Vocal harmony.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Missouri | 29,793 | 4.85× |
| Wisconsin | 18,264 | 3.19× |
| Iowa | 18,112 | 5.77× |
| Illinois | 16,253 | 1.28× |
| Ohio | 11,975 | 1.02× |
| Pennsylvania | 9,719 | 0.76× |
| Michigan | 9,133 | 0.92× |
| Tennessee | 8,516 | 1.11× |
| Indiana | 8,447 | 1.21× |
| Texas | 8,071 | 0.25× |
| Kentucky | 7,131 | 1.49× |
| Minnesota | 6,408 | 1.17× |
| North Carolina | 6,400 | 0.56× |
| New York | 5,682 | 0.27× |
| Arkansas | 5,344 | 1.7× |
| Georgia | 5,097 | 0.43× |
| Florida | 4,309 | 0.17× |
| Alabama | 4,187 | 0.79× |
| Mississippi | 3,828 | 1.22× |
| Virginia | 3,786 | 0.41× |
| Kansas | 3,545 | 1.18× |
| Louisiana | 3,282 | 0.67× |
| Oklahoma | 2,970 | 0.7× |
| South Carolina | 2,462 | 0.43× |
| West Virginia | 2,257 | 1.27× |
| Nebraska | 1,912 | 1× |
| Colorado | 1,893 | 0.32× |
| Maryland | 1,840 | 0.28× |
| New Jersey | 1,748 | 0.18× |
| California | 1,474 | 0.04× |
| South Dakota | 1,260 | 1.43× |
| Idaho | 1,251 | 0.65× |
| Montana | 1,178 | 1.12× |
| North Dakota | 1,132 | 1.45× |
| New Hampshire | 1,116 | 0.74× |
| Arizona | 1,105 | 0.14× |
| Wyoming | 1,096 | 1.94× |
| Connecticut | 1,091 | 0.29× |
| New Mexico | 1,087 | 0.57× |
| Nevada | 1,084 | 0.29× |
| Maine | 1,077 | 0.79× |
| Oregon | 1,070 | 0.25× |
| Utah | 1,063 | 0.31× |
| Vermont | 1,060 | 1.59× |
| Massachusetts | 1,015 | 0.14× |
| Washington | 991 | 0.13× |
| Delaware | 965 | 0.92× |
| Washington, District of Columbia | 697 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vocal harmony | 9.3× | Music & Radio |
| Assassin's Creed II | 14.55× | Games |
| edureka | 69.95× | Business & Career |
| Governor of Michigan | 12.81× | Politics & Society |
| Historic site | 6.41× | Arts & Culture |
| Goop | 7.35× | Internet & Social Media |
| Grinch | 5.24× | Movies & TV |
| Fairy godmother | 9.13× | Literature |
| Cherish (group) | 13.21× | Music & Radio |
| Hipster | 11.32× | Politics & Society |
| Hibachi | 8.73× | Food & Beverages |
| Mathcore | 8.88× | Music & Radio |
| Minnesota | 1.91× | Travel & Leisure |
| Wok | 6.84× | Food & Beverages |
| Kikar HaShabbat | 16.85× | News |
| Pillow | 2.2× | Home & Garden |
| La Jolla | 9.12× | Travel & Leisure |
| Combat sport | 1.53× | Sports |
| Gift registry | 11.62× | Kids & Family |
| No Escape (1994 film) | 10.04× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.41 |
| Indulgence | JOY | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Patriotism | CONSERVATISM | 1.21 |
| Convenience Orientation | PREMIUM | 1.12 |
| Pet Ownership | JOY | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.3% |
| Canada | 5.5% |
| United Kingdom | 4.9% |
See Drury Outdoors audiences in other countries
More Travel & Leisure audiences in United States
Frequently asked questions
How many fans does Drury Outdoors have in United States?
Drury Outdoors has an estimated audience of 380,786 people in United States, concentrated in Missouri and Wisconsin.
What is the gender split and age of Drury Outdoors fans?
48.5% of Drury Outdoors fans are female, 51.5% are male, with an average age of 38.5 years.
Which brands do Drury Outdoors fans like most?
Drury Outdoors fans show strongest brand affinity for Vocal harmony (9.3×), Assassin's Creed II (14.55×), and edureka (69.95×) over the country average.
Where do Drury Outdoors fans live in United States?
Drury Outdoors fans in United States are most concentrated in Missouri (reach 29,793), Wisconsin (reach 18,264), and Iowa (reach 18,112). These three regions account for the largest share of the active audience.
What other brands do Drury Outdoors fans also like?
Beyond Drury Outdoors itself, the audience over-indexes on Assassin's Creed II (14.55×), edureka (69.95×), Governor of Michigan (12.81×), and Historic site (6.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Drury Outdoors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.