Rascasse Audience Intelligence

Ella Mai Audience in United States

A data profile of the people who buy, follow and care about Ella Mai in United States — modelled from more than twelve digital signal sources. Ella Mai has an estimated audience of 1,189,767 people in United States.

#374among Singer-songwriter in United States#4490among Person in United States#2637in Music & Radio

The average Ella Mai fan in United States is 26.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real Time with Bill Maher, Tyler, The Creator, Teyana Taylor, with strongest over-indexing on Real Time with Bill Maher (54.45× the country average).

Demographically, the Ella Mai audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ella Mai fan in United States is balanced, around 26.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Real Time with Bill Maher.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ella Mai profile in United States.

Audience size
1.2M
in United States
Gender
50.8%♀
49.2% male
Age
26.5
average years
Country rank
#21001
Person in United States
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ella Mai fans

50.8% are female, 49.2% are male, average age 26.5.

Fig. 02

Gender split

50.8%
Female
49.2%
Male
Demographic split for Ella Mai audience in United States
MetricValue
Female50.8%
Male49.2%
Average age26.5
Estimated audience size1,189,767
Fig. 03

Age distribution

Ø 26.5
average years
Age distribution of the Ella Mai audience in United States
Age bracketShare%
16-1959%
20-2919%
30-3911%
40-497%
50+3%
Fig. 04

Worldwide distribution

76.3%

of the worldwide Ella Mai audience comes from United States.

Worldwide audience distribution share by country for Ella Mai
CountryShare
United States76.3%
United Kingdom4.0%
South Africa3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ella Mai audience in United States is strongest.

Fig. 05

Top regions by affinity

Ella Mai fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~70K3.13×
02Rhode Island~7K2.00×
03Georgia~70K1.96×
04Louisiana~30K1.85×
05Maryland~30K1.80×
06Mississippi~20K1.76×
07North Carolina~50K1.59×
08New Hampshire~7K1.55×
09Washington, District of Columbia~5K1.55×
10South Carolina~20K1.39×
11Delaware~4K1.36×
12Alabama~20K1.30×
13Virginia~40K1.29×
14Connecticut~10K1.29×
15Michigan~40K1.21×
16New York~70K1.19×
17Missouri~20K1.13×
18Tennessee~20K1.07×
19Maine~4K1.07×
20Texas~100K1.06×
21Arkansas~10K1.06×
22Illinois~40K1.04×
23New Jersey~30K1.04×
24Pennsylvania~40K1.03×
25Ohio~40K1.03×
26Florida~80K1.02×
27Nevada~10K0.99×
28California~100K0.92×
29Indiana~20K0.87×
30Kentucky~10K0.82×
31Hawaii~4K0.81×
32Oklahoma~10K0.80×
33Vermont~2K0.80×
34Minnesota~10K0.74×
35Wisconsin~10K0.71×
36Arizona~20K0.67×
37Kansas~6K0.67×
38Washington~10K0.64×
39Colorado~10K0.61×
40Nebraska~3K0.59×
41Alaska~1K0.58×
42New Mexico~3K0.56×
43West Virginia~3K0.55×
44North Dakota~1K0.54×
45South Dakota~1K0.53×
46Iowa~5K0.50×
47Oregon~6K0.49×
48Montana~1K0.48×
49Idaho~2K0.40×
50Utah~4K0.39×
Fig. 06

Affinity by region

Affinity by region — Ella Mai, United States
0.39×1.00×3.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ella Mai audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ella Mai audience
#·InterestCategoryAffinity×
01Real Time with Bill MaherMovies & TV54.45×
02Last Week Tonight with John OliverMovies & TV36.30×
03Tyler, The CreatorMusic & Radio27.49×
04BildNews20.54×
05Charli XCXMusic & Radio19.57×
06Teyana TaylorMovies & TV17.41×
07Kendrick LamarMusic & Radio14.71×
08Megan FoxMovies & TV6.01×
09Rick and MortyMovies & TV5.42×
10TMZInternet & Social Media3.77×
11Pizza HutFood & Beverages3.69×
12Domino's PizzaFood & Beverages3.45×
13Discount storesShopping3.40×
14McDonald'sFood & Beverages2.61×
15Shopping mallsShopping2.59×
16Stand-up comedyMovies & TV2.46×
17TikTokInternet & Social Media2.35×
18ClothingFashion & Accessoires2.07×
19CosmeticsBeauty & Wellness2.04×
20Consumer electronicsTechnology & Electronics1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ella Mai audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ella Mai audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.69×
Convenience OrientationPREMIUM1.52×
Luxury OrientationPREMIUM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ella Mai audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.49×
Risk AppetiteTHRILL0.76×
Design AffinityPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ella Mai have in United States?

Ella Mai has an estimated audience of 1,189,767 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ella Mai fans?

50.8% of Ella Mai fans are female, 49.2% are male, with an average age of 26.5 years.

03

Which brands do Ella Mai fans like most?

Ella Mai fans show strongest brand affinity for Real Time with Bill Maher (54.45×), Tyler, The Creator (27.49×), and Teyana Taylor (17.41×) over the country average.

04

Where do Ella Mai fans live in United States?

Ella Mai fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Ella Mai fans also like?

Beyond Ella Mai itself, the audience over-indexes on Tyler, The Creator (27.49×), Teyana Taylor (17.41×), Charli XCX (19.57×), and Kendrick Lamar (14.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Ella Mai audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ella Mai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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