Ella Mai Audience in United States

Ella Mai logo

Ella Mai has an estimated audience of 1,119,843 people in United States. 50.8% are female, 49.2% are male, average age 26.5. Top regions: California, Texas, Florida. Top brand affinities: Product design, UK garage, Litter box, Japanese domestic market, Home construction.

The average Ella Mai fan in United States is 26.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, UK garage, Litter box, with strongest over-indexing on Product design (2.8× the country average). Demographically, the Ella Mai audience skews balanced with an average age of 26.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Ella Mai fans

Demographic split for Ella Mai audience in United States
MetricValue
Female50.8%
Male49.2%
Average age26.5
Estimated audience size1,119,843

Audience persona

The typical Ella Mai fan in United States is balanced, around 26.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Ella Mai in United States
RegionReachAffinity
California121,1390.98×
Texas102,5771.07×
Florida80,8651.07×
New York80,7341.29×
Massachusetts79,7823.62×
Georgia66,1431.92×
North Carolina54,0531.6×
Illinois39,1391.05×
Pennsylvania35,6360.95×
Virginia35,2411.29×
Maryland33,9561.76×
Ohio33,2070.96×
New Jersey31,1081.09×
Michigan29,4571.01×
Louisiana24,6181.7×
Tennessee23,5941.05×
South Carolina22,4651.33×
Missouri21,3051.18×
Alabama17,5451.12×
Indiana17,1590.84×
Connecticut15,4891.38×
Mississippi15,4161.67×
Arizona13,9870.61×
Washington13,4520.6×
Minnesota11,4900.72×
Kentucky10,7710.77×
Wisconsin10,4390.62×
Nevada10,2010.94×
Colorado9,9060.56×
Oklahoma9,6350.77×
Arkansas9,2501×
Rhode Island7,6822.16×
New Hampshire7,5191.7×
Oregon6,1070.48×
Kansas5,5090.62×
Washington, District of Columbia5,1881.54×
Maine4,6151.15×
Iowa4,0710.44×
Delaware3,9611.28×
Hawaii3,6760.76×
Utah3,3740.34×
Nebraska2,9680.53×
New Mexico2,8330.5×
West Virginia2,3100.44×
Vermont1,5230.77×
Idaho1,4680.26×
Montana8540.28×
South Dakota8540.33×
Alaska8260.34×
North Dakota7370.32×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ella Mai audience
BrandAffinityCategory
Product design2.8×Business & Career
UK garage6.45×Music & Radio
Litter box2.46×Pets & Animals
Japanese domestic market5.54×Politics & Society
Home construction1.57×Home & Garden
Inland Empire (film)11.09×Movies & TV
Combat sport1.6×Sports
Graham Greene5.13×Literature
Guy Fieri3.14×Movies & TV
Nick Jr. (Australia)6.75×Kids & Family
Consequence (rapper)4.48×Music & Radio
Racing1.79×Cars & Mobility
Staycation2.19×Home & Garden
Harlow7.57×Travel & Leisure
Sub Zero (Official)6.25×Literature
Monogram2.44×Home & Garden
Thom Browne5.66×Fashion & Accessoires
Isometric exercise5.08×Sports
Mortgage insurance2.6×Business & Career
JDSU1.74×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ella Mai audience
TraitClusterScore
Luxury OrientationPREMIUM1.91
LGBTQ+ IdentityOPEN1.42
Urban LifestyleOPEN1.37
SustainabilityBALANCE1.34
Early Adopter MentalityPOWER1.31
ExtroversionTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Ella Mai
CountryShare
United States76.3%
United Kingdom4.0%
South Africa3.4%

See Ella Mai audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Ella Mai have in United States?

Ella Mai has an estimated audience of 1,119,843 people in United States, concentrated in California and Texas.

What is the gender split and age of Ella Mai fans?

50.8% of Ella Mai fans are female, 49.2% are male, with an average age of 26.5 years.

Which brands do Ella Mai fans like most?

Ella Mai fans show strongest brand affinity for Product design (2.8×), UK garage (6.45×), and Litter box (2.46×) over the country average.

Where do Ella Mai fans live in United States?

Ella Mai fans in United States are most concentrated in California (reach 121,139), Texas (reach 102,577), and Florida (reach 80,865). These three regions account for the largest share of the active audience.

What other brands do Ella Mai fans also like?

Beyond Ella Mai itself, the audience over-indexes on UK garage (6.45×), Litter box (2.46×), Japanese domestic market (5.54×), and Home construction (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ella Mai. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.