Rascasse Audience Intelligence

Espolòn Tequila Target Market in United States

A data profile of the people who buy, follow and care about Espolòn Tequila in United States — modelled from more than twelve digital signal sources. Espolòn Tequila has an estimated audience of 516,910 people in United States.

#3692among Brand in United States#1915in Food & Beverages

The average Espolòn Tequila fan in United States is 29.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lech, College GameDay, College Football Scoreboard, with strongest over-indexing on Lech (834.94× the country average).

Demographically, the Espolòn Tequila audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Tradition, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Espolòn Tequila fan in United States is more male, around 29.2 years old, with strong Tradition tendencies and a notable affinity for Lech.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Espolòn Tequila profile in United States.

Audience size
517K
in United States
Gender
42.7%♀
57.3% male
Age
29.2
average years
Country rank
#35928
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Espolòn Tequila

42.7% are female, 57.3% are male, average age 29.2.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Espolòn Tequila audience in United States
MetricValue
Female42.7%
Male57.3%
Average age29.2
Estimated audience size516,910
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Espolòn Tequila audience in United States
Age bracketShare%
16-1936%
20-2943%
30-398%
40-497%
50+5%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Espolòn Tequila audience comes from United States.

Worldwide audience distribution share by country for Espolòn Tequila
CountryShare
United States74.0%
Australia4.0%
Italy3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Espolòn Tequila audience in United States is strongest.

Fig. 05

Top regions by affinity

Espolòn Tequila customers by region in United States
#RegionReachAffinity×
01Louisiana~10K1.74×
02Maryland~10K1.62×
03North Carolina~20K1.55×
04Delaware~2K1.53×
05Pennsylvania~20K1.45×
06Georgia~20K1.42×
07Washington, District of Columbia~2K1.42×
08South Carolina~10K1.41×
09Texas~60K1.40×
10Connecticut~7K1.38×
11New York~40K1.30×
12Rhode Island~2K1.23×
13Michigan~20K1.21×
14Alabama~8K1.19×
15New Jersey~20K1.18×
16Ohio~20K1.14×
17Mississippi~5K1.14×
18Nevada~6K1.13×
19Florida~40K1.12×
20Illinois~20K1.12×
21Virginia~10K1.11×
22Tennessee~10K1.09×
23New Mexico~3K1.09×
24Massachusetts~10K1.06×
25Oklahoma~6K0.98×
26California~50K0.96×
27Arkansas~4K0.96×
28Colorado~8K0.94×
29Kansas~4K0.92×
30Indiana~8K0.90×
31Kentucky~6K0.90×
32Arizona~9K0.89×
33Missouri~7K0.85×
34Oregon~5K0.85×
35Washington~9K0.84×
36Maine~1K0.81×
37Minnesota~6K0.80×
38New Hampshire~2K0.77×
39Montana~1K0.76×
40Vermont<1K0.76×
41Nebraska~2K0.74×
42North Dakota<1K0.74×
43Alaska<1K0.71×
44West Virginia~2K0.70×
45Hawaii~1K0.68×
46South Dakota<1K0.68×
47Wisconsin~5K0.67×
48Iowa~3K0.63×
49Idaho~2K0.61×
50Utah~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Espolòn Tequila, United States
0.56×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Espolòn Tequila audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Espolòn Tequila audience
#·InterestCategoryAffinity×
01LechTravel & Leisure834.94×
02Radeberger BreweryFood & Beverages164.26×
03AbsintheFood & Beverages84.75×
04Oaxaca, OaxacaTravel & Leisure69.66×
05College Football ScoreboardSports68.91×
06College GameDaySports59.21×
07ZacapaFood & Beverages52.58×
08Grand MarnierTravel & Leisure46.52×
09Blanton'sFood & Beverages44.05×
10Rowan AtkinsonMovies & TV37.83×
11Steve CooganMovies & TV27.76×
12Microsoft EdgeTechnology & Electronics26.98×
13Tim HortonSports20.00×
14Cocktail (1988 film)Movies & TV20.00×
15FAO SchwarzShopping20.00×
16Rebel WilsonMovies & TV14.07×
17Mr. BeanMovies & TV13.59×
18CanvaTechnology & Electronics11.89×
19Scary Movie (film series)Movies & TV10.41×
20Panda ExpressFood & Beverages5.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Espolòn Tequila audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Espolòn Tequila audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.38×
Social Media UsageJOY1.17×
MindfulnessBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Espolòn Tequila audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.64×
Quality AwarenessPREMIUM0.68×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Espolòn Tequila's target market in United States?

Espolòn Tequila's target market in United States covers an estimated 516,910 people, concentrated in Texas and California.

02

What is the gender split and age of Espolòn Tequila customers?

42.7% of the Espolòn Tequila audience are female, 57.3% are male, with an average age of 29.2 years.

03

Which brands do Espolòn Tequila fans like most?

Espolòn Tequila fans show strongest brand affinity for Lech (834.94×), College GameDay (59.21×), and College Football Scoreboard (68.91×) over the country average.

04

Where do Espolòn Tequila fans live in United States?

Espolòn Tequila fans in United States are most concentrated in Texas (reach ~60K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Espolòn Tequila fans also like?

Beyond Espolòn Tequila itself, the audience over-indexes on College GameDay (59.21×), College Football Scoreboard (68.91×), Tim Horton (20×), and Absinthe (84.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Espolòn Tequila. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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