Extended warranty Audience in United States

Extended warranty logo

Extended warranty has an estimated audience of 1,574,128 people in United States. 28.4% are female, 71.6% are male, average age 43.1. Top regions: Texas, California, Florida. Top brand affinities: Pillow, Hammock camping, Hipster, Barclays Center, MK.

The average Extended warranty fan in United States is 43.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pillow, Hammock camping, Hipster, with strongest over-indexing on Pillow (2.63× the country average). Demographically, the Extended warranty audience skews more male with an average age of 43.1, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Extended warranty fans

Demographic split for Extended warranty audience in United States
MetricValue
Female28.4%
Male71.6%
Average age43.1
Estimated audience size1,574,128

Audience persona

The typical Extended warranty fan in United States is more male, around 43.1 years old, with strong Quality Awareness tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Extended warranty in United States
RegionReachAffinity
Texas176,0571.3×
California175,5651.01×
Florida130,5481.22×
New York89,5201.02×
Illinois65,2471.24×
Georgia61,6441.27×
North Carolina50,5031.07×
Pennsylvania48,7050.92×
Ohio43,9410.91×
Virginia39,2461.02×
Michigan38,3030.93×
New Jersey37,1380.93×
Arizona37,0091.15×
Tennessee34,7331.1×
Massachusetts31,9331.03×
Louisiana30,6041.51×
Missouri30,5571.2×
Washington30,4090.96×
Maryland28,2241.04×
Indiana28,0600.98×
Colorado27,5671.11×
Alabama26,5271.21×
South Carolina24,1021.02×
Wisconsin22,0860.93×
Oklahoma20,7131.18×
Kentucky20,3851.03×
Minnesota20,2260.9×
Nevada18,5621.22×
Mississippi17,0521.31×
Oregon15,7510.87×
Arkansas15,0091.16×
Connecticut14,1760.9×
Utah12,5870.89×
Kansas12,2800.99×
Iowa11,8870.92×
New Mexico7,3230.93×
Nebraska6,6260.84×
Idaho6,2590.79×
West Virginia5,9960.82×
Hawaii5,6340.83×
Maine5,2860.94×
New Hampshire5,2630.85×
Montana4,0820.93×
Rhode Island3,4220.68×
North Dakota3,3781.04×
South Dakota3,3580.92×
Delaware3,2510.75×
Washington, District of Columbia3,0180.64×
Alaska2,9920.89×
Vermont2,1420.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Extended warranty audience
BrandAffinityCategory
Pillow2.63×Home & Garden
Hammock camping7.62×Travel & Leisure
Hipster9.32×Politics & Society
Barclays Center9.32×Sports
MK3.02×Music & Radio
Hog Hunting2.28×Sports
Home staging3.42×Home & Garden
Arrietty9.32×Movies & TV
Northrop Grumman3.61×Business & Career
N1 road (South Africa)2.33×Travel & Leisure
Academy Award for Best Production Design9.32×Movies & TV
Leverage (TV series)3.48×Movies & TV
Israeli cuisine4.83×Food & Beverages
Monogram1.98×Home & Garden
Wikia1.66×Internet & Social Media
Hideki Matsuyama4.88×Sports
Urban horticulture1.61×Home & Garden
The Perks of Being a Wallflower (film)3.01×Movies & TV
Cam Ward1.58×Sports
Corona (band)2.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Extended warranty audience
TraitClusterScore
Quality AwarenessPREMIUM2.25
Need for SecurityCONSERVATISM1.82
Career OrientationPOWER1.26
Price SensitivityPREMIUM1.22
Family OrientationCONSERVATISM1.09
Convenience OrientationPREMIUM1.05

Worldwide distribution

Worldwide audience distribution share by country for Extended warranty
CountryShare
United States29.5%
Taiwan12.5%
Romania10.6%

See Extended warranty audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Extended warranty have in United States?

Extended warranty has an estimated audience of 1,574,128 people in United States, concentrated in Texas and California.

What is the gender split and age of Extended warranty fans?

28.4% of Extended warranty fans are female, 71.6% are male, with an average age of 43.1 years.

Which brands do Extended warranty fans like most?

Extended warranty fans show strongest brand affinity for Pillow (2.63×), Hammock camping (7.62×), and Hipster (9.32×) over the country average.

Where do Extended warranty fans live in United States?

Extended warranty fans in United States are most concentrated in Texas (reach 176,057), California (reach 175,565), and Florida (reach 130,548). These three regions account for the largest share of the active audience.

What other brands do Extended warranty fans also like?

Beyond Extended warranty itself, the audience over-indexes on Hammock camping (7.62×), Hipster (9.32×), Barclays Center (9.32×), and MK (3.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Extended warranty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.