Factory Town Audience in United States
Factory Town has an estimated audience of 370,549 people in United States. 53.8% are female, 46.2% are male, average age 40.1. Top brand affinities: Elsword, Israel, Historic site, Goop, Governor of Michigan.
Top brand affinities include Elsword, Israel, Historic site, with strongest over-indexing on Elsword (25.1× the country average). Demographically, the Factory Town audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity.
Category: Music & Radio · Type: POI · Subtype: Concert venue
Demographics of Factory Town fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.1 |
| Estimated audience size | 370,549 |
Audience persona
The typical Factory Town fan in United States is balanced, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 25.1× | Games |
| Israel | 2.34× | Travel & Leisure |
| Historic site | 3.18× | Arts & Culture |
| Goop | 3.85× | Internet & Social Media |
| Governor of Michigan | 5.23× | Politics & Society |
| Vocal harmony | 2.86× | Music & Radio |
| Kendra Scott | 1.63× | Fashion & Accessoires |
| Wok | 3.56× | Food & Beverages |
| Grinch | 2.14× | Movies & TV |
| Japanese domestic market | 2.47× | Politics & Society |
| Hipster | 4.83× | Politics & Society |
| Panama | 1.77× | Travel & Leisure |
| Fairy godmother | 3.55× | Literature |
| Hibachi | 3.69× | Food & Beverages |
| Google Home | 3.01× | Technology & Electronics |
| TV Fanatic | 4.69× | Movies & TV |
| Harlow | 4.93× | Travel & Leisure |
| Meals on Wheels | 2.38× | Food & Beverages |
| headspace | 3.64× | Health |
| No Escape (1994 film) | 4.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.3 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Social Media Usage | JOY | 1.14 |
| Indulgence | JOY | 1.06 |
| Luxury Orientation | PREMIUM | 1.05 |
| Price Sensitivity | PREMIUM | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 89.1% |
| Japan | 2.4% |
| Canada | 1.5% |
See Factory Town audiences in other countries
More Concert venue audiences in United States
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- CONPASS (10,857,075)
- EartH (10,772,945)
How to read this data
Audience size is the estimated number of people in United States who actively search for Factory Town. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.