Film Independent Spirit Awards Audience in United States
Film Independent Spirit Awards has an estimated audience of 568,045 people in United States. 61.3% are female, 38.7% are male, average age 44.1. Top brand affinities: Autism Awareness, Robert Redford, Diabetes mellitus awareness, Lena Dunham, Microblogging.
Top brand affinities include Autism Awareness, Robert Redford, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Film Independent Spirit Awards audience skews more female with an average age of 44.1, and over-indexes on personality traits such as LGBTQ+ Identity, Tradition.
Category: Movies & TV · Type: Event · Subtype: Award
Demographics of Film Independent Spirit Awards fans
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.1 |
| Estimated audience size | 568,045 |
Audience persona
The typical Film Independent Spirit Awards fan in United States is more female, around 44.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Robert Redford | 14.76× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Lena Dunham | 30.37× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Napster | 81.51× | Music & Radio |
| Singer-songwriter | 5.51× | Music & Radio |
| Fear and Loathing in Las Vegas (film) | 35.64× | Movies & TV |
| Planet Fitness | 4.51× | Sports |
| Fashionable | 57.94× | Fashion & Accessoires |
| Income tax | 13.19× | Business & Career |
| Rami Malek | 14.9× | Movies & TV |
| Bath and Bodyworks | 6.47× | Shopping |
| Kia Sportage | 20× | Cars & Mobility |
| PSV Eindhoven | 33.21× | Sports |
| Obsessed (2009 film) | 11.78× | Movies & TV |
| MSN | 3.32× | News |
| Diane Keaton | 4.9× | Movies & TV |
| Superman | 2× | Movies & TV |
| Rick and Morty | 5.37× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.97 |
| Tradition | CONSERVATISM | 1.83 |
| Sustainability | BALANCE | 1.58 |
| Early Adopter Mentality | POWER | 1.56 |
| Urban Lifestyle | OPEN | 1.51 |
| Community Orientation | OPEN | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 85.6% |
| Germany | 4.3% |
| Brazil | 3.8% |
See Film Independent Spirit Awards audiences in other countries
- Film Independent Spirit Awards — Germany
- Film Independent Spirit Awards — United Kingdom
- Film Independent Spirit Awards — France
- Film Independent Spirit Awards — Italy
- Film Independent Spirit Awards — Spain
- Film Independent Spirit Awards — Brazil
- Film Independent Spirit Awards — Japan
- Film Independent Spirit Awards — South Korea
- Film Independent Spirit Awards — India
More Award audiences in United States
- Golden Globe Award (24,985,631)
- Emmy Award (17,222,339)
- Tony Award (10,908,750)
- Academy Award for Best Actor (4,359,121)
- Academy Award for Best Picture (3,040,473)
How to read this data
Audience size is the estimated number of people in United States who actively search for Film Independent Spirit Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.