Fingerboard Audience in United States

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Fingerboard has an estimated audience of 585,164 people in United States. 13.7% are female, 86.3% are male, average age 40.9. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Springfield, Illinois, Alaska, Winemaking, Sinaloa.

The average Fingerboard fan in United States is 40.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Springfield, Illinois, Alaska, with strongest over-indexing on Dog breed (2.15× the country average). Demographically, the Fingerboard audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Fingerboard fans

Demographic split for Fingerboard audience in United States
MetricValue
Female13.7%
Male86.3%
Average age40.9
Estimated audience size585,164

Audience persona

The typical Fingerboard fan in United States is more male, around 40.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Fingerboard in United States
RegionReachAffinity
California97,0661.51×
Texas38,1320.76×
Florida28,5570.72×
New York27,6660.85×
Washington16,9731.45×
Illinois16,8370.86×
Pennsylvania16,2050.82×
Arizona16,1601.35×
Ohio14,4330.8×
Colorado13,8961.51×
North Carolina13,8150.78×
Michigan13,3920.88×
Utah12,7102.43×
Georgia12,2380.68×
Virginia11,6220.82×
Oregon11,3721.7×
New Jersey11,3140.76×
Massachusetts10,6790.93×
Tennessee10,4330.89×
Minnesota9,7331.16×
Indiana8,5700.8×
Maryland8,2000.82×
Wisconsin7,8290.89×
Missouri7,3070.77×
Nevada6,5901.16×
Kentucky6,4170.87×
Oklahoma6,0680.93×
South Carolina5,8080.66×
Alabama5,2780.65×
Connecticut5,2510.89×
Idaho4,8291.65×
Louisiana4,7450.63×
Iowa4,4280.92×
New Mexico4,1681.42×
Kansas3,5730.77×
Arkansas3,5460.74×
Hawaii2,9071.16×
Maine2,8191.35×
New Hampshire2,4201.05×
Mississippi2,2560.47×
Nebraska2,1960.75×
West Virginia2,1850.8×
Montana2,0251.25×
Rhode Island1,8520.99×
North Dakota1,7971.49×
Alaska1,7871.43×
South Dakota1,3531×
Delaware1,0460.65×
Vermont1,0090.98×
Washington, District of Columbia9770.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fingerboard audience
BrandAffinityCategory
Dog breed2.15×Pets & Animals
Springfield, Illinois17.91×Travel & Leisure
Alaska1.73×Travel & Leisure
Winemaking3.13×Food & Beverages
Sinaloa2.01×Travel & Leisure
Google Analytics2.02×Internet & Social Media
WESH1.78×Movies & TV
Atkins diet1.85×Health
Better Off Dead (film)2.61×Movies & TV
Enfamil1.5×Kids & Family
Ken Griffey Jr.1.59×Sports
Ayrton Senna1.56×Sports
Laguna (province)1.62×
John Key2.81×Politics & Society
Food quality1.53×Food & Beverages
Bulacan1.82×Travel & Leisure
Gouda cheese1.96×Food & Beverages
Cajeme1.6×Travel & Leisure
Apostrophe2.21×Literature
John Stuart Mill1.55×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fingerboard audience
TraitClusterScore
Early Adopter MentalityPOWER1.85
Luxury OrientationPREMIUM1.5
IndividualismJOY1.22
TraditionCONSERVATISM1.09
ExtroversionTHRILL0.96
Social Media UsageJOY0.95

Worldwide distribution

Worldwide audience distribution share by country for Fingerboard
CountryShare
United States39.8%
United Kingdom11.6%
France8.8%

See Fingerboard audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Fingerboard have in United States?

Fingerboard has an estimated audience of 585,164 people in United States, concentrated in California and Texas.

What is the gender split and age of Fingerboard fans?

13.7% of Fingerboard fans are female, 86.3% are male, with an average age of 40.9 years.

Which brands do Fingerboard fans like most?

Fingerboard fans show strongest brand affinity for Dog breed (2.15×), Springfield, Illinois (17.91×), and Alaska (1.73×) over the country average.

Where do Fingerboard fans live in United States?

Fingerboard fans in United States are most concentrated in California (reach 97,066), Texas (reach 38,132), and Florida (reach 28,557). These three regions account for the largest share of the active audience.

What other brands do Fingerboard fans also like?

Beyond Fingerboard itself, the audience over-indexes on Springfield, Illinois (17.91×), Alaska (1.73×), Winemaking (3.13×), and Sinaloa (2.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fingerboard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.