FIRST Robotics Competition Audience in United States

FIRST Robotics Competition logo

FIRST Robotics Competition has an estimated audience of 348,656 people in United States. 46.6% are female, 53.4% are male, average age 40.8. Top regions: California, Texas, Michigan. Top brand affinities: Vocal harmony, Israel, Staycation, Voter registration, Hibachi.

The average FIRST Robotics Competition fan in United States is 40.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Michigan. Top brand affinities include Vocal harmony, Israel, Staycation, with strongest over-indexing on Vocal harmony (15.62× the country average). Demographically, the FIRST Robotics Competition audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Event

Demographics of FIRST Robotics Competition fans

Demographic split for FIRST Robotics Competition audience in United States
MetricValue
Female46.6%
Male53.4%
Average age40.8
Estimated audience size348,656

Audience persona

The typical FIRST Robotics Competition fan in United States is balanced, around 40.8 years old, with strong Need for Security tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for FIRST Robotics Competition in United States
RegionReachAffinity
California55,3891.44×
Texas35,8961.2×
Michigan22,9442.52×
New York19,9871.03×
Florida18,3520.78×
North Carolina11,8261.13×
Washington11,4301.63×
Georgia11,0801.03×
Virginia10,8691.28×
Pennsylvania10,3220.88×
New Jersey10,0021.13×
Illinois9,6810.83×
Massachusetts9,0121.31×
Minnesota8,8811.78×
Indiana8,4531.33×
Ohio8,1900.76×
Missouri6,2911.12×
Maryland6,2131.04×
Arizona5,3560.75×
Wisconsin5,2030.99×
Oregon4,9841.25×
Colorado4,9730.9×
Tennessee4,5310.65×
Connecticut4,4021.26×
Louisiana4,0140.89×
South Carolina3,8560.74×
Oklahoma3,7000.96×
Alabama3,4390.71×
Iowa3,1201.09×
Nevada3,1170.92×
Kentucky2,8950.66×
Utah2,7270.87×
Kansas2,5430.93×
New Hampshire2,4431.78×
Hawaii2,0921.4×
Arkansas1,8690.65×
Mississippi1,6930.59×
Idaho1,5640.89×
West Virginia1,1440.7×
New Mexico1,1220.64×
Maine1,0780.86×
Nebraska1,0590.61×
Rhode Island9440.85×
Washington, District of Columbia8280.79×
North Dakota8141.14×
Montana6630.69×
Vermont6301.03×
South Dakota5090.63×
Alaska5070.68×
Delaware4830.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIRST Robotics Competition audience
BrandAffinityCategory
Vocal harmony15.62×Music & Radio
Israel3.14×Travel & Leisure
Staycation4.7×Home & Garden
Voter registration6.17×Politics & Society
Hibachi8.75×Food & Beverages
Home staging5.75×Home & Garden
Alaska1.79×Travel & Leisure
Electrolyte4.66×Health
JDSU3.02×Business & Career
Minnesota1.71×Travel & Leisure
Grinch3.93×Movies & TV
Mangaka4.07×Literature
Governor of Michigan6.59×Politics & Society
Nationality1.89×Politics & Society
Powell's Books11.21×Shopping
Goop4.28×Internet & Social Media
Saving2.31×Business & Career
Elsword12.01×Games
Hipster6.72×Politics & Society
Jesse Plemons2.34×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIRST Robotics Competition audience
TraitClusterScore
Need for SecurityCONSERVATISM2.41
SustainabilityBALANCE2.36
Community OrientationOPEN1.45
Risk AppetiteTHRILL1.42
Design AffinityPREMIUM1.35
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for FIRST Robotics Competition
CountryShare
United States54.5%
Japan9.9%
United Kingdom7.9%

See FIRST Robotics Competition audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does FIRST Robotics Competition have in United States?

FIRST Robotics Competition has an estimated audience of 348,656 people in United States, concentrated in California and Texas.

What is the gender split and age of FIRST Robotics Competition fans?

46.6% of FIRST Robotics Competition fans are female, 53.4% are male, with an average age of 40.8 years.

Which brands do FIRST Robotics Competition fans like most?

FIRST Robotics Competition fans show strongest brand affinity for Vocal harmony (15.62×), Israel (3.14×), and Staycation (4.7×) over the country average.

Where do FIRST Robotics Competition fans live in United States?

FIRST Robotics Competition fans in United States are most concentrated in California (reach 55,389), Texas (reach 35,896), and Michigan (reach 22,944). These three regions account for the largest share of the active audience.

What other brands do FIRST Robotics Competition fans also like?

Beyond FIRST Robotics Competition itself, the audience over-indexes on Israel (3.14×), Staycation (4.7×), Voter registration (6.17×), and Hibachi (8.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIRST Robotics Competition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.