Fixer-upper Audience in United States
Fixer-upper has an estimated audience of 374,420 people in United States. 59.4% are female, 40.6% are male, average age 46.2. Top brand affinities: Product design, Israel, Like Dandelion Dust, Stamp collecting, UK garage.
Top brand affinities include Product design, Israel, Like Dandelion Dust, with strongest over-indexing on Product design (6.62× the country average). Demographically, the Fixer-upper audience skews more female with an average age of 46.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Fixer-upper fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 46.2 |
| Estimated audience size | 374,420 |
Audience persona
The typical Fixer-upper fan in United States is more female, around 46.2 years old, with strong Design Affinity tendencies and a notable affinity for Product design.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Product design | 6.62× | Business & Career |
| Israel | 3.01× | Travel & Leisure |
| Like Dandelion Dust | 19.64× | Movies & TV |
| Stamp collecting | 5.62× | Home & Garden |
| UK garage | 5.9× | Music & Radio |
| Isometric exercise | 9.24× | Sports |
| Bank account | 2.21× | Business & Career |
| Jeep Wagoneer | 4.68× | Cars & Mobility |
| Natural rubber | 1.66× | Cars & Mobility |
| 9NEWS (KUSA) | 3.77× | Movies & TV |
| Joshua Jackson | 3.4× | Movies & TV |
| Janitor | 4.84× | Home & Garden |
| Assassin's Creed II | 5.1× | Games |
| Mothercare | 2.13× | Kids & Family |
| Meals on Wheels | 3.63× | Food & Beverages |
| Embroidery Library | 8.57× | Home & Garden |
| Soldering iron | 1.69× | Home & Garden |
| Pro-Ject | 2.07× | Music & Radio |
| Cachorro | 2.74× | Pets & Animals |
| Wikia | 1.55× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 3.74 |
| DIY Mentality | THRILL | 3.13 |
| Indulgence | JOY | 1.89 |
| Luxury Orientation | PREMIUM | 1.86 |
| Family Orientation | CONSERVATISM | 1.77 |
| Sustainability | BALANCE | 1.66 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.7% |
| Australia | 13.4% |
| Germany | 12.0% |
See Fixer-upper audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Fixer-upper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.