Fleetwood Audience in United States

Fleetwood logo

Fleetwood has an estimated audience of 539,463 people in United States. 53.9% are female, 46.1% are male, average age 49.3. Top regions: New York, California, Pennsylvania. Top brand affinities: Goop, Governor of Michigan, Israel, Kikar HaShabbat, headspace.

The average Fleetwood fan in United States is 49.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Pennsylvania. Top brand affinities include Goop, Governor of Michigan, Israel, with strongest over-indexing on Goop (10.19× the country average). Demographically, the Fleetwood audience skews balanced with an average age of 49.3, and over-indexes on personality traits such as Need for Security, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: City

Demographics of Fleetwood fans

Demographic split for Fleetwood audience in United States
MetricValue
Female53.9%
Male46.1%
Average age49.3
Estimated audience size539,463

Audience persona

The typical Fleetwood fan in United States is balanced, around 49.3 years old, with strong Need for Security tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Fleetwood in United States
RegionReachAffinity
New York50,9091.69×
California46,7130.79×
Pennsylvania46,4842.56×
Michigan37,9352.69×
Nebraska37,89514.01×
North Carolina36,8712.27×
Texas25,7360.55×
Illinois19,4551.08×
Florida17,7120.48×
Ohio12,5410.75×
Virginia11,9800.91×
Georgia10,1210.61×
Tennessee9,3320.86×
South Carolina8,8561.09×
New Jersey8,1710.6×
Minnesota7,2130.93×
Washington6,4350.59×
Indiana5,5610.56×
Arizona5,1310.47×
Idaho5,0851.88×
Massachusetts5,0350.47×
Alabama4,6540.62×
Oklahoma4,3750.73×
Maryland4,3570.47×
Oregon4,1790.68×
Missouri3,9850.46×
Nevada3,8220.73×
Colorado3,7210.44×
Kentucky3,6340.54×
Wisconsin3,5220.43×
Hawaii3,0951.33×
Iowa2,9590.67×
Connecticut2,8920.53×
Louisiana2,7910.4×
Kansas2,4930.59×
Utah1,9070.39×
Arkansas1,7140.39×
Mississippi1,5040.34×
New Mexico1,1700.43×
West Virginia1,0800.43×
Washington, District of Columbia9030.56×
New Hampshire8230.39×
Maine7510.39×
Delaware7310.49×
Rhode Island6440.38×
Montana5640.38×
South Dakota5560.45×
Alaska4310.37×
Wyoming3710.46×
North Dakota3610.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fleetwood audience
BrandAffinityCategory
Goop10.19×Internet & Social Media
Governor of Michigan12.95×Politics & Society
Israel3.6×Travel & Leisure
Kikar HaShabbat23.27×News
headspace12.66×Health
Google Home8.77×Technology & Electronics
Wok8.26×Food & Beverages
Cherish (group)13.68×Music & Radio
Hipster11.62×Politics & Society
Hibachi9.01×Food & Beverages
Grace Slick8.82×Music & Radio
Urban Outfitters1.81×Shopping
No Escape (1994 film)10.46×Movies & TV
TV Fanatic9.57×Movies & TV
Fairy godmother6.57×Literature
El Paso County, Colorado11.32×Travel & Leisure
Laneige4.7×Beauty & Wellness
Jeep Wagoneer4.9×Cars & Mobility
Product design1.54×Business & Career
Diane Sawyer6.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fleetwood audience
TraitClusterScore
Need for SecurityCONSERVATISM1.58
Quality AwarenessPREMIUM1.38
PatriotismCONSERVATISM1.36
ExtroversionTHRILL1.28
Price SensitivityPREMIUM1.26
Community OrientationOPEN1.24

Worldwide distribution

Worldwide audience distribution share by country for Fleetwood
CountryShare
United States43.0%
United Kingdom30.4%
Canada8.9%

See Fleetwood audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Fleetwood have in United States?

Fleetwood has an estimated audience of 539,463 people in United States, concentrated in New York and California.

What is the gender split and age of Fleetwood fans?

53.9% of Fleetwood fans are female, 46.1% are male, with an average age of 49.3 years.

Which brands do Fleetwood fans like most?

Fleetwood fans show strongest brand affinity for Goop (10.19×), Governor of Michigan (12.95×), and Israel (3.6×) over the country average.

Where do Fleetwood fans live in United States?

Fleetwood fans in United States are most concentrated in New York (reach 50,909), California (reach 46,713), and Pennsylvania (reach 46,484). These three regions account for the largest share of the active audience.

What other brands do Fleetwood fans also like?

Beyond Fleetwood itself, the audience over-indexes on Governor of Michigan (12.95×), Israel (3.6×), Kikar HaShabbat (23.27×), and headspace (12.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fleetwood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.