FlyLady Audience in United States
FlyLady has an estimated audience of 404,183 people in United States. 96.8% are female, 3.2% are male, average age 47.7. Top regions: Texas, California, Florida. Top brand affinities: Elsword, Pillow, Zoo Tycoon (series), Historic site, Goop.
The average FlyLady fan in United States is 47.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Elsword, Pillow, Zoo Tycoon (series), with strongest over-indexing on Elsword (14.87× the country average). Demographically, the FlyLady audience skews more female with an average age of 47.7, and over-indexes on personality traits such as DIY Mentality, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Home & Garden · Type: Website / Newspaper / Magazine
Demographics of FlyLady fans
| Metric | Value |
|---|---|
| Female | 96.8% |
| Male | 3.2% |
| Average age | 47.7 |
| Estimated audience size | 404,183 |
Audience persona
The typical FlyLady fan in United States is more female, around 47.7 years old, with strong DIY Mentality tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 29,147 | 0.84× |
| California | 23,991 | 0.54× |
| Florida | 17,790 | 0.65× |
| Pennsylvania | 14,167 | 1.04× |
| Ohio | 13,897 | 1.12× |
| New York | 13,055 | 0.58× |
| North Carolina | 12,581 | 1.03× |
| Illinois | 12,426 | 0.92× |
| Georgia | 11,571 | 0.93× |
| Michigan | 10,914 | 1.03× |
| Virginia | 10,255 | 1.04× |
| Tennessee | 10,140 | 1.25× |
| Missouri | 9,172 | 1.41× |
| Washington | 9,079 | 1.12× |
| Indiana | 8,672 | 1.17× |
| Alabama | 7,574 | 1.34× |
| Minnesota | 7,407 | 1.28× |
| Colorado | 7,233 | 1.14× |
| South Carolina | 7,133 | 1.17× |
| Arizona | 7,115 | 0.86× |
| Maryland | 7,052 | 1.01× |
| Kentucky | 6,515 | 1.29× |
| Massachusetts | 6,458 | 0.81× |
| New Jersey | 6,416 | 0.62× |
| Oklahoma | 5,814 | 1.3× |
| Wisconsin | 5,611 | 0.92× |
| Oregon | 4,995 | 1.08× |
| Kansas | 4,427 | 1.39× |
| Utah | 4,390 | 1.21× |
| Connecticut | 4,022 | 0.99× |
| Louisiana | 3,979 | 0.76× |
| Iowa | 3,882 | 1.17× |
| Arkansas | 3,797 | 1.14× |
| Idaho | 2,705 | 1.33× |
| Mississippi | 2,500 | 0.75× |
| Nebraska | 2,363 | 1.17× |
| West Virginia | 2,330 | 1.24× |
| New Mexico | 1,950 | 0.96× |
| Nevada | 1,811 | 0.46× |
| New Hampshire | 1,755 | 1.1× |
| Maine | 1,614 | 1.12× |
| Montana | 1,303 | 1.16× |
| Alaska | 1,030 | 1.19× |
| South Dakota | 943 | 1.01× |
| Rhode Island | 927 | 0.72× |
| North Dakota | 779 | 0.94× |
| Delaware | 735 | 0.66× |
| Hawaii | 734 | 0.42× |
| Wyoming | 700 | 1.17× |
| Vermont | 677 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 14.87× | Games |
| Pillow | 1.86× | Home & Garden |
| Zoo Tycoon (series) | 14.87× | Games |
| Historic site | 2.44× | Arts & Culture |
| Goop | 2.91× | Internet & Social Media |
| Fairy godmother | 4.02× | Literature |
| Saving | 1.53× | Business & Career |
| Governor of Michigan | 3.78× | Politics & Society |
| headspace | 4.1× | Health |
| Wok | 2.87× | Food & Beverages |
| Home staging | 2.2× | Home & Garden |
| Grinch | 1.59× | Movies & TV |
| Vocal harmony | 1.77× | Music & Radio |
| Hibachi | 2.96× | Food & Beverages |
| Necktie | 1.9× | Fashion & Accessoires |
| REC TEC Grills | 7.08× | Sports |
| Jack White | 1.73× | Movies & TV |
| HydraFacial | 2.96× | Beauty & Wellness |
| Jeep Wagoneer | 2.06× | Cars & Mobility |
| Google Home | 2.31× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.61 |
| Family Orientation | CONSERVATISM | 1.4 |
| Community Orientation | OPEN | 1.37 |
| Price Sensitivity | PREMIUM | 1.31 |
| Creativity | OPEN | 1.22 |
| Extroversion | THRILL | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.2% |
| Germany | 8.5% |
| Italy | 6.5% |
See FlyLady audiences in other countries
More Home & Garden audiences in United States
Frequently asked questions
How many fans does FlyLady have in United States?
FlyLady has an estimated audience of 404,183 people in United States, concentrated in Texas and California.
What is the gender split and age of FlyLady fans?
96.8% of FlyLady fans are female, 3.2% are male, with an average age of 47.7 years.
Which brands do FlyLady fans like most?
FlyLady fans show strongest brand affinity for Elsword (14.87×), Pillow (1.86×), and Zoo Tycoon (series) (14.87×) over the country average.
Where do FlyLady fans live in United States?
FlyLady fans in United States are most concentrated in Texas (reach 29,147), California (reach 23,991), and Florida (reach 17,790). These three regions account for the largest share of the active audience.
What other brands do FlyLady fans also like?
Beyond FlyLady itself, the audience over-indexes on Pillow (1.86×), Zoo Tycoon (series) (14.87×), Historic site (2.44×), and Goop (2.91×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for FlyLady. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.