Food craving Audience in United States

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Food craving has an estimated audience of 1,156,554 people in United States. 74.9% are female, 25.1% are male, average age 39.9. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Historic site, Israel, Goop, Jingoism.

The average Food craving fan in United States is 39.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Historic site, Israel, with strongest over-indexing on Regional styles of Mexican music (4.1× the country average). Demographically, the Food craving audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Food craving fans

Demographic split for Food craving audience in United States
MetricValue
Female74.9%
Male25.1%
Average age39.9
Estimated audience size1,156,554

Audience persona

The typical Food craving fan in United States is more female, around 39.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Food craving in United States
RegionReachAffinity
California138,1191.09×
Texas95,6490.96×
Florida62,5960.8×
New York61,8960.96×
Illinois35,6200.92×
Georgia32,2500.91×
Pennsylvania30,1410.77×
Minnesota29,2101.76×
New Jersey28,1530.96×
North Carolina28,0510.81×
Ohio27,3030.77×
Virginia26,9170.96×
Michigan24,6510.82×
Massachusetts22,7951×
Washington22,2510.96×
Tennessee20,9090.9×
Colorado17,5890.96×
Arizona17,5590.74×
Maryland16,1260.81×
South Carolina15,1290.87×
Missouri14,9400.8×
Louisiana13,9870.94×
Kentucky13,8350.95×
Wisconsin13,2030.76×
Indiana13,0270.62×
Alabama12,6480.78×
Oklahoma12,1050.94×
Oregon11,4290.86×
Connecticut10,4620.9×
Arkansas9,5831.01×
Nevada9,4990.85×
Iowa8,1340.85×
Mississippi8,0900.85×
Utah7,5740.73×
Idaho7,1951.24×
South Dakota6,6912.5×
Kansas6,1690.68×
Nebraska4,7900.83×
New Mexico4,4670.77×
West Virginia4,4530.83×
Alaska4,4431.8×
Hawaii4,2550.86×
Montana3,8731.21×
Maine3,8360.93×
North Dakota3,7231.57×
New Hampshire3,6690.81×
Wyoming3,6022.1×
Rhode Island3,5430.96×
Vermont3,4841.72×
Delaware3,1730.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food craving audience
BrandAffinityCategory
Regional styles of Mexican music4.1×Music & Radio
Historic site3.61×Arts & Culture
Israel1.66×Travel & Leisure
Goop3.82×Internet & Social Media
Jingoism1.5×Politics & Society
Governor of Michigan4.9×Politics & Society
Hibachi4.87×Food & Beverages
Jeep Wagoneer3.34×Cars & Mobility
Grinch2.32×Movies & TV
Vocal harmony2.51×Music & Radio
headspace4.95×Health
JDSU1.62×Business & Career
Fairy godmother3.89×Literature
Jesse Plemons1.76×Movies & TV
Wok3.32×Food & Beverages
Google Home3.24×Technology & Electronics
Nebraska Cornhuskers football1.74×Sports
Mathcore3.82×Music & Radio
Layne Staley2.96×Music & Radio
Cherish (group)5.08×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food craving audience
TraitClusterScore
Price SensitivityPREMIUM1.39
Healthy LifestyleBALANCE1.31
Family OrientationCONSERVATISM1.31
IndulgenceJOY1.22
CreativityOPEN1.16
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Food craving
CountryShare
United States39.4%
Philippines13.7%
United Kingdom6.3%

See Food craving audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Food craving have in United States?

Food craving has an estimated audience of 1,156,554 people in United States, concentrated in California and Texas.

What is the gender split and age of Food craving fans?

74.9% of Food craving fans are female, 25.1% are male, with an average age of 39.9 years.

Which brands do Food craving fans like most?

Food craving fans show strongest brand affinity for Regional styles of Mexican music (4.1×), Historic site (3.61×), and Israel (1.66×) over the country average.

Where do Food craving fans live in United States?

Food craving fans in United States are most concentrated in California (reach 138,119), Texas (reach 95,649), and Florida (reach 62,596). These three regions account for the largest share of the active audience.

What other brands do Food craving fans also like?

Beyond Food craving itself, the audience over-indexes on Historic site (3.61×), Israel (1.66×), Goop (3.82×), and Jingoism (1.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food craving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.