FOREX.com Audience in United States

FOREX.com logo

FOREX.com has an estimated audience of 859,592 people in United States. 41.3% are female, 58.7% are male, average age 35.0. Top regions: Florida, California, Texas. Top brand affinities: Electrolyte, Product design, UK garage, Tipsy Elves, Stamp collecting.

The average FOREX.com fan in United States is 35.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Electrolyte, Product design, UK garage, with strongest over-indexing on Electrolyte (19.63× the country average). Demographically, the FOREX.com audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of FOREX.com fans

Demographic split for FOREX.com audience in United States
MetricValue
Female41.3%
Male58.7%
Average age35.0
Estimated audience size859,592

Audience persona

The typical FOREX.com fan in United States is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for FOREX.com in United States
RegionReachAffinity
Florida120,5482.07×
California102,8371.09×
Texas98,6301.33×
New York68,4801.43×
Georgia43,6751.65×
New Jersey31,7681.45×
Illinois31,1531.09×
Virginia28,9741.38×
Pennsylvania27,4830.95×
North Carolina25,8501×
Ohio23,4050.88×
Maryland22,6831.53×
Tennessee20,0761.16×
Arizona18,3251.04×
Massachusetts18,1211.07×
Michigan17,9040.8×
Washington13,8990.81×
South Carolina13,5161.05×
Alabama12,1241.01×
Louisiana11,6301.05×
Indiana11,5730.74×
Missouri11,2080.81×
Colorado9,8700.73×
Oklahoma9,8491.03×
Nevada9,4451.14×
Connecticut9,0471.05×
Minnesota9,0450.73×
Oregon8,6420.88×
Wisconsin7,9280.61×
Mississippi7,8481.11×
Kentucky7,0080.65×
Utah7,0080.91×
Arkansas6,8170.96×
Alaska4,5982.5×
Kansas4,3880.65×
Hawaii3,8101.03×
Iowa3,6610.52×
New Hampshire3,4401.02×
West Virginia2,7350.68×
Nebraska2,6720.62×
Maine2,6330.86×
Idaho2,5260.59×
Rhode Island2,4060.88×
Washington, District of Columbia2,3700.92×
New Mexico2,0800.48×
Delaware1,8460.78×
Montana1,7530.74×
South Dakota1,4830.75×
North Dakota1,4440.82×
Wyoming1,3981.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FOREX.com audience
BrandAffinityCategory
Electrolyte19.63×Health
Product design3.81×Business & Career
UK garage9.62×Music & Radio
Tipsy Elves17.17×Shopping
Stamp collecting6.87×Home & Garden
Pro-Ject5.66×Music & Radio
Harrison, New Jersey41.43×Travel & Leisure
JDSU2.89×Business & Career
Hebe6.02×Home & Garden
Isometric exercise7.86×Sports
Ennis25.4×Travel & Leisure
Nebraska Cornhuskers football3.07×Sports
Embroidery Library13.15×Home & Garden
Makro14.04×Food & Beverages
Jesse Plemons2.55×Movies & TV
Queens College, City University of New York5.39×Business & Career
Business English4.15×Business & Career
Noodle (Gorillaz)2.6×Music & Radio
Vidyut Jamwal29.48×Movies & TV
Bridget Jones: The Edge of Reason12.83×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FOREX.com audience
TraitClusterScore
Risk AppetiteTHRILL4.79
LGBTQ+ IdentityOPEN3.02
Early Adopter MentalityPOWER1.38
Luxury OrientationPREMIUM1.32
Need for SecurityCONSERVATISM1.22
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for FOREX.com
CountryShare
United States69.1%
Canada11.1%
Spain3.3%

See FOREX.com audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does FOREX.com have in United States?

FOREX.com has an estimated audience of 859,592 people in United States, concentrated in Florida and California.

What is the gender split and age of FOREX.com fans?

41.3% of FOREX.com fans are female, 58.7% are male, with an average age of 35.0 years.

Which brands do FOREX.com fans like most?

FOREX.com fans show strongest brand affinity for Electrolyte (19.63×), Product design (3.81×), and UK garage (9.62×) over the country average.

Where do FOREX.com fans live in United States?

FOREX.com fans in United States are most concentrated in Florida (reach 120,548), California (reach 102,837), and Texas (reach 98,630). These three regions account for the largest share of the active audience.

What other brands do FOREX.com fans also like?

Beyond FOREX.com itself, the audience over-indexes on Product design (3.81×), UK garage (9.62×), Tipsy Elves (17.17×), and Stamp collecting (6.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FOREX.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.