FOREX.com Audience in United States

FOREX.com has an estimated audience of 859,592 people in United States. 41.3% are female, 58.7% are male, average age 35.0. Top regions: Florida, California, Texas. Top brand affinities: Forex Online Trading, Commodity market, Derivative (finance), Consumer debt, Forex Factory.

The average FOREX.com fan in United States is 35.0 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Forex Online Trading, Commodity market, Derivative (finance), with strongest over-indexing on Forex Online Trading (444.44× the country average). Demographically, the FOREX.com audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of FOREX.com fans

Demographic split for FOREX.com audience in United States
MetricValue
Female41.3%
Male58.7%
Average age35.0
Estimated audience size859,592

Audience persona

The typical FOREX.com fan in United States is more male, around 35.0 years old, with strong Risk Appetite tendencies and a notable affinity for Forex Online Trading.

Top regions in United States

Top regions ranked by reach for FOREX.com in United States
RegionReachAffinity
Florida120,5482.07×
California102,8371.09×
Texas98,6301.33×
New York68,4801.43×
Georgia43,6751.65×
New Jersey31,7681.45×
Illinois31,1531.09×
Virginia28,9741.38×
Pennsylvania27,4830.95×
North Carolina25,8501×
Ohio23,4050.88×
Maryland22,6831.53×
Tennessee20,0761.16×
Arizona18,3251.04×
Massachusetts18,1211.07×
Michigan17,9040.8×
Washington13,8990.81×
South Carolina13,5161.05×
Alabama12,1241.01×
Louisiana11,6301.05×
Indiana11,5730.74×
Missouri11,2080.81×
Colorado9,8700.73×
Oklahoma9,8491.03×
Nevada9,4451.14×
Connecticut9,0471.05×
Minnesota9,0450.73×
Oregon8,6420.88×
Wisconsin7,9280.61×
Mississippi7,8481.11×
Kentucky7,0080.65×
Utah7,0080.91×
Arkansas6,8170.96×
Alaska4,5982.5×
Kansas4,3880.65×
Hawaii3,8101.03×
Iowa3,6610.52×
New Hampshire3,4401.02×
West Virginia2,7350.68×
Nebraska2,6720.62×
Maine2,6330.86×
Idaho2,5260.59×
Rhode Island2,4060.88×
Washington, District of Columbia2,3700.92×
New Mexico2,0800.48×
Delaware1,8460.78×
Montana1,7530.74×
South Dakota1,4830.75×
North Dakota1,4440.82×
Wyoming1,3981.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FOREX.com audience
BrandAffinityCategory
Forex Online Trading444.44×Business & Career
Commodity market190.77×Business & Career
Derivative (finance)133.69×Business & Career
Consumer debt53.33×Business & Career
Forex Factory41.43×Business & Career
forex trader29.48×Business & Career
Toyota Supra22.49×Cars & Mobility
Khabib Nurmagomedov33.54×Sports
Time management14.17×Business & Career
Data science17.68×Business & Career
Day trader27.06×Business & Career
Hair Extensions7.48×Beauty & Wellness
Electronic trading platform20.69×Business & Career
Litecoin30.43×Business & Career
Bank of America4.14×Business & Career
Bodrum19.63×Travel & Leisure
Swing trading14.04×Business & Career
Wawa Inc.4.55×Shopping
Planet Fitness3.13×Sports
Data visualization17.85×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FOREX.com audience
TraitClusterScore
Risk AppetiteTHRILL4.79
LGBTQ+ IdentityOPEN3.02
Early Adopter MentalityPOWER1.38
Luxury OrientationPREMIUM1.32
Need for SecurityCONSERVATISM1.22
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for FOREX.com
CountryShare
United States69.1%
Canada11.1%
Spain3.3%

See FOREX.com audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does FOREX.com have in United States?

FOREX.com has an estimated audience of 859,592 people in United States, concentrated in Florida and California.

What is the gender split and age of FOREX.com fans?

41.3% of FOREX.com fans are female, 58.7% are male, with an average age of 35.0 years.

Which brands do FOREX.com fans like most?

FOREX.com fans show strongest brand affinity for Forex Online Trading (444.44×), Commodity market (190.77×), and Derivative (finance) (133.69×) over the country average.

Where do FOREX.com fans live in United States?

FOREX.com fans in United States are most concentrated in Florida (reach 120,548), California (reach 102,837), and Texas (reach 98,630). These three regions account for the largest share of the active audience.

What other brands do FOREX.com fans also like?

Beyond FOREX.com itself, the audience over-indexes on Commodity market (190.77×), Derivative (finance) (133.69×), Consumer debt (53.33×), and Forex Factory (41.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FOREX.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.