Forge Audience in United States

Forge logo

Forge has an estimated audience of 1,648,698 people in United States. 27.7% are female, 72.3% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Israel, 3D printing, N1 road (South Africa), Voter registration, MK.

The average Forge fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, 3D printing, N1 road (South Africa), with strongest over-indexing on Israel (3.22× the country average). Demographically, the Forge audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Forge fans

Demographic split for Forge audience in United States
MetricValue
Female27.7%
Male72.3%
Average age35.2
Estimated audience size1,648,698

Audience persona

The typical Forge fan in United States is more male, around 35.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Forge in United States
RegionReachAffinity
California197,6731.09×
Texas153,9181.09×
Florida116,6201.04×
New York85,1550.92×
Michigan60,3911.4×
Georgia56,2081.11×
Illinois54,0200.98×
North Carolina52,1741.05×
Pennsylvania49,4120.89×
Ohio47,9020.94×
Virginia40,9501.02×
Washington38,2521.16×
Tennessee37,8371.14×
New Jersey35,4720.85×
Indiana34,9011.16×
Massachusetts33,0911.02×
Arizona31,3740.93×
Colorado29,0331.12×
Missouri28,7741.08×
Maryland27,3630.97×
South Carolina24,7991×
Alabama23,6941.03×
Oregon22,0331.17×
Oklahoma21,9161.2×
Louisiana21,9071.03×
Wisconsin21,5820.87×
Kentucky21,5691.04×
Minnesota20,3830.86×
Utah19,2391.3×
Arkansas15,6351.15×
Mississippi15,3701.13×
Connecticut14,7480.89×
Nevada14,4130.9×
Kansas14,1181.09×
Iowa11,7210.86×
Idaho10,0901.22×
New Mexico7,8050.94×
West Virginia7,6421×
Nebraska6,9010.83×
Hawaii6,3060.89×
New Hampshire5,8900.91×
Maine5,7530.97×
Montana4,4910.98×
Rhode Island4,1230.79×
Alaska3,6831.04×
Washington, District of Columbia3,6680.74×
Delaware3,6440.8×
South Dakota3,1520.83×
North Dakota2,9640.88×
Vermont2,2510.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Forge audience
BrandAffinityCategory
Israel3.22×Travel & Leisure
3D printing1.97×Technology & Electronics
N1 road (South Africa)3.1×Travel & Leisure
Voter registration3.35×Politics & Society
MK2.71×Music & Radio
Electrolyte2.89×Health
Stamp collecting2.89×Home & Garden
Vocal harmony2.75×Music & Radio
Hipster5.78×Politics & Society
Monogram2.2×Home & Garden
Home staging2.92×Home & Garden
Iowa Lottery5.78×Games
Historic site2.34×Arts & Culture
Hog Hunting1.81×Sports
Governor of Michigan3.85×Politics & Society
Winemaking2.31×Food & Beverages
Christmas Gifts2.63×Kids & Family
Keith Stanfield3.26×Movies & TV
Wikia1.68×Internet & Social Media
Fairy godmother3.49×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Forge audience
TraitClusterScore
Luxury OrientationPREMIUM2.22
PatriotismCONSERVATISM2.06
Family OrientationCONSERVATISM1.84
IndividualismJOY1.52
Risk AppetiteTHRILL1.49
Pet OwnershipJOY1.39

Worldwide distribution

Worldwide audience distribution share by country for Forge
CountryShare
United States29.8%
United Kingdom9.0%
Germany6.4%

See Forge audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Forge have in United States?

Forge has an estimated audience of 1,648,698 people in United States, concentrated in California and Texas.

What is the gender split and age of Forge fans?

27.7% of Forge fans are female, 72.3% are male, with an average age of 35.2 years.

Which brands do Forge fans like most?

Forge fans show strongest brand affinity for Israel (3.22×), 3D printing (1.97×), and N1 road (South Africa) (3.1×) over the country average.

Where do Forge fans live in United States?

Forge fans in United States are most concentrated in California (reach 197,673), Texas (reach 153,918), and Florida (reach 116,620). These three regions account for the largest share of the active audience.

What other brands do Forge fans also like?

Beyond Forge itself, the audience over-indexes on 3D printing (1.97×), N1 road (South Africa) (3.1×), Voter registration (3.35×), and MK (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Forge. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.