Fred VanVleet Audience in United States

Fred VanVleet logo

Fred VanVleet has an estimated audience of 1,065,056 people in United States. 39.5% are female, 60.5% are male, average age 34.4. Top regions: Texas, California, Florida. Top brand affinities: Pro-Ject, Elsword, Goop, Graham Greene, Mathcore.

The average Fred VanVleet fan in United States is 34.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Pro-Ject, Elsword, Goop, with strongest over-indexing on Pro-Ject (6.51× the country average). Demographically, the Fred VanVleet audience skews more male with an average age of 34.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Basketball

Demographics of Fred VanVleet fans

Demographic split for Fred VanVleet audience in United States
MetricValue
Female39.5%
Male60.5%
Average age34.4
Estimated audience size1,065,056

Audience persona

The typical Fred VanVleet fan in United States is more male, around 34.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Fred VanVleet in United States
RegionReachAffinity
Texas172,3281.88×
California120,7581.03×
Florida85,7571.19×
New York85,2531.43×
Illinois70,7061.99×
Ohio43,8211.34×
North Carolina40,6001.27×
Pennsylvania40,3151.12×
Georgia39,1061.19×
New Jersey36,1501.33×
Virginia31,8821.23×
Michigan30,7631.1×
Maryland28,8891.58×
Massachusetts25,9801.24×
Tennessee24,8121.16×
Louisiana23,7811.73×
Indiana22,1741.14×
Kansas17,7082.11×
Kentucky15,4121.15×
Wisconsin14,9610.93×
Missouri14,8110.86×
South Carolina14,5650.91×
Colorado13,8440.82×
Minnesota13,3230.87×
Washington12,5210.59×
Connecticut12,1401.14×
Oklahoma11,1900.95×
Mississippi9,2851.06×
Oregon9,0300.74×
Arkansas7,8580.9×
Nevada7,7850.76×
Iowa7,4230.85×
Utah5,9840.63×
Washington, District of Columbia4,2211.32×
Nebraska3,5910.67×
West Virginia3,1860.64×
Hawaii2,8740.63×
Rhode Island2,8350.84×
New Hampshire2,8280.67×
Delaware2,7880.95×
New Mexico2,7550.52×
Maine2,5560.67×
Idaho1,9210.36×
North Dakota1,3740.63×
South Dakota1,3240.54×
Montana1,1510.39×
Vermont1,0810.58×
Wyoming6000.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fred VanVleet audience
BrandAffinityCategory
Pro-Ject6.51×Music & Radio
Elsword23.59×Games
Goop5.99×Internet & Social Media
Graham Greene6.85×Literature
Mathcore8.96×Music & Radio
Governor of Michigan7.9×Politics & Society
Grinch3.94×Movies & TV
Hipster9.1×Politics & Society
Harlow10.15×Travel & Leisure
Fairy godmother6.33×Literature
Wok5.41×Food & Beverages
Nick Jr. (Australia)7.21×Kids & Family
Vocal harmony3.63×Music & Radio
Historic site3.26×Arts & Culture
No Escape (1994 film)8.5×Movies & TV
Google Home4.84×Technology & Electronics
La Jolla6.47×Travel & Leisure
Staycation2.27×Home & Garden
Hibachi5.3×Food & Beverages
UK garage3.58×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fred VanVleet audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.54
Early Adopter MentalityPOWER1.26
Family OrientationCONSERVATISM1.12
Social Media UsageJOY1.09
ExtroversionTHRILL1.02
Risk AppetiteTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Fred VanVleet
CountryShare
United States60.5%
Canada9.4%
Philippines4.8%

See Fred VanVleet audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Fred VanVleet have in United States?

Fred VanVleet has an estimated audience of 1,065,056 people in United States, concentrated in Texas and California.

What is the gender split and age of Fred VanVleet fans?

39.5% of Fred VanVleet fans are female, 60.5% are male, with an average age of 34.4 years.

Which brands do Fred VanVleet fans like most?

Fred VanVleet fans show strongest brand affinity for Pro-Ject (6.51×), Elsword (23.59×), and Goop (5.99×) over the country average.

Where do Fred VanVleet fans live in United States?

Fred VanVleet fans in United States are most concentrated in Texas (reach 172,328), California (reach 120,758), and Florida (reach 85,757). These three regions account for the largest share of the active audience.

What other brands do Fred VanVleet fans also like?

Beyond Fred VanVleet itself, the audience over-indexes on Elsword (23.59×), Goop (5.99×), Graham Greene (6.85×), and Mathcore (8.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fred VanVleet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.