Fried rice Audience in United States

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Fried rice has an estimated audience of 880,002 people in United States. 61.0% are female, 39.0% are male, average age 36.4. Top regions: California, Texas, Florida. Top brand affinities: Regional styles of Mexican music, Elsword, Home construction, Natural rubber, Goop.

The average Fried rice fan in United States is 36.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Regional styles of Mexican music, Elsword, Home construction, with strongest over-indexing on Regional styles of Mexican music (6.06× the country average). Demographically, the Fried rice audience skews more female with an average age of 36.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Fried rice fans

Demographic split for Fried rice audience in United States
MetricValue
Female61.0%
Male39.0%
Average age36.4
Estimated audience size880,002

Audience persona

The typical Fried rice fan in United States is more female, around 36.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Fried rice in United States
RegionReachAffinity
California87,9820.91×
Texas87,0501.15×
Florida51,2930.86×
New York40,2170.82×
Georgia29,2141.08×
Illinois26,3210.9×
Washington25,2651.43×
Ohio24,8480.92×
Pennsylvania23,8890.81×
Arkansas23,1853.2×
North Carolina22,6980.86×
Michigan21,7000.94×
Virginia19,3820.9×
Arizona16,1240.9×
Tennessee15,7710.89×
New Jersey15,0980.67×
Minnesota14,7611.17×
Colorado14,6811.06×
Indiana14,5300.9×
Missouri14,3061.01×
Massachusetts14,0210.81×
Maryland12,6120.83×
Wisconsin12,2130.92×
Oklahoma11,5301.18×
Kansas11,4271.65×
Oregon10,8891.08×
Louisiana10,5010.93×
South Carolina10,4890.79×
Alabama10,4580.85×
Kentucky7,9810.72×
Nevada7,8010.92×
Utah7,2850.92×
Iowa6,7570.93×
Mississippi6,5660.91×
Connecticut6,0810.69×
Hawaii5,3091.4×
Idaho4,9861.13×
New Mexico4,1400.94×
Nebraska3,9760.9×
Maine2,9970.95×
Montana2,9961.23×
Alaska2,9301.56×
West Virginia2,8460.69×
New Hampshire2,6090.75×
Washington, District of Columbia2,1760.82×
South Dakota1,9670.97×
North Dakota1,8891.04×
Rhode Island1,7770.63×
Delaware1,6770.69×
Vermont1,3210.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fried rice audience
BrandAffinityCategory
Regional styles of Mexican music6.06×Music & Radio
Elsword22.92×Games
Home construction1.58×Home & Garden
Natural rubber1.87×Cars & Mobility
Goop4.8×Internet & Social Media
Grinch3.42×Movies & TV
Bank account2.07×Business & Career
Cam Ward3.04×Sports
Governor of Michigan5.86×Politics & Society
John Havlicek11.91×Sports
Hibachi5.95×Food & Beverages
Jingoism1.59×Politics & Society
Fairy godmother5.35×Literature
Vocal harmony3.16×Music & Radio
Wok4.35×Food & Beverages
Historic site2.77×Arts & Culture
Electrolyte2.97×Health
Mathcore5.02×Music & Radio
headspace5.57×Health
Jeep Wagoneer3.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fried rice audience
TraitClusterScore
Healthy LifestyleBALANCE2.16
IndulgenceJOY1.82
Urban LifestyleOPEN1.6
Price SensitivityPREMIUM1.46
TravellingTHRILL1.44
Luxury OrientationPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Fried rice
CountryShare
Taiwan15.1%
Thailand10.9%
Malaysia10.4%

See Fried rice audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Fried rice have in United States?

Fried rice has an estimated audience of 880,002 people in United States, concentrated in California and Texas.

What is the gender split and age of Fried rice fans?

61.0% of Fried rice fans are female, 39.0% are male, with an average age of 36.4 years.

Which brands do Fried rice fans like most?

Fried rice fans show strongest brand affinity for Regional styles of Mexican music (6.06×), Elsword (22.92×), and Home construction (1.58×) over the country average.

Where do Fried rice fans live in United States?

Fried rice fans in United States are most concentrated in California (reach 87,982), Texas (reach 87,050), and Florida (reach 51,293). These three regions account for the largest share of the active audience.

What other brands do Fried rice fans also like?

Beyond Fried rice itself, the audience over-indexes on Elsword (22.92×), Home construction (1.58×), Natural rubber (1.87×), and Goop (4.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fried rice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.