Functional medicine Audience in United States

Functional medicine logo

Functional medicine has an estimated audience of 1,597,643 people in United States. 80.7% are female, 19.3% are male, average age 46.7. Top regions: California, Florida, Texas. Top brand affinities: Keene, New Hampshire, Historic site, headspace, Governor of Michigan, JDSU.

The average Functional medicine fan in United States is 46.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Keene, New Hampshire, Historic site, headspace, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Functional medicine audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Design Affinity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Functional medicine fans

Demographic split for Functional medicine audience in United States
MetricValue
Female80.7%
Male19.3%
Average age46.7
Estimated audience size1,597,643

Audience persona

The typical Functional medicine fan in United States is more female, around 46.7 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Functional medicine in United States
RegionReachAffinity
California168,7130.96×
Florida117,6011.09×
Texas116,0690.85×
New York81,6590.91×
North Carolina62,1021.29×
Ohio58,7371.19×
Pennsylvania54,7801.02×
New Jersey46,5771.15×
Georgia45,2690.92×
Illinois44,9110.84×
Michigan41,9431×
Massachusetts38,7101.23×
Tennessee38,2281.19×
Virginia38,0320.98×
Colorado36,2671.44×
Washington35,6581.11×
Missouri31,2561.21×
Idaho24,0583×
South Carolina23,7390.99×
Wisconsin23,3050.97×
Indiana23,1290.79×
Maryland22,1400.81×
Arizona21,7710.67×
Minnesota21,7040.95×
Oregon21,3821.17×
Utah18,4731.29×
Oklahoma17,4360.98×
Kentucky17,3860.87×
Alabama16,4150.74×
Iowa14,0811.07×
Kansas13,9361.11×
Arkansas13,6791.04×
Louisiana13,2200.64×
Connecticut11,7640.73×
Nevada10,9450.71×
Mississippi8,6680.66×
Nebraska7,9270.99×
New Hampshire7,2151.15×
Maine6,8671.2×
New Mexico6,1330.77×
Hawaii5,9490.87×
Montana5,2331.18×
West Virginia4,8520.65×
Rhode Island4,0720.8×
South Dakota3,9161.06×
Delaware3,6990.84×
Washington, District of Columbia3,6810.77×
Alaska3,1950.93×
Vermont2,4110.86×
North Dakota2,0480.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Functional medicine audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Historic site10.67×Arts & Culture
headspace15.73×Health
Governor of Michigan10.7×Politics & Society
JDSU4.35×Business & Career
Natural rubber2.92×Cars & Mobility
Goop6.96×Internet & Social Media
Cherish (group)14.08×Music & Radio
Hibachi10.11×Food & Beverages
Product design2.49×Business & Career
Google Home7.93×Technology & Electronics
Vocal harmony5.54×Music & Radio
Bank account2.95×Business & Career
Grinch4.54×Movies & TV
Fairy godmother7.93×Literature
Collectable1.66×Kids & Family
Wok6.69×Food & Beverages
Ira Glass17.59×Music & Radio
Grace Slick8.52×Music & Radio
Israel2.04×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Functional medicine audience
TraitClusterScore
Design AffinityPREMIUM2.13
MindfulnessBALANCE2.04
Healthy LifestyleBALANCE1.96
Luxury OrientationPREMIUM1.86
SustainabilityBALANCE1.8
DIY MentalityTHRILL1.67

Worldwide distribution

Worldwide audience distribution share by country for Functional medicine
CountryShare
United States75.8%
United Kingdom5.3%
Canada4.1%

See Functional medicine audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Functional medicine have in United States?

Functional medicine has an estimated audience of 1,597,643 people in United States, concentrated in California and Florida.

What is the gender split and age of Functional medicine fans?

80.7% of Functional medicine fans are female, 19.3% are male, with an average age of 46.7 years.

Which brands do Functional medicine fans like most?

Functional medicine fans show strongest brand affinity for Keene, New Hampshire (675×), Historic site (10.67×), and headspace (15.73×) over the country average.

Where do Functional medicine fans live in United States?

Functional medicine fans in United States are most concentrated in California (reach 168,713), Florida (reach 117,601), and Texas (reach 116,069). These three regions account for the largest share of the active audience.

What other brands do Functional medicine fans also like?

Beyond Functional medicine itself, the audience over-indexes on Historic site (10.67×), headspace (15.73×), Governor of Michigan (10.7×), and JDSU (4.35×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Functional medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.