Garfield (character) Audience in United States

Garfield (character) logo

Garfield (character) has an estimated audience of 1,705,830 people in United States. 65.3% are female, 34.7% are male, average age 36.7. Top regions: California, Texas, Florida. Top brand affinities: Dog breed, Product design, Ichiro Suzuki, Huddle (software), Grinch.

The average Garfield (character) fan in United States is 36.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dog breed, Product design, Ichiro Suzuki, with strongest over-indexing on Dog breed (1.63× the country average). Demographically, the Garfield (character) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Extroversion, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Brand

Demographics of Garfield (character) fans

Demographic split for Garfield (character) audience in United States
MetricValue
Female65.3%
Male34.7%
Average age36.7
Estimated audience size1,705,830

Audience persona

The typical Garfield (character) fan in United States is more female, around 36.7 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.

Top regions in United States

Top regions ranked by reach for Garfield (character) in United States
RegionReachAffinity
California243,1471.3×
Texas183,8821.25×
Florida112,9300.98×
New York96,3521.01×
Illinois68,7181.21×
New Jersey65,7001.51×
Pennsylvania59,9151.04×
Ohio56,2911.07×
Georgia50,1020.95×
North Carolina49,7920.97×
Michigan44,8491.01×
Arizona44,5831.28×
Virginia42,4261.02×
Washington41,5001.21×
Indiana38,0251.22×
Tennessee32,8910.96×
Massachusetts30,9190.92×
Missouri27,8491.01×
Colorado26,8961×
Maryland26,4040.9×
Wisconsin25,1580.98×
Alabama23,7291×
Minnesota23,1120.95×
Oregon22,7961.17×
Kentucky22,7601.06×
South Carolina22,5660.88×
Oklahoma21,3451.13×
Louisiana19,4790.89×
Nevada18,0021.09×
Utah17,0491.12×
Arkansas16,3811.17×
Connecticut15,1850.89×
Iowa14,0641×
Kansas13,4391×
Mississippi12,3280.88×
New Mexico10,3091.21×
Idaho9,1321.07×
Nebraska8,9351.04×
West Virginia8,2291.04×
Hawaii6,1100.83×
New Hampshire5,1880.77×
Maine5,1580.84×
Rhode Island4,3590.8×
Montana3,7230.79×
Delaware3,7060.79×
Alaska3,5950.99×
Washington, District of Columbia3,4230.67×
South Dakota3,1890.81×
North Dakota2,9800.85×
Vermont2,3310.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garfield (character) audience
BrandAffinityCategory
Dog breed1.63×Pets & Animals
Product design1.53×Business & Career
Ichiro Suzuki8.01×Sports
Huddle (software)8.01×Technology & Electronics
Grinch2.97×Movies & TV
Mathcore5.78×Music & Radio
Goop3.34×Internet & Social Media
Winemaking2.72×Food & Beverages
Regional styles of Mexican music1.68×Music & Radio
Keenan Allen3.81×Sports
Vocal harmony2.59×Music & Radio
Historic site2.43×Arts & Culture
Home staging2.95×Home & Garden
Keeper (password manager)3.5×Technology & Electronics
Guy Fieri2.04×Movies & TV
Arnold Palmer3.19×Sports
Manual labour3.2×Business & Career
Panama1.83×Travel & Leisure
Elsword8.01×Games
Mortgage insurance2.21×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garfield (character) audience
TraitClusterScore
ExtroversionTHRILL1.41
Convenience OrientationPREMIUM1.31
LGBTQ+ IdentityOPEN1.25
IndividualismJOY1.17
Social Media UsageJOY1.13
Early Adopter MentalityPOWER1.09

Worldwide distribution

Worldwide audience distribution share by country for Garfield (character)
CountryShare
United States35.4%
Brazil9.6%
Mexico4.8%

See Garfield (character) audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Garfield (character) have in United States?

Garfield (character) has an estimated audience of 1,705,830 people in United States, concentrated in California and Texas.

What is the gender split and age of Garfield (character) fans?

65.3% of Garfield (character) fans are female, 34.7% are male, with an average age of 36.7 years.

Which brands do Garfield (character) fans like most?

Garfield (character) fans show strongest brand affinity for Dog breed (1.63×), Product design (1.53×), and Ichiro Suzuki (8.01×) over the country average.

Where do Garfield (character) fans live in United States?

Garfield (character) fans in United States are most concentrated in California (reach 243,147), Texas (reach 183,882), and Florida (reach 112,930). These three regions account for the largest share of the active audience.

What other brands do Garfield (character) fans also like?

Beyond Garfield (character) itself, the audience over-indexes on Product design (1.53×), Ichiro Suzuki (8.01×), Huddle (software) (8.01×), and Grinch (2.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garfield (character). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.