Gift economy Audience in United States

Gift economy logo

Gift economy has an estimated audience of 402,285 people in United States. 74.6% are female, 25.4% are male, average age 37.4. Top regions: California, New York, Texas. Top brand affinities: Mathcore, Google Home, The Historian, Israel, Product design.

The average Gift economy fan in United States is 37.4 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Mathcore, Google Home, The Historian, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Gift economy audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Price Sensitivity, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Gift economy fans

Demographic split for Gift economy audience in United States
MetricValue
Female74.6%
Male25.4%
Average age37.4
Estimated audience size402,285

Audience persona

The typical Gift economy fan in United States is more female, around 37.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Mathcore.

Top regions in United States

Top regions ranked by reach for Gift economy in United States
RegionReachAffinity
California30,2800.68×
New York17,2840.77×
Texas11,5250.33×
Florida8,4640.31×
Massachusetts7,9181×
Pennsylvania7,9120.58×
Wisconsin7,9001.31×
Washington7,7290.96×
Illinois7,4210.55×
Michigan6,8840.65×
Oregon6,0561.31×
North Carolina6,0530.5×
Ohio5,8510.47×
Virginia5,4960.56×
New Jersey5,1340.5×
Colorado4,8360.76×
Georgia4,5910.37×
Minnesota4,0780.71×
Maryland3,6990.53×
Missouri3,3380.51×
Iowa3,0890.93×
Mississippi3,0120.91×
Arizona2,8740.35×
Indiana2,8720.39×
Connecticut2,8380.7×
Oklahoma2,8350.63×
Tennessee2,7710.34×
Louisiana2,6780.52×
Arkansas2,6760.81×
Kentucky2,5760.51×
Alabama2,4930.44×
West Virginia2,4871.33×
Alaska2,4822.88×
South Carolina2,3580.39×
Kansas2,2970.72×
Idaho2,2961.14×
Utah2,2780.63×
Hawaii2,1941.27×
Montana2,1631.94×
Maine2,1421.49×
South Dakota2,1352.3×
North Dakota2,0792.52×
New Hampshire2,0491.29×
Wyoming2,0123.37×
Nebraska2,0060.99×
New Mexico1,9960.99×
Nevada1,9890.51×
Rhode Island1,9781.55×
Vermont1,9462.76×
Delaware1,7721.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gift economy audience
BrandAffinityCategory
Mathcore18.06×Music & Radio
Google Home11.62×Technology & Electronics
The Historian16.48×Literature
Israel2.2×Travel & Leisure
Product design1.94×Business & Career
Historic site4.16×Arts & Culture
Goop4.32×Internet & Social Media
Fairy godmother5.63×Literature
Eurail16.57×Cars & Mobility
Jingoism1.59×Politics & Society
Natural rubber1.51×Cars & Mobility
Jeep Wagoneer4.03×Cars & Mobility
Jesse Plemons2.24×Movies & TV
Nebraska Cornhuskers football2.31×Sports
Governor of Michigan4.71×Politics & Society
Parral, Chihuahua8.99×Travel & Leisure
JDSU1.84×Business & Career
Corona (band)3.39×Music & Radio
Wok3.62×Food & Beverages
headspace5.13×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gift economy audience
TraitClusterScore
Price SensitivityPREMIUM1.42
CreativityOPEN1.38
SustainabilityBALANCE1.37
TravellingTHRILL1.35
DIY MentalityTHRILL1.33
Design AffinityPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Gift economy
CountryShare
United States40.0%
Brazil10.2%
United Kingdom6.8%

See Gift economy audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Gift economy have in United States?

Gift economy has an estimated audience of 402,285 people in United States, concentrated in California and New York.

What is the gender split and age of Gift economy fans?

74.6% of Gift economy fans are female, 25.4% are male, with an average age of 37.4 years.

Which brands do Gift economy fans like most?

Gift economy fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.62×), and The Historian (16.48×) over the country average.

Where do Gift economy fans live in United States?

Gift economy fans in United States are most concentrated in California (reach 30,280), New York (reach 17,284), and Texas (reach 11,525). These three regions account for the largest share of the active audience.

What other brands do Gift economy fans also like?

Beyond Gift economy itself, the audience over-indexes on Google Home (11.62×), The Historian (16.48×), Israel (2.2×), and Product design (1.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gift economy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.