Gingerbread house Audience in United States
Gingerbread house has an estimated audience of 368,403 people in United States. 78.3% are female, 21.7% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Stamp collecting, Nationality, Product design, Jingoism.
The average Gingerbread house fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Stamp collecting, Nationality, with strongest over-indexing on Elsword (20× the country average). Demographically, the Gingerbread house audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Creativity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Gingerbread house fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 39.8 |
| Estimated audience size | 368,403 |
Audience persona
The typical Gingerbread house fan in United States is more female, around 39.8 years old, with strong Creativity tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 48,827 | 1.21× |
| Texas | 37,591 | 1.19× |
| Florida | 24,573 | 0.99× |
| New York | 21,600 | 1.05× |
| Illinois | 13,625 | 1.11× |
| Pennsylvania | 12,924 | 1.04× |
| Ohio | 12,172 | 1.07× |
| New Jersey | 11,734 | 1.25× |
| North Carolina | 11,522 | 1.04× |
| Georgia | 11,304 | 1× |
| Wisconsin | 10,644 | 1.92× |
| Massachusetts | 10,182 | 1.4× |
| Virginia | 9,602 | 1.07× |
| Michigan | 8,934 | 0.93× |
| Maryland | 8,859 | 1.4× |
| Arizona | 8,522 | 1.13× |
| Washington | 7,733 | 1.05× |
| Tennessee | 7,338 | 0.99× |
| Indiana | 6,859 | 1.02× |
| Colorado | 5,803 | 1× |
| Missouri | 5,636 | 0.95× |
| South Carolina | 5,477 | 0.99× |
| Louisiana | 5,252 | 1.11× |
| Alabama | 4,683 | 0.91× |
| Utah | 4,437 | 1.34× |
| Minnesota | 4,391 | 0.83× |
| Kentucky | 4,375 | 0.95× |
| Oregon | 4,077 | 0.97× |
| Connecticut | 3,885 | 1.05× |
| Nevada | 3,653 | 1.03× |
| Oklahoma | 3,568 | 0.87× |
| Arkansas | 2,883 | 0.95× |
| Kansas | 2,870 | 0.99× |
| Mississippi | 2,558 | 0.84× |
| Iowa | 2,448 | 0.81× |
| New Mexico | 1,860 | 1.01× |
| Idaho | 1,842 | 1× |
| Nebraska | 1,838 | 0.99× |
| New Hampshire | 1,774 | 1.22× |
| West Virginia | 1,596 | 0.93× |
| Hawaii | 1,240 | 0.78× |
| Rhode Island | 1,134 | 0.97× |
| Maine | 999 | 0.76× |
| Delaware | 960 | 0.94× |
| Washington, District of Columbia | 796 | 0.72× |
| Montana | 697 | 0.68× |
| South Dakota | 682 | 0.8× |
| North Dakota | 593 | 0.78× |
| Alaska | 510 | 0.65× |
| Vermont | 486 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 20× | Games |
| Stamp collecting | 5.68× | Home & Garden |
| Nationality | 2× | Politics & Society |
| Product design | 1.68× | Business & Career |
| Jingoism | 1.86× | Politics & Society |
| FaithGateway | 22.63× | Literature |
| The Devil's Rejects | 7.85× | Movies & TV |
| Historic site | 3.19× | Arts & Culture |
| Fairy godmother | 4.83× | Literature |
| Goop | 3.15× | Internet & Social Media |
| JDSU | 1.75× | Business & Career |
| Home staging | 3× | Home & Garden |
| Governor of Michigan | 4.14× | Politics & Society |
| Saving | 1.58× | Business & Career |
| Tezz | 3.42× | Movies & TV |
| Public speaking | 1.78× | Politics & Society |
| headspace | 3.99× | Health |
| Wok | 2.79× | Food & Beverages |
| Hibachi | 3.32× | Food & Beverages |
| Grinch | 1.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.44 |
| Indulgence | JOY | 1.43 |
| Community Orientation | OPEN | 1.38 |
| Price Sensitivity | PREMIUM | 1.31 |
| Tradition | CONSERVATISM | 1.3 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.0% |
| United Kingdom | 8.3% |
| Canada | 4.9% |
See Gingerbread house audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Gingerbread house have in United States?
Gingerbread house has an estimated audience of 368,403 people in United States, concentrated in California and Texas.
What is the gender split and age of Gingerbread house fans?
78.3% of Gingerbread house fans are female, 21.7% are male, with an average age of 39.8 years.
Which brands do Gingerbread house fans like most?
Gingerbread house fans show strongest brand affinity for Elsword (20×), Stamp collecting (5.68×), and Nationality (2×) over the country average.
Where do Gingerbread house fans live in United States?
Gingerbread house fans in United States are most concentrated in California (reach 48,827), Texas (reach 37,591), and Florida (reach 24,573). These three regions account for the largest share of the active audience.
What other brands do Gingerbread house fans also like?
Beyond Gingerbread house itself, the audience over-indexes on Stamp collecting (5.68×), Nationality (2×), Product design (1.68×), and Jingoism (1.86×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Gingerbread house. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.