Giveon Audience in United States
Giveon has an estimated audience of 887,210 people in United States. 60.3% are female, 39.7% are male, average age 30.9. Top regions: California, Texas, Florida. Top brand affinities: Mortgage insurance, Elsword, Combat sport, Home construction, Japanese domestic market.
The average Giveon fan in United States is 30.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mortgage insurance, Elsword, Combat sport, with strongest over-indexing on Mortgage insurance (9.47× the country average). Demographically, the Giveon audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Giveon fans
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 30.9 |
| Estimated audience size | 887,210 |
Audience persona
The typical Giveon fan in United States is more female, around 30.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Mortgage insurance.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 133,639 | 1.37× |
| Texas | 105,589 | 1.38× |
| Florida | 75,666 | 1.26× |
| New York | 64,034 | 1.29× |
| Georgia | 53,508 | 1.96× |
| North Carolina | 38,746 | 1.45× |
| Illinois | 32,844 | 1.11× |
| Pennsylvania | 30,685 | 1.03× |
| Virginia | 29,582 | 1.37× |
| Ohio | 27,758 | 1.02× |
| New Jersey | 27,742 | 1.23× |
| Maryland | 27,577 | 1.81× |
| Michigan | 23,792 | 1.03× |
| Tennessee | 20,967 | 1.18× |
| Louisiana | 19,027 | 1.66× |
| Massachusetts | 18,425 | 1.05× |
| South Carolina | 17,698 | 1.33× |
| Washington | 17,276 | 0.97× |
| Indiana | 15,885 | 0.98× |
| Missouri | 14,046 | 0.98× |
| Arizona | 13,987 | 0.77× |
| Alabama | 13,814 | 1.11× |
| Mississippi | 12,254 | 1.68× |
| Nevada | 11,403 | 1.33× |
| Minnesota | 11,374 | 0.89× |
| Connecticut | 10,238 | 1.15× |
| Oklahoma | 9,939 | 1.01× |
| Kentucky | 9,859 | 0.89× |
| Colorado | 9,540 | 0.68× |
| Wisconsin | 9,479 | 0.71× |
| Arkansas | 8,259 | 1.13× |
| Oregon | 7,360 | 0.72× |
| Kansas | 6,375 | 0.91× |
| Utah | 5,517 | 0.69× |
| Iowa | 4,982 | 0.68× |
| Washington, District of Columbia | 4,653 | 1.74× |
| Hawaii | 4,572 | 1.2× |
| Delaware | 3,586 | 1.47× |
| Nebraska | 3,257 | 0.73× |
| New Mexico | 2,760 | 0.62× |
| Rhode Island | 2,696 | 0.95× |
| West Virginia | 2,342 | 0.57× |
| Idaho | 2,209 | 0.5× |
| New Hampshire | 1,622 | 0.46× |
| Maine | 1,387 | 0.44× |
| North Dakota | 1,021 | 0.56× |
| South Dakota | 877 | 0.43× |
| Alaska | 870 | 0.46× |
| Montana | 845 | 0.34× |
| Vermont | 604 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage insurance | 9.47× | Business & Career |
| Elsword | 31.2× | Games |
| Combat sport | 2.19× | Sports |
| Home construction | 1.79× | Home & Garden |
| Japanese domestic market | 5.92× | Politics & Society |
| Progressive rock | 1.95× | Music & Radio |
| Guy Fieri | 3.44× | Movies & TV |
| Bank account | 1.95× | Business & Career |
| Joshua Jackson | 3.28× | Movies & TV |
| Historic site | 2.83× | Arts & Culture |
| Goop | 3.34× | Internet & Social Media |
| JDSU | 1.79× | Business & Career |
| Mothercare | 1.87× | Kids & Family |
| Tezz | 3.86× | Movies & TV |
| Bullion | 4.67× | Business & Career |
| Home staging | 2.67× | Home & Garden |
| Inland Empire (film) | 5.18× | Movies & TV |
| Hog Hunting | 1.7× | Sports |
| Mathcore | 3.93× | Music & Radio |
| Harlow | 5.54× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.77 |
| Extroversion | THRILL | 1.43 |
| LGBTQ+ Identity | OPEN | 1.4 |
| Early Adopter Mentality | POWER | 1.37 |
| Risk Appetite | THRILL | 1.14 |
| Sustainability | BALANCE | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.9% |
| United Kingdom | 5.7% |
| Australia | 4.2% |
See Giveon audiences in other countries
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Frequently asked questions
How many fans does Giveon have in United States?
Giveon has an estimated audience of 887,210 people in United States, concentrated in California and Texas.
What is the gender split and age of Giveon fans?
60.3% of Giveon fans are female, 39.7% are male, with an average age of 30.9 years.
Which brands do Giveon fans like most?
Giveon fans show strongest brand affinity for Mortgage insurance (9.47×), Elsword (31.2×), and Combat sport (2.19×) over the country average.
Where do Giveon fans live in United States?
Giveon fans in United States are most concentrated in California (reach 133,639), Texas (reach 105,589), and Florida (reach 75,666). These three regions account for the largest share of the active audience.
What other brands do Giveon fans also like?
Beyond Giveon itself, the audience over-indexes on Elsword (31.2×), Combat sport (2.19×), Home construction (1.79×), and Japanese domestic market (5.92×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Giveon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.