Rascasse Audience Intelligence

Giveon Audience in United States

A data profile of the people who buy, follow and care about Giveon in United States — modelled from more than twelve digital signal sources. Giveon has an estimated audience of 950,493 people in United States.

#40among R&B in United States#5507among Person in United States#3182in Music & Radio

The average Giveon fan in United States is 30.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bruno Mars, Ariana Grande, YouTube Music, with strongest over-indexing on Bruno Mars (10.15× the country average).

Demographically, the Giveon audience skews more female with an average age of 30.4, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Giveon fan in United States is more female, around 30.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bruno Mars.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Giveon profile in United States.

Audience size
950K
in United States
Gender
58.4%♀
41.6% male
Age
30.4
average years
Country rank
#24484
Person in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Giveon fans

58.4% are female, 41.6% are male, average age 30.4.

Fig. 02

Gender split

58.4%
Female
41.6%
Male
Demographic split for Giveon audience in United States
MetricValue
Female58.4%
Male41.6%
Average age30.4
Estimated audience size950,493
Fig. 03

Age distribution

Ø 30.4
average years
Age distribution of the Giveon audience in United States
Age bracketShare%
16-1945%
20-2922%
30-3914%
40-4911%
50+8%
Fig. 04

Worldwide distribution

53.7%

of the worldwide Giveon audience comes from United States.

Worldwide audience distribution share by country for Giveon
CountryShare
United States53.7%
United Kingdom5.7%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Giveon audience in United States is strongest.

Fig. 05

Top regions by affinity

Giveon fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~50K1.90×
02Washington, District of Columbia~5K1.88×
03Maryland~30K1.83×
04California~200K1.58×
05Nevada~10K1.58×
06Louisiana~20K1.48×
07Mississippi~10K1.48×
08North Carolina~40K1.47×
09Delaware~3K1.41×
10Texas~100K1.40×
11Virginia~30K1.37×
12New Jersey~30K1.36×
13New York~70K1.34×
14South Carolina~20K1.24×
15Illinois~40K1.23×
16Washington~20K1.20×
17Massachusetts~20K1.17×
18Alabama~10K1.17×
19Connecticut~10K1.14×
20Michigan~30K1.10×
21Arizona~20K1.10×
22Pennsylvania~30K1.09×
23Florida~60K1.07×
24Arkansas~8K1.06×
25Hawaii~4K1.05×
26Tennessee~20K1.04×
27Rhode Island~3K1.03×
28Oklahoma~10K0.98×
29Ohio~30K0.93×
30Indiana~10K0.90×
31Missouri~10K0.87×
32Kentucky~9K0.82×
33Kansas~6K0.82×
34Minnesota~10K0.78×
35Oregon~8K0.76×
36Alaska~1K0.74×
37Nebraska~3K0.73×
38North Dakota~1K0.73×
39Wisconsin~9K0.71×
40Vermont~1K0.71×
41Utah~6K0.70×
42New Mexico~3K0.70×
43South Dakota~1K0.69×
44Colorado~9K0.66×
45Iowa~5K0.66×
46West Virginia~3K0.66×
47New Hampshire~2K0.65×
48Montana~2K0.65×
49Maine~2K0.62×
50Idaho~3K0.60×
Fig. 06

Affinity by region

Affinity by region — Giveon, United States
0.60×1.00×1.90×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Giveon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Giveon audience
#·InterestCategoryAffinity×
01Bruno MarsMusic & Radio10.15×
02Erin AndrewsSports8.06×
03Hailee SteinfeldMovies & TV3.88×
04Janet JacksonMusic & Radio3.75×
05Teyana TaylorMovies & TV3.68×
06Madison BeerMusic & Radio3.63×
07Lindsay LohanMovies & TV3.44×
08Ariana GrandeMusic & Radio3.31×
09Megan FoxMovies & TV2.92×
10ZendayaMovies & TV2.65×
11Sabrina CarpenterMusic & Radio2.60×
12YouTube MusicInternet & Social Media2.49×
13Anime conventionLiterature2.05×
14Stranger ThingsMovies & TV1.99×
15Google DriveTechnology & Electronics1.79×
16ReggaetonMusic & Radio1.78×
17NBA playoffsSports1.67×
18Michael JacksonMusic & Radio1.62×
19Taylor SwiftMusic & Radio1.52×
20ESPNMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Giveon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Giveon audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
ExtroversionTHRILL1.23×
MindfulnessBALANCE1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Giveon audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.79×
Quality AwarenessPREMIUM0.79×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Giveon have in United States?

Giveon has an estimated audience of 950,493 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Giveon fans?

58.4% of Giveon fans are female, 41.6% are male, with an average age of 30.4 years.

03

Which brands do Giveon fans like most?

Giveon fans show strongest brand affinity for Bruno Mars (10.15×), Ariana Grande (3.31×), and YouTube Music (2.49×) over the country average.

04

Where do Giveon fans live in United States?

Giveon fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Giveon fans also like?

Beyond Giveon itself, the audience over-indexes on Ariana Grande (3.31×), YouTube Music (2.49×), Hailee Steinfeld (3.88×), and Google Drive (1.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Giveon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Giveon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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