Goldwork (embroidery) Audience in United States

Goldwork (embroidery) logo

Goldwork (embroidery) has an estimated audience of 936,117 people in United States. 82.3% are female, 17.7% are male, average age 40.5. Top regions: Texas, Maine, California. Top brand affinities: Home equity, Product design, Historic site, Fairy godmother, Staycation.

The average Goldwork (embroidery) fan in United States is 40.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Maine, California. Top brand affinities include Home equity, Product design, Historic site, with strongest over-indexing on Home equity (2.36× the country average). Demographically, the Goldwork (embroidery) audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Goldwork (embroidery) fans

Demographic split for Goldwork (embroidery) audience in United States
MetricValue
Female82.3%
Male17.7%
Average age40.5
Estimated audience size936,117

Audience persona

The typical Goldwork (embroidery) fan in United States is more female, around 40.5 years old, with strong Design Affinity tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Goldwork (embroidery) in United States
RegionReachAffinity
Texas49,5040.62×
Maine36,01410.74×
California28,8740.28×
Connecticut27,1052.89×
North Carolina22,9750.82×
New York22,0400.42×
Florida20,2990.32×
Kansas19,5232.65×
Virginia18,8420.83×
Missouri9,6490.64×
Ohio9,5960.33×
West Virginia9,4902.18×
Pennsylvania9,4610.3×
Massachusetts8,7250.47×
Illinois7,8870.25×
Colorado7,8640.53×
Oregon7,8360.73×
Minnesota6,8570.51×
Michigan6,6130.27×
Mississippi6,2700.81×
Indiana5,5790.33×
Louisiana5,5750.46×
Arkansas5,5700.72×
Oklahoma5,4470.52×
Washington5,3630.29×
Kentucky5,3610.46×
Alabama5,1890.4×
Maryland5,0220.31×
New Jersey5,0090.21×
Tennessee4,9440.26×
South Carolina4,9080.35×
Idaho4,7801.02×
Georgia4,7780.17×
Hawaii4,5661.13×
Iowa4,5390.59×
Montana4,5031.73×
South Dakota4,4452.05×
Wisconsin4,3850.31×
North Dakota4,3282.25×
New Hampshire4,2651.16×
Arizona4,2230.22×
Nebraska4,1760.89×
New Mexico4,1550.88×
Nevada4,1410.46×
Rhode Island4,1181.38×
Utah4,0640.48×
Delaware3,6881.43×
Washington, District of Columbia2,6630.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Goldwork (embroidery) audience
BrandAffinityCategory
Home equity2.36×Home & Garden
Product design2.31×Business & Career
Historic site3.85×Arts & Culture
Fairy godmother6.65×Literature
Staycation2.54×Home & Garden
JDSU2.21×Business & Career
Home staging3.39×Home & Garden
Jesse Plemons2.22×Movies & TV
Jeep Wagoneer3.63×Cars & Mobility
Mothercare1.94×Kids & Family
Governor of Michigan4.38×Politics & Society
Vocal harmony2.63×Music & Radio
Jaws3.08×Movies & TV
Christmas Gifts2.84×Kids & Family
Nebraska Cornhuskers football1.93×Sports
Women's empowerment2.27×Politics & Society
Goop2.57×Internet & Social Media
Harlow5.59×Travel & Leisure
Cam Ward1.77×Sports
Cachorro2.52×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Goldwork (embroidery) audience
TraitClusterScore
Design AffinityPREMIUM2.36
SustainabilityBALANCE1.83
Luxury OrientationPREMIUM1.63
CreativityOPEN1.58
DIY MentalityTHRILL1.37
Healthy LifestyleBALANCE1.36

Worldwide distribution

Worldwide audience distribution share by country for Goldwork (embroidery)
CountryShare
United States37.8%
Australia20.6%
New Zealand5.4%

See Goldwork (embroidery) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Goldwork (embroidery) have in United States?

Goldwork (embroidery) has an estimated audience of 936,117 people in United States, concentrated in Texas and Maine.

What is the gender split and age of Goldwork (embroidery) fans?

82.3% of Goldwork (embroidery) fans are female, 17.7% are male, with an average age of 40.5 years.

Which brands do Goldwork (embroidery) fans like most?

Goldwork (embroidery) fans show strongest brand affinity for Home equity (2.36×), Product design (2.31×), and Historic site (3.85×) over the country average.

Where do Goldwork (embroidery) fans live in United States?

Goldwork (embroidery) fans in United States are most concentrated in Texas (reach 49,504), Maine (reach 36,014), and California (reach 28,874). These three regions account for the largest share of the active audience.

What other brands do Goldwork (embroidery) fans also like?

Beyond Goldwork (embroidery) itself, the audience over-indexes on Product design (2.31×), Historic site (3.85×), Fairy godmother (6.65×), and Staycation (2.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Goldwork (embroidery). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.