Graham cracker Audience in United States
Graham cracker has an estimated audience of 461,498 people in United States. 80.7% are female, 19.3% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Historic site, Layne Staley, Goop, Governor of Michigan, Israel.
The average Graham cracker fan in United States is 38.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Historic site, Layne Staley, Goop, with strongest over-indexing on Historic site (4.64× the country average). Demographically, the Graham cracker audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Healthy Lifestyle, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Graham cracker fans
| Metric | Value |
|---|---|
| Female | 80.7% |
| Male | 19.3% |
| Average age | 38.1 |
| Estimated audience size | 461,498 |
Audience persona
The typical Graham cracker fan in United States is more female, around 38.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Historic site.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 71,121 | 1.4× |
| Texas | 46,995 | 1.18× |
| Florida | 35,734 | 1.14× |
| New York | 29,194 | 1.13× |
| Illinois | 18,729 | 1.22× |
| Georgia | 16,387 | 1.15× |
| Pennsylvania | 16,255 | 1.05× |
| North Carolina | 14,366 | 1.03× |
| Ohio | 14,212 | 1× |
| New Jersey | 13,724 | 1.17× |
| Michigan | 13,436 | 1.11× |
| Virginia | 11,435 | 1.02× |
| Washington | 10,395 | 1.12× |
| Massachusetts | 10,315 | 1.13× |
| Arizona | 9,869 | 1.05× |
| Tennessee | 9,423 | 1.02× |
| Maryland | 8,912 | 1.12× |
| Indiana | 8,034 | 0.95× |
| Missouri | 7,332 | 0.99× |
| Wisconsin | 6,800 | 0.98× |
| South Carolina | 6,723 | 0.97× |
| Colorado | 6,708 | 0.92× |
| Louisiana | 6,448 | 1.08× |
| Alabama | 6,404 | 0.99× |
| Minnesota | 6,329 | 0.96× |
| Kentucky | 5,519 | 0.95× |
| Oklahoma | 5,192 | 1.01× |
| Connecticut | 5,074 | 1.1× |
| Oregon | 4,992 | 0.94× |
| Nevada | 4,593 | 1.03× |
| Utah | 4,407 | 1.07× |
| Mississippi | 3,990 | 1.05× |
| Arkansas | 3,797 | 1× |
| Iowa | 3,607 | 0.95× |
| Kansas | 3,486 | 0.96× |
| Hawaii | 2,336 | 1.18× |
| Nebraska | 2,285 | 0.99× |
| Idaho | 2,172 | 0.94× |
| New Mexico | 2,045 | 0.88× |
| West Virginia | 1,800 | 0.84× |
| New Hampshire | 1,750 | 0.96× |
| Rhode Island | 1,348 | 0.92× |
| Maine | 1,347 | 0.82× |
| Washington, District of Columbia | 1,276 | 0.92× |
| Delaware | 1,203 | 0.95× |
| Montana | 960 | 0.75× |
| Alaska | 879 | 0.89× |
| South Dakota | 866 | 0.81× |
| North Dakota | 769 | 0.81× |
| Vermont | 585 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Historic site | 4.64× | Arts & Culture |
| Layne Staley | 5.82× | Music & Radio |
| Goop | 4.71× | Internet & Social Media |
| Governor of Michigan | 6.48× | Politics & Society |
| Israel | 1.69× | Travel & Leisure |
| Jingoism | 1.71× | Politics & Society |
| Fairy godmother | 5.86× | Literature |
| Product design | 1.5× | Business & Career |
| Grinch | 2.83× | Movies & TV |
| Hibachi | 5.51× | Food & Beverages |
| headspace | 6.07× | Health |
| Wok | 4.08× | Food & Beverages |
| Vocal harmony | 2.79× | Music & Radio |
| Ken Burns | 4.39× | Movies & TV |
| Google Home | 3.86× | Technology & Electronics |
| Cherish (group) | 5.97× | Music & Radio |
| Grace Slick | 4.53× | Music & Radio |
| Hipster | 4.85× | Politics & Society |
| Mathcore | 3.99× | Music & Radio |
| JDSU | 1.51× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.94 |
| Family Orientation | CONSERVATISM | 1.48 |
| Indulgence | JOY | 1.47 |
| Price Sensitivity | PREMIUM | 1.42 |
| Creativity | OPEN | 1.33 |
| Patriotism | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 59.7% |
| Philippines | 5.2% |
| Netherlands | 4.6% |
See Graham cracker audiences in other countries
More Dish audiences in United States
Frequently asked questions
How many fans does Graham cracker have in United States?
Graham cracker has an estimated audience of 461,498 people in United States, concentrated in California and Texas.
What is the gender split and age of Graham cracker fans?
80.7% of Graham cracker fans are female, 19.3% are male, with an average age of 38.1 years.
Which brands do Graham cracker fans like most?
Graham cracker fans show strongest brand affinity for Historic site (4.64×), Layne Staley (5.82×), and Goop (4.71×) over the country average.
Where do Graham cracker fans live in United States?
Graham cracker fans in United States are most concentrated in California (reach 71,121), Texas (reach 46,995), and Florida (reach 35,734). These three regions account for the largest share of the active audience.
What other brands do Graham cracker fans also like?
Beyond Graham cracker itself, the audience over-indexes on Layne Staley (5.82×), Goop (4.71×), Governor of Michigan (6.48×), and Israel (1.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Graham cracker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.