Guarantee Audience in United States

Guarantee logo

Guarantee has an estimated audience of 3,504,546 people in United States. 44.6% are female, 55.4% are male, average age 45.8. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Urban Outfitters.

The average Guarantee fan in United States is 45.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Guarantee audience skews more male with an average age of 45.8, and over-indexes on personality traits such as Quality Awareness, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Topic

Demographics of Guarantee fans

Demographic split for Guarantee audience in United States
MetricValue
Female44.6%
Male55.4%
Average age45.8
Estimated audience size3,504,546

Audience persona

The typical Guarantee fan in United States is more male, around 45.8 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Guarantee in United States
RegionReachAffinity
California414,9631.08×
Texas311,0431.03×
Florida246,4961.04×
New York192,7460.98×
Georgia125,4751.16×
Pennsylvania117,7071×
Illinois115,7610.99×
Ohio113,9501.06×
North Carolina110,3861.05×
Michigan100,6551.1×
Virginia90,7151.06×
Washington82,3091.17×
New Jersey81,3280.91×
Arizona78,8171.1×
Tennessee76,4391.09×
Indiana64,7011.01×
Massachusetts64,1760.93×
Missouri60,4231.07×
Colorado60,1921.09×
Maryland60,1731×
Wisconsin51,6490.98×
Minnesota51,1151.02×
South Carolina50,8410.96×
Alabama49,8341.02×
Louisiana48,4861.07×
Oregon43,8281.09×
Kentucky41,7700.95×
Oklahoma37,8360.97×
Nevada34,1401.01×
Utah33,5031.07×
Connecticut29,9710.85×
Arkansas29,7741.03×
Mississippi29,5381.02×
Iowa29,1961.01×
Kansas28,1541.02×
Hawaii17,3741.15×
Idaho16,9750.97×
Nebraska16,2700.93×
West Virginia15,0060.92×
New Mexico14,4530.82×
New Hampshire12,9830.94×
Maine12,9271.03×
Rhode Island9,4520.85×
Washington, District of Columbia9,3610.89×
Montana9,3560.96×
Delaware8,3200.86×
Alaska8,0021.07×
South Dakota7,0060.86×
North Dakota6,9390.96×
Vermont5,6390.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Guarantee audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.86×Music & Radio
Google Home11.91×Technology & Electronics
The Historian16.83×Literature
Urban Outfitters1.65×Shopping
Eurail16.92×Cars & Mobility
Historic site2.7×Arts & Culture
JDSU1.86×Business & Career
Staycation1.93×Home & Garden
Parral, Chihuahua8.68×Travel & Leisure
Vocal harmony2.55×Music & Radio
Wikia1.83×Internet & Social Media
Home staging2.74×Home & Garden
Hipster4.7×Politics & Society
edureka17.65×Business & Career
Monogram1.84×Home & Garden
MK1.97×Music & Radio
Grinch1.82×Movies & TV
Evan Tanner16.95×Sports
Glasgow, Kentucky11.66×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Guarantee audience
TraitClusterScore
Quality AwarenessPREMIUM2.41
PatriotismCONSERVATISM1.48
Luxury OrientationPREMIUM1.44
Price SensitivityPREMIUM1.23
Career OrientationPOWER1.18
TravellingTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Guarantee
CountryShare
United States36.3%
United Kingdom16.4%
Australia4.4%

See Guarantee audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Guarantee have in United States?

Guarantee has an estimated audience of 3,504,546 people in United States, concentrated in California and Texas.

What is the gender split and age of Guarantee fans?

44.6% of Guarantee fans are female, 55.4% are male, with an average age of 45.8 years.

Which brands do Guarantee fans like most?

Guarantee fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.86×), and Google Home (11.91×) over the country average.

Where do Guarantee fans live in United States?

Guarantee fans in United States are most concentrated in California (reach 414,963), Texas (reach 311,043), and Florida (reach 246,496). These three regions account for the largest share of the active audience.

What other brands do Guarantee fans also like?

Beyond Guarantee itself, the audience over-indexes on Mathcore (17.86×), Google Home (11.91×), The Historian (16.83×), and Urban Outfitters (1.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Guarantee. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.